Fuego UX

Is user friction hurting your bottom line? Common symptoms: ??Complex navigation mazes ??Unclear user flows ??High user abandonment ??Rising support tickets ??Frustrated customers We help companies streamline their user experience to boost satisfaction and reduce support costs. #UX #CustomerExperience #DigitