Fullintel

?? Celebrating Excellence: Fullintel's Triumph at the 2024 AMEC Awards! ?? As we approach 2025, we’re reflecting on an incredible year—one that marked a historic milestone for Fullintel at the 2024 AMEC Global Communication Effectiveness Awards. With seven accolades across five categories (including two Gold!), we’re proud to lead the way in redefining media measurement. From pioneering reputational metrics with PredictiveAI? to empowering clients across healthcare, entertainment, and beyond, these awards symbolize more than recognition—they’re a testament to our team’s expertise, clients’ trust, and our shared commitment to innovation. ?? Special shoutouts to Angela Dwyer and Eswari Vasudevan for their extraordinary leadership, and to our entire Fullintel family for their dedication to excellence. Every milestone we achieve is a team victory. ?? A heartfelt thank you to AMEC Measurement and Evaluation for championing excellence in communication measurement and recognizing the innovation that drives our industry forward. Thank you to our amazing clients and partners for inspiring us to push boundaries and make a measurable difference. We can’t wait to continue innovating and driving value in 2025! ?? Curious about our award-winning strategies? Let’s connect and explore how Fullintel can help your brand achieve impactful media insights. #FullintelProud #AMECAwards #MediaMeasurement #Innovation #ThankfulForOurTeam #2025Goals

?? PS5 Pro Launch: A Mixed Bag of Excitement and Disappointment ?? Jim Donnelly takes a deep dive into the PlayStation 5 Pro’s launch with Fullintel’s media monitoring insights, exploring how the console’s improved graphics and storage capabilities were met with skepticism over its high price tag and missing accessories. Some key highlights from Jim’s analysis: ?? While 4K and 8K gaming impressed many, the $860 price tag didn’t sit well with most reviewers. ?? Coverage spiked before the launch but leaned heavily toward neutral or negative sentiment, with complaints about the lack of a disc drive and enhanced games. ?? Early sales trends suggest tempered consumer excitement, with availability remaining high at multiple retailers—unlike the original PS5’s launch frenzy. Jim’s verdict? The PS5 Pro brings incremental improvements but leaves casual gamers questioning its value. Read the full analysis to see how sentiment shaped this launch and what it might mean for Sony’s future moves in the gaming space. ?? Dive into Jim’s blog: https://lnkd.in/ejHvG5ky What are your thoughts on the PS5 Pro? Share your take below! ??

? Week 3 of #AMECMeasurementMonth ? This week, we’re spotlighting the critical role of trust in PR measurement, with insights pulled by Katherine Michel, our Insights Manager, from our masterclass featuring Angela Dwyer’s trust research. ?? Top takeaway: Angela’s trust study reveals three key drivers of trust that significantly impact both reputation and purchase intent. Understanding these drivers lets brands align their PR efforts with measurable outcomes—whether the goal is reputation building or boosting sales. ?? Why it matters: Using trust-building metrics like Angela’s Media Impact Score helps PR teams measure media quality beyond sentiment. These research-based, predictive insights empower brands to track impact over time and benchmark against competitors. ?? Watch the video to discover how trust and predictive metrics can transform your PR strategies. Let’s keep the conversation going—how does your team prioritize trust in PR measurement? Share your thoughts below! Once again, huge thanks to AMEC Measurement and Evaluation for organizing measurement month! #PRMeasurement #Insights #TrustMetrics #MediaMonitoring

Week 2 of #AMECMeasurementMonth is here, and we're diving deeper into essential PR measurement practices with another insightful video from our masterclass. Katherine Michel has distilled key insights from the session where Angela Dwyer explores crucial factors in PR measurement. ?? Recall: It starts with what sticks in readers' minds. Studies show that visual content has more than 3x the impact on recall than mentions alone. And we’re polling you! Which content element do you think has the highest recall influence—branded photos, headline mentions, or multiple brand mentions? ? Engagement: Not all content types hold attention equally. How-to articles and advice pieces lead in engagement, while overtly promotional pieces fall short. People connect with practical, relevant content that addresses their needs. ?? Perception & Trust: Building trust through credible and authentic voices enhances content effectiveness. In a recent study, Angela found that combining expert and consumer voices in coverage significantly boosts engaged time. ?? Purchase Drivers: Trackable links and well-placed calls-to-action have proven essential. For instance, a beauty brand’s link strategy increased engagement from 2% to 40%—a powerful example of how actionable metrics can directly impact business goals. Tune in to the video to learn how these findings can elevate your PR measurement strategies, making content not only memorable but also more engaging and actionable. ?? And don't forget to check out all the great resources and events happening this month with AMEC Measurement and Evaluation! #PRMeasurement #Insights #AMECMonth #MediaInsights #MediaMonitoring

