Online grocery is a DECLINING distribution channel. Marketers must balance their spending support to focus on where the consumer is truly buying products...IN STORE
Stop the insanity...Online Grocery continues to quickly decline in every measurement. DOWN -10.5% in sales volume YOY Pick up at store has the steepest decline -19% YOY Brands MUST invest where the shopper spends....AT RETAIL! No online investment will reverse the consumer trend and decision making... FUEL Partnerships can help you win at the store. Let's create the optimal plan to engage the shopper and drive your sales! https://lnkd.in/eR_urAUc #retailmarketing #shoppermarketing