Full Swing Public Relations

?????? ???????? ?????????? ?????????????? ????????’?? ?????????????? Not everything is “news”—even if your CEO wants it to be. ?? Editors and producers aren’t here to promote your agenda; they’re here to serve their audience. That means they prioritize stories with: ? Timeliness (Does it tie into a trending topic?) ? Impact (Does it affect a large audience or industry shift?) ? Conflict (Does it challenge conventional wisdom?) ? Prominence (Does it involve a high-profile company or leader?) ? Human Interest (Does it tell a compelling, personal story?) If your pitches keep getting ignored, it’s time to rethink your strategy. Need help? Let’s chat. #PR #MediaPitching #PublicRelations

So proud of our client, Jenn Tardy, who was just featured in Black Enterprise Magazine. Jenn, who has a book, The Equity Edge, coming out soon, discussed the increasing scrutiny she’s seeing with organizations’ DEI commitments. “This hesitation stalls budgets, slows hiring, and creates an environment where the fear of doing something wrong outweighs the urgency of doing what’s effective,” Jenn told Black Enterprise. We love working with clients like Jenn who are disrupting the status quo and exposing the hidden cost of inaction on DEI. ?? Read more below.

?????? ???????? ???? ???????????????? ?????????? ?? ?????????????? Great PR isn’t about pushing your company’s agenda—it’s about aligning your message with what journalists actually want. If your pitches keep getting rejected, ask yourself: ?? Is this actually news? ?? Am I offering unique insight or just self-promotion? ?? Would a journalist’s audience care? The best PR strategies blend earned media with strong owned content. Your blog, LinkedIn, and newsletter are where your expertise shines—let the media tell the bigger industry story. Not sure if your pitch is newsworthy? We can help. DM us to chat.

Winning an award is like finding that pot of gold at the end of the rainbow—but are you riding the wave of momentum? Announcing your award shouldn’t be a one-and-done. A smart strategy keeps your momentum going and positions you as an industry leader. Here are three no-brainers to gain more mileage from your award: ?? Feature it in your newsletter—Celebrate your win, share what it means for your business, and thank those who helped along the way. ?? Post about it on social media—Not everyone saw you accept the award in person! Share behind-the-scenes moments. ?? Engage with the awarding organization—Ask if you might get involved as a judge next year or volunteer your time and expertise in some way. ?? ?????? ?????? ????????? We help our clients win one award per quarter—like Inc. Power Partner, Puget Sound Business Journal’s Best Places to Work, and more.

???????????????????? ???? ?? ???????????? ?????????????? ?? Shy CEOs: Your visibility isn’t about you—it’s about service. If you’re a reserved leader, stepping into the spotlight can feel… unnecessary. Maybe even self-indulgent. But here’s the truth: People don’t just buy from companies. They buy into leaders. When you avoid visibility, you’re not being humble—you’re keeping valuable insights, experiences, and leadership lessons from the very people who need them. ?? Your perspective can inspire your team. ?? Your expertise can educate your industry. ?? Your values can attract dream clients. Reframing visibility as an act of service makes it easier (and more authentic) to show up. Ready to step forward in a way that feels natural to you? Let’s talk.

Loved seeing our client Shawna Wells in Parents Magazine! Be sure to check out Shawna's powerful work as a legacy coach and B is for Black Brilliance. Read more at the link below ??

Thought Leadership—Your Secret Weapon ?? You don’t have to be the loudest person in the room to be influential. Many introverted CEOs avoid visibility because they think it means becoming a social media personality or constantly speaking on big stages. Not true. ?? A well-placed op-ed ?? A podcast interview ?? A strategic LinkedIn post These can position you as a trusted authority without forcing you to shout for attention. Thought leadership allows you to share expertise in a way that feels natural to you—whether that’s writing, deep conversations, or values-aligned partnerships. Visibility isn’t about playing someone else’s game. It’s about finding the platform and approach that aligns with your strengths. Curious about what that could look like for you? Let’s chat. #PRStrategy #IntrovertSuccess #LeadershipVisibility #ShyCEO

Business partners and owners of Full Swing sat down with Muck Rack to share the agency's origin story and how they help clients find their authentic voice and disruptive points of view to make headlines. ?? https://lnkd.in/g4tjbUKy

Building the Visibility Muscle ?? Introverted CEOs, you don’t have to go all in on visibility overnight. If stepping into the spotlight feels overwhelming, start small. Visibility is a muscle—the more you use it, the stronger (and more natural) it feels. Here’s how we help shy CEOs build confidence, step by step: ? Start with what feels easiest—a written piece, a podcast, or a small speaking engagement ? Choose platforms that suit you—not everyone needs to be a keynote speaker ? Stretch just past your comfort zone—with the right support, not stress We design PR and thought leadership strategies that help introverted leaders amplify their impact—without feeling inauthentic. Want to see what’s possible for you? Let’s talk. #AuthenticLeadership #ShyCEO #VisibilityGrowth #IntrovertsLead

One of the most game-changing tools we’ve used to scale Full Swing PR (to the tune of 193% growth in 2024) is Jim Collins’ flywheel concept (seriously, grab a copy of Turning the Flywheel if you haven’t already). The idea? Instead of chasing random tactics, create a system where each action fuels the next, making growth smoother, easier, and more impactful over time. ?? A creator we admire, Nathan Barry, also the founder of Kit, has iterated on Collins’ work to create an incredible Content Idea Flywheel that helps folks generate content based on real audience needs. Why does this matter for PR? Because great media pitches start with valuable insights. ?? Here’s how it works: ?? Ask your audience what they need help with ?? Turn those responses into blog posts, newsletters, or social posts ??? Use that content to refine your media pitches and share it on podcasts ?? Build awareness, grow your audience, and repeat Most PR agencies don’t talk about flywheels. We’re not them. We connect earned media, content marketing, and sales into a flywheel that compounds your visibility and ROI. Want to build one for your business? Let’s talk.