Full Circle Research

?? ISO 20252 is shaping the future of data quality—are you ready? With Procter & Gamble's 2025 mandate requiring all quantitative online sample providers to be certified to ISO 20252, the market research industry is facing a major shift. But what does this really mean for data quality, transparency and the future of sample integrity? ??In the latest episode of "Ask Full Circle", our own Nate Lynch & Alexandrine de Montera break it all down—answering YOUR biggest questions about this hot topic, including: ? What is ISO 20252 and why does it matter? ? How does the standard impact data integrity & research reliability? ? How has Full Circle Research been ahead of the curve? (Hint: Certified to ISO since 2014!) ISO 20252 isn’t just a check box—it’s the future of trustworthy research. Don’t miss this essential conversation. #MRX #marketresearch #ISO20252 #innovation #insights Certification Institute for Research Quality Juliana Wood, MAOM, DES Insights Association Quirk's Media MrWeb.com Market Research Institute International

Need a spot to discuss all the incredible content at #QuirksChicago (or just hankering for a fresh cup o' joe)?? We've got just the place. ?? Full Circle Research is proud to be the Café Sponsor of this #QuirksEvent! And while you're on-site, keep a look out for Gabriel Dworet and Mark Sullivan - they're great for a convo about data quality, #ISO20252 and the benefits of a coffee cup sleeve. ?? Quirk's Media #MRX #marketresearch #dataquality

Innovation, tradition and scale—can we have it all???? ? At SampleCon, Full Circle Research's CPO Alexandrine de Montera took the stage to tackle one of the most pressing challenges in market research: How do we embrace innovation without compromising the integrity of proven methodologies? ? ???Key takeaways from yesterday's session: ? ??Innovation must be intentional—scaling fast means nothing if it sacrifices data integrity. ??Trust is built via transparency of usage, methodologies and proof of concept—especially true when involving AI/synthetic data. ??Tradition still holds value—not all legacy practices are outdated; some remain the gold standard. ??Scalability doesn’t have to mean trade-offs—but it requires the right technology, strategy and execution. ? Let’s keep the conversation going: How is your team balancing these challenges? Drop your thoughts below!??? ? #MRX #marketresearch #dataquality #innovation

Watch as Nate Lynch and Alexandrine de Montera answer all your questions about ISO certification and how it impacts data quality!

?? REMINDER! Full Circle Research CPO Alexandrine de Montera is speaking tomorrow at SampleCon ??? "The Tension Between Innovation, Tradition, and Scale" Tuesday, March 18 ? 9a-9:45a Location: The Huntington Ballroom at the Langham As our industry evolves, we constantly navigate the balance between groundbreaking innovation, time-tested methodologies and the need for scalability. ?How do we move forward without losing what works? ?How do we ensure that scale doesn’t compromise quality? This exciting session is followed by a #Collaboration Lab to dive deeper into the topic addressed above. Tuesday, March 18 ? 11:15a-12:00p Hope you're able to join in this worthwhile conversation! #MRX #marketresearch #innovation #insights

#ISO20252… #GDPR… and now the #GDQ Data Quality Excellence Pledge, all affirming our commitment to delivering the highest-quality data. From the Global Data Quality initiative (GDQ) site: “The Data Quality Excellence Pledge establishes quality signals for the buyers of market research and develop proof to quality claims through adherence to a shared basic standard. This pledge is a landmark commitment for organizations in the research, insights and analytics industry to uphold the highest standards of #dataquality in every facet of their work. By signing the Pledge, companies join a collaborative movement to enhance data integrity and decrease fraud.” As a launch signer of the Pledge, Full Circle Research agrees to: ??Uphold rigorous data quality standards ??Provide transparency ??Protect participant experience and rights ??Enable education and collaboration ??Participate actively in GDQ initiatives For more about how Full Circle incorporates data quality into its award-winning sampling process, join us at Insights Association Ignite: Data Quality on April 14 in NYC! https://lnkd.in/gGgKZeUS Melanie Courtright Market Research Society (MRS) The AQR Canadian Research Insights Council (CRIC) ESOMAR AMEC Measurement and Evaluation QRCA The Research Society SampleCon VM? Verband der Marktforscher GRBN (Global Research Business Network) #MRX #marketresearch #onlinesample

In 2024, Full Circle Research launched its #WIReUp program in honor of International Women's Day. Since then, 5 scholarships have been awarded to junior researchers, so they may benefit from the Women In Research (WIRe) Accelerate program - an invaluable opportunity to boost their career trajectories and #MRX professional skills. Says one of our recent recipients: "The WIRe Accelerate program has been an incredible opportunity for me to grow my skills and gain deeper insights on personal development. The program’s structure and support offerings have been invaluable in helping me apply new knowledge to my role in a meaningful way. 'Module 7 | OKRs: A Framework for Goal Setting & Progress Tracking' really set me up for success in creating my personal and professional development goals." We couldn't be prouder of these researchers' achievements and commitment to their personal and professional growth! ?? ?? The WIRe Accelerate program was created to "bridge the gap" in professional development opportunities for women and diverse professionals. It offers a comprehensive virtual program with modules on topics like OKRs, and career planning, and more. Built with parents, caregivers, and students in mind, each module can be completed in under two hours and there is no set timeline for completion. Participants who complete the program receive a certificate, access to a network of industry professionals, and the option to put the course toward a MRS CRE accreditation. For more on WIRe Accelerate: https://lnkd.in/ewh6EWh For more on Full Circle's WIRe Up program: https://lnkd.in/es7eUHZw Happy International Women's Day 2025! ?? #IWD2025 #AccelerateAction

It's "Insights, Camera, Action!" for the #SCIA Insights Association event! ?? Tobin Bailey will be on-hand to answer any of your questions about #dataquality, #ISO20252 and, of course, your fave #Oscar winners ???? #MRX #marketresearch #IASouthCentral #IAWest

Gabriel Dworet, Tobin Bailey & Marc Rankin enjoyed another successful day at #QuirksLA! You'll find them at the closing #happyhour shortly - be sure to wish Gabe a Happy Birthday when you see him! ?????? Quirk's Media #MRX #marketresearch #dataquality

Wrapping up Day 1 and heading into Nite 1 at #QuirksLA! ??? Gabriel Dworet, Tobin Bailey & Marc Rankin are ready for the #OpeningNight Party - will they see you there?? #QuirksEvent Quirk's Media #MRX