Fullintel

When a fictional company like Lumon Industries builds a stronger brand presence than some real-world corporations, PR pros take notes. Apple TV+ turned Severance into a viral marketing phenomenon—leveraging immersive storytelling, social media world-building, and experiential campaigns to engage audiences like never before. Angus Nguyen's latest blog dives into what this means for PR, media measurement, and brand strategy. Read more: ?? https://lnkd.in/eJkyq6wf"

?? Forced Platform Migration? Read This First! ?? Media monitoring is critical for PR and communications teams, but what happens when your provider forces you to switch platforms? Lost data, disrupted workflows, a steep learning curve, and overwhelmed support teams—it’s a frustrating and costly process. Jim Donnelly breaks down the five biggest challenges of forced platform migrations in our latest blog—and how to navigate them like a pro. ?? Avoiding data gaps and historical data loss ?? Overcoming a steep UI learning curve ?? Managing search disruptions (Boolean vs. semantic search!) ?? Rebuilding workflows, templates, and processes ?? Dealing with overwhelmed customer support teams ?? The best solution? A platform that doesn’t force you to migrate in the first place. Fullintel Hub was built to evolve without disruptive migrations. If you’re facing a forced switch, now is the time to rethink your media monitoring provider. Read the full guide below! #MediaMonitoring #PR #Comms #PlatformMigration #Fullintel

?? The Oscars: A Masterclass in Media Trends, Year After Year Every Academy Awards night isn’t just about the winners—it’s a real-time case study in media engagement. From the pre-event buzz and industry predictions to the post-show reactions that dominate headlines, the Oscars offer a fascinating look at how media narratives evolve. This year, Anora’s historic sweep, Conan O’Brien’s hosting debut, and the social media frenzy around surprise wins once again highlighted how public sentiment shifts from anticipation to aftermath. ?? Event monitoring isn’t just about tracking headlines—it’s about understanding the bigger picture. What can brands, PR teams, and industry leaders learn from the way media and audiences interact with Hollywood’s biggest night? Read the full blog below! ?? #Oscars2025 #MediaTrends #AudienceEngagement #PRInsights #EventMonitoring

?? February’s Biggest Healthcare Headlines: Leadership Shifts, Government Overhauls, and the Future of Public Health This month, the healthcare landscape saw major shakeups—from RFK Jr.’s confirmation as U.S. Health Secretary to Trump and Musk’s push to shut down USAID and Musk’s new Department of Government Efficiency (DOGE) targeting Medicare for an overhaul. ?? These developments are fueling intense media conversations, with international aid, vaccine policy, and government efficiency dominating the discourse. How are these changes impacting global health programs, public sentiment, and policymaking? The Fullintel Hub provides in-depth media analysis and real-time insights into these critical shifts—ensuring stakeholders stay ahead of the narrative. ?? Get the full breakdown below! https://lnkd.in/ei3sMAjp #HealthcareNews #MediaIntelligence #PharmaTrends #PublicHealth #Fullintel

This month, Angela Dwyer, Fullintel’s Head of Insights, breaks down the most talked-about developments in healthcare and government policy. February’s media landscape saw major shifts, sparking widespread discussions on leadership changes, government efficiency, and the future of public health. 1. Trump and Musk call for the closure of the U.S. Agency for International Development (USAID) operations 2. Robert F. Kennedy Jr. takes charge of Health and Human Services (HHS) amid controversy 3. Elon Musk’s Department of Government Efficiency (DOGE) targets the Medicare Agency for an efficiency overhaul As government actions reshape the healthcare landscape, Fullintel’s expert insights keep you ahead of the conversation. What are your thoughts on these changes? Let’s discuss in the comments! #PharmaInsights #Fullintel #HealthcareInnovation #PharmaceuticalInnovation #HealthcareTrends #MedicalBreakthroughs #PharmaNews #PharmaUpdates #HealthNews

