“Your AI is as good as your data.” AI continues to be a major buzzword in the automotive industry and beyond. However, without a solid foundational data layer, dealerships won’t be able to unlock its full potential. Tune in as Eliav M. Fullpath’s co-founder and CPO, joins CallRevu's podcast, The Inside Track, to discuss the vital role of data, having the right partners, and leveraging AI effectively to create personalized customer journeys for all shoppers. ?? Listen NOW: Spotify: https://hubs.la/Q03cwtsb0 Apple: https://hubs.la/Q03cwzg_0
关于我们
Fullpath is the automotive industry’s leading enhanced Customer Data Platform (CDP). Fullpath unifies first-party dealership data and activates it by layering powerful AI and marketing automation on top. Dealerships that invest in the platform create exceptional, hyper-personalized customer experiences that drive loyalty and build resilient, lasting business.
- 网站
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https://www.fullpath.com/
Fullpath 的外部链接
- 所属行业
- 软件开发
- 规模
- 51-200 人
- 总部
- Miami,FL
- 类型
- 私人持股
- 领域
- Lead Capture、Advanced Analytics、Excellent Customer Service、Omni-channel Marketing、Paid advertising、Website Optimization、Email automation和CRM mining
产品
Customer Data and Experience Platform (CDXP) for Car Dealers
汽车营销软件
Fullpath is automotive's most trusted Customer Data and Experience Platform (CDXP). The CDXP unifies and normalizes first-party data for dealerships and leverages it to create seamless, omni-channel marketing campaigns that sell more cars at lower cost. Fullpath’s full-stack technology includes automated digital advertising, personalized on-site engagement tools, VIN-level marketing, CRM activation technology, and data hygiene for car dealers. Used by several hundred dealerships, including many top 150 dealer groups, Fullpath is advancing data orchestration technology in the automotive industry.
地点
Fullpath 员工
动态
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We’ve got the solution for that showroom headache that just won’t go away. Fullpathia: The only artificially intelligent solution for sales-related ailments. WARNING: Side effects may include excessive profits, sales booms, and satisfied customers. Speak to your local Fullpathia representative to discover how to improve your dealership’s quality of life today >> https://hubs.la/Q03c1NJZ0
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Analyzing car sales data from January and February, the OEM sales podium is dominated by GM, Kia, and Mitsubishi, in that order. GM experienced a 15% year-over-year (YoY) increase in sales in January and an impressive 24% YoY jump in February. Mitsubishi has proven itself to be a formidable contender, reporting a nearly 17% YoY increase in January and an 18% increase in February. Meanwhile, Kia saw a 12% YoY rise in January and a 13% increase in February. Will this trend continue in the coming months, or could another OEM displace these three from the top spots? What are your predictions for the OEM landscape?
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What is an LLM and why should I even care? A Large Language Model (LLM) is an advanced type of artificial intelligence designed to understand and generate human language. It uses vast amounts of text data to learn patterns in language, allowing it to answer questions, write emails, and even hold chatbot conversations. Essentially, LLMs help machines communicate more like humans, making information more accessible and interactive. Fullpath uses an LLM to create highly specialized AI Agents that are securely trained on select pieces of dealership data through Fullpath’s CDP and AI Recommendations System that enable them to perform a specific task. By creating multiple Agents, each trained to perform a different task at the dealership, Fullpath enables the Agents to become highly-specialized and completely proficient at performing a specific skill, such as crafting personalized customer follow-up messages, providing informed responses to customer inquiries, or generating tailored marketing content. Discover how Fullpath's LLM infrastructure can transform your dealership experience >> https://hubs.ly/Q03cFTQc0
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Join Mike and Ilana for a discussion on Fullpath's new audience scheduling capabilities and how it will transform the ways you work and use your CDP audiences!
It's 5:00 Somewhere!
www.dhirubhai.net
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Your dynamic audience reports, delivered straight to your inbox - anytime you want. Join Ilana Shabtay and Mike Colacchio for another episode of “It’s 5:00 Somewhere,” this Wednesday for a chat on how Fullpath’s new Audience Report Scheduler will simplify audience analysis and transform your sales work process. Live on LinkedIn // March 19th // 11:30am EST
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Your CDP audiences delivered straight to your inbox. ?? ?? Our latest feature release brings you the ability to schedule your CDP audiences to be delivered at a set cadence directly to the email inbox of your choosing! Say you build a CDP audience of shoppers who submitted a lead in the last 7 days; You can have that audience delivered to the head of your BDC every Monday morning for review and follow up. Because the CDP audiences are dynamic, that list will automatically update in real time so you can ensure timely lead followup at your dealership. The possibilities are endless. Learn more about Fullpath’s CDP and how it can transform your dealership operations >> https://hubs.la/Q03bGNVB0
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"[AI] needs to make the operations more streamlined and more efficient because that's the only way dealers are going to be able to compete against Amazon."
AI is everywhere in automotive, but are vendors getting it right for dealerships? I sat down with Ilana Shabtay, VP of Marketing at Fullpath to talk about what really inspired her latest article - it all started with a bold LinkedIn post from a dealer (Jake Hales) questioning the AI hype at NADA. ??AI should be a game-changer for dealerships. But too often, vendors are missing the mark. Instead of truly integrating with the way dealerships operate, many AI solutions feel like they were built in a vacuum—out of touch with what dealers actually need to streamline operations, surface opportunities, and compete in a digital-first world. What’s next? ??AI dissecting first-party data to unlock untapped revenue streams ??AI-driven lead handling—prioritizing opportunities and optimizing workflows ??Ensuring dealers, not just vendors, control their data ? Watch my conversation with Ilana as we dive into her perspective on what’s missing in AI adoption for dealers—and how the industry can do better. https://lnkd.in/dnWyYgum ? Plus, check out Ilana’s article for the full story: https://lnkd.in/djiKbK7n What do you think—are AI solutions in automotive built for dealers, or just marketed to them? Let’s talk in the comments. ?? Jake Hales, an interview sometime soon? Would love to know what some of my dealer friends think about this too. William Camastro, Ed Roberts, Joe Brown, Yonghwa Lim, Kathi Kruse #AutomotiveAI #DealershipMarketing #DigitalTransformation #AIinAutomotive #DataDrivenDealerships #Innovation
Are AI Vendors Missing the Mark for Dealerships? | Ilana Shabtay on AI in Automotive
https://www.youtube.com/
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? Fullpath is a 2025 Google Premier Partner ? We are proud to be a 2025 Google Premier Partner, having achieved the highest tier in the Google Partners program for our leading expertise in Google Ads. We are grateful for our clients and our partners at Google and we look forward to another year of growth and continuous innovation. Learn more about Fullpath’s AI-powered digital advertising solution here >> https://hubs.la/Q03b2GPb0