Thrilled and proud of our Fullintel team for winning 7 AMEC awards this year! ???? From 2 Golds to 4 Silvers and a Bronze, each win reflects our dedication to data-driven insights and strategic measurement. Thank you, AMEC, for recognizing our commitment to excellence in media intelligence. #AMECAwards #Fullintel #MediaMonitoring #MediaInsights #MediaIntelligence

?? Kicking off AMEC Measurement Month with a spotlight on PR Measurement best practices! Each week, we’ll share key insights and actionable tips to elevate your PR strategy. In this week's video, Katherine Michel, our Insights Manager, highlights essential takeaways from our “PR Measurement 101” Masterclass, presented by Angela Dwyer earlier this year. Our top practical recommendation? Use the AMEC Integrated Evaluation Framework. This interactive framework not only helps set objectives and establish benchmarks but also guides you from planning through to evaluating outputs, outcomes, and the overall impact of your PR efforts. It’s an invaluable tool for both planning and measurement! You can explore it here: https://lnkd.in/dC8Zk6YQ Next week, Angela and James Rubec ? will be hosting a Webinar on Measurement Strategies to Mitigate and Avoid Crises! Be sure to sign up here: https://lnkd.in/eVZN7MXR A big thank you to AMEC Measurement and Evaluation for organizing Measurement Month and supporting PR and Comms professionals with practical tips and resources to drive meaningful results! #PRMeasurement #AMECMeasurementMonth #CommunicationsStrategy #DataDrivenPR #PRBestPractices #IntegratedEvaluation #AMECFramework

Angus is calling it—a big blue win, despite the 'tight' polls. Why? Edit: how wrong I was... Because polls don’t measure everything. Polls don't measure enthusiasm accurately, younger demographics don't answer them, and they don’t capture last-minute shifts driven by real-time events. Read his take in the blog below! #Election2024 #PollingInsights #BlueWave #VoterEnthusiasm #OpinionPiece #DataDriven #PoliticalAnalysis

It's the most wonderful time of the year—AMEC Measurement and Evaluation?Measurement Month! The?Institute for Public Relations?Measurement Commission is also celebrating this month, and I am delighted to kick it off with an article on AI in PR Measurement. Spoiler alert: it is not an either-or approach. During November, leaders in PR measurement educate practitioners on measurement with best practices, research, and tips. November is an excellent month to focus on measurement and make sure it is integrated into your 2025 planning! I hope you enjoy this article. Make sure to follow?AMEC Measurement and Evaluation?and the Institute for Public Relations?for more content, webinars, and resources this month! https://lnkd.in/gGyHiUwe #amecmm #pr #AI #measurement

As healthcare innovation accelerates, Fullintel’s Head of Insights, Angela Dwyer, breaks down the top stories shaping the industry. October saw major regulatory approvals, healthcare technology, and patient access developments, highlighting the sector's rapid evolution. 1?? ?????? ????????????????: New therapies from AbbVie and Bristol Myers bring hope for Parkinson’s and schizophrenia patients. 2?? ?????? ??????????????: The FTC tackles inflated insulin prices with a major case against PBMs, pushing for fair access. 3?? ???? ???????????????????? ???? ????: GE’s Versana Premier enhances diagnostic efficiency with real-time AI imaging. #PharmaInsights #Fullintel #HealthcareInnovation #DrugApprovals #AIMedTech #PharmaceuticalInnovation #HealthcareTrends #MedicalBreakthroughs #PharmaNews #DrugDevelopment #FDAApprovals #PharmaUpdates #PharmaTrends #PharmaceuticalIndustry #AIInnovation #HealthNews

?? Fascism in the Headlines: Insights from 17,000+ Articles ?? Curious about how 'fascism' is shaping U.S. media narratives? Our latest analysis dives into 17,000 articles from September to October, revealing key patterns and public sentiment on this intense topic. ?? Trending Terms: 2,400+ mentions of "fascism" and "fascist" in news titles, fueled by debates and rallies. ?? Audience Reach: 763B+ impressions, with discussions peaking around major events. ?? Sentiment Split: 77.8% negative mentions, especially on social media. ?? Influential Voices: Journalists, political leaders, and tech CEOs are leading the charge. Read the full blog on how these keywords are shaping political and social discussions! ?? #MediaMonitoring #PoliticalTrends #Fullintel