Media Clippings at 4 AM: A PR Rite of Passage Every seasoned PR pro knows the drill. At some point in your career—maybe as an intern, maybe as the newest hire—you were the media monitoring person. And if you weren’t? Someone on your team definitely was. It’s a story as old as PR itself: ? 4:00 AM – The alarm blares. Half-awake, the first thought isn’t “good morning”—it’s “did I miss anything?” ?? 4:30 AM – Coffee in hand, it’s time to open what feels like 127 tabs. News alerts, press clippings, social media mentions—everywhere, all at once. ?? 5:45 AM – The deep dive begins. Sentiment needs to be analyzed, paywalls need bypassing, and someone will ask for an obscure article from a site that hasn’t updated its UX since 2008. ?? 6:30 AM – Twitter (sorry, X), TikTok, LinkedIn. Tracking down an organic crisis in real time before it blows up. ?? 7:45 AM – The report is done! … Until the client requests “just one more” clip. ?? 9:00 AM – The rest of the team logs in, refreshed. The media monitoring person? Running on caffeine and pure willpower. Ask anyone who’s been there: media monitoring is essential, but it’s also relentless. PR firms know this. Agencies know this. And that’s exactly why so many look to streamline or outsource the process—because there are better ways to keep up with the never-ending news cycle. A Smarter Way to Monitor the Media At Fullintel, we’ve worked with agencies who’ve lived this reality. We’ve built our media monitoring services to take on the 4 AM chaos—so your team doesn’t have to. ?? Global media tracking, done for you ? AI + human expertise for accuracy ?? Real-time alerts & beautifully formatted reports ? No more all-nighters, no more guesswork PR doesn’t slow down. But how you manage media monitoring can change. Ready to take back your mornings? Let’s talk. #MediaMonitoring #PRLife #PRPros #PublicRelations #PRStrategy #MediaIntelligence #CrisisMonitoring #PRAnalytics #AgencyLife #MarketingAgency #WorkHardPlayHard #Teamwork #DigitalMarketing #SocialMediaTrends #TrendingNow #AIinPR #CommsStrategy #ReputationManagement #CorporateCommunications #CrisisComms

The Future of Media Monitoring: Why PR Pros Can’t Afford to Fall Behind The PR industry has always been about staying ahead of the conversation. But in 2025, that’s no longer enough. The real challenge? Anticipating what’s next. Media monitoring has evolved from simple tracking to an intelligence-driven, AI-powered strategy. It’s no longer just about knowing what’s being said—it’s about understanding why it’s being said, what happens next, and how to act on it. Here’s where the industry is headed: ?? AI-driven sentiment & contextual analysis – PR pros need more than keywords; they need real audience perception. ?? Predictive analytics & crisis detection – Spot issues before they become reputational risks. ?? Cross-platform intelligence – No more blind spots across social, digital, and traditional media. ?? Real-time, actionable insights – Because in today’s media cycle, minutes matter. At Fullintel, we believe the future of media monitoring isn’t just automation—it’s about precision, strategy, and impact. Our latest blog explores the 7 key shifts shaping PR agencies in 2025. Read the blog by Kyle Adam below! #PRStrategy #MediaMonitoring #AI #PredictiveAnalytics #Fullintel

?? What if aliens could teach us how to fix human communication? Angus Nguyen recently had the incredible opportunity to chat with Dr. Jessica Coon, the linguist behind Arrival (the 2016 sci-fi blockbuster), and it was a fascinating conversations about communication in 2025. ?? Does the language we use shape how we think? ?? Can communication (or the lack of it) make or break global crises? ?? What does AI have in common with the aliens in Arrival? Dr. Coon and Angus unpacked these questions and more—touching on misinformation, social media, and even how governments should be communicating. And let’s be honest, Arrival is trending again for a reason. At Fullintel, we spend our days decoding media narratives in real-time—kind of like Louise Banks trying to understand the Heptapods (minus the non-linear time travel). But what if our current media language is training us to see only chaos? How do we reclaim a shared language rooted in truth? This conversation gave us a lot to think about, and we’d love to hear your thoughts. How do you think language is shaping the way we see the world? Read the full blog below! ?? #Arrival #Media #AI #Communication #Linguistics #Fullintel

?? BREAKING: Duo is dead… again?! ?? If there’s one brand that’s mastered internet chaos for marketing gold, it’s Duolingo. From fake mourning their mascot to cyberbullying users into finishing lessons, Duo has cemented itself as the internet’s most unhinged marketing genius. ? Twerking owl? Check. ? Dua Lipa obsession? Legendary. ? Cybertruck accident? Iconic. But here’s the thing: This isn’t just a bunch of random stunts—it’s strategic, data-driven, and highly effective PR. In our latest blog, we break down exactly why Duolingo’s fearless approach works and how PR pros can actually measure its success. ?? What’s your favorite Duo moment? Drop it in the comments! #Marketing #PR #BrandStrategy #Duolingo #SocialMediaMarketing

Another webinar you will not want to miss!!