Fullpath

95% of dealers believe AI technology will be critical to their success moving forward. Fullpath's latest report, "The 2025 State of AI Adoption in Car Dealerships," clearly shows that AI has made its mark in the dealership world—and that it's here to stay! Of the over 200 dealer executives, owners and GMs surveyed, 43% rate AI as ‘very important’ and 52% as ‘important’ to the future success of their dealership. With only 5% considering AI to be of little importance, it’s clear that the automotive industry recognizes AI’s potential to enhance operational efficiency, elevate customer service, and boost overall competitiveness. Find out where your dealership stands when it comes to industry AI benchmarks in the full report >> https://bit.ly/4et1PPj

AI is no longer a junior member of the dealership team ??♀? Join us live on *Tuesday* for the next episode of “It’s 5:00 Somewhere” with Fullpath VP of Marketing Ilana Shabtay and VP of Customer Experience Christina Rosenbach at 1:30 PM EST as they discuss what we can learn and apply from Fullpath’s recent report ‘The 2025 State of AI Adoption in Car Dealerships.’ Read through the full report here>> https://bit.ly/3Z4xq5f

You heard it first at MRC: Data ‘Ups’ is the next big thing in data activation. As Fullpath CEO Aharon Horwitz shared in his keynote presentation, when you unify a dealership’s data sources, you can turn shopper data gathered over decades into sales on demand. These opportunities - ‘Data Ups’ - can completely transform a dealership’s sales efforts from reactive to proactive by leveraging behavioral data to identify buyer intent. This triangulation of shoppers gives dealers everything they need to identify in-market opportunities who never actively raise their hand and say, ‘please talk to me, I’d like to buy a car.” Data ‘Ups’ helps dealers mine gold from their data, opening the door for meaningful conversations between dealer and shopper that can lead to a sale that would have never even have been noticed otherwise. Thank you to everyone who joined our sessions and engaged in these important discussions about what comes next for data, AI and the automotive industry. We look forward to continuing the conversation and pushing the boundaries of what data and AI can do to help dealers take it to the next level. Catch you next time! Ilana Shabtay Rebecca Kurtz Mollie Monett Christina Rosenbach Chris Wells Mike Colacchio Max Rodriguez Lance Boehmer Brian Pasch Brad Title Lindsey Tinsley Melissa Cartagena Michael Manning Alex Gauthier Jeff Pankhurst

AI is on the rise and 2025 is set to be even bigger and better. Fullpath’s latest survey report examines the impact of AI adoption in car dealerships across North America, the current dealer sentiment towards AI-driven tools, and the future plans for AI adoption and spending. This report includes important benchmarks for dealership owners, executives and general managers looking to understand where they stand when it comes to AI adoption as we look towards a new year. Read the full report to learn more >> https://bit.ly/4et1PPj

Fullpath’s Aharon Horwitz and Gubagoo’s Brad Title unveiled Curator this morning during a join panel at MRC. The groundbreaking Unified Intelligence Engine will officially launch at NADA 2025. Learn more about this exciting collaboration here>>?https://lnkd.in/dxpa9eT9

MRC is in full swing and we are already getting pumped for Fullpath's CEO, Aharon Horwitz’s, keynote later today. We hope to see you at 4:30pm in the Ballroom!

Fullpath is heading to #MRC! Fullpath CEO, Aharon Horwitz, will take the stage for both a keynote presentation and a panel discussion to discuss prioritizing the effective use of first-party data and how CDPs promise to help deales make sense of their customer data. But he won’t be the only Fullpath team member at the event! Pop by our booth to speak to the Fullpath team about all things CDP, data, and the future of automotive marketing! We promise, they don’t bite. Mike Colacchio Christina Rosenbach Ilana Shabtay Lance Boehmer Max Rodriguez Mollie Monett Rebecca Kurtz

There is usually more behind a “No.” Fullpath’s Customer Data Platform (CDP), gives you the full story so you can understand what’s really going on behind the scenes. By tracking their recent interactions with your dealership—like opened emails and viewed VDPs—your sales team can understand what really lies behind the no and create opportunity for . timely re-engagement or a chance to offer a more tailored option. In our recent webinar, Fullpath’s Dustin Marazzito and Matt Bohach shared some of their most practical ways that you can harness the power of a CDP to transform insights into sales opportunities. Check out the full webinar here >>?https://bit.ly/40LrYpa

Get more insights into the state of AI adoption in car dealerships in 2025 here>> https://lnkd.in/ezq9_sFV

Fullpath is proud to welcome our latest integration partner -? Car Wars! This new integration helps dealers leverage their Car Wars data within the Fullpath Customer Data Platform to enrich their shopper profiles and to gain deeper insights into their customers and operations. More data means more opportunities for exceptional customer experiences. Learn more about Fullpath’s CDP and integrations partners here >> https://bit.ly/3Cma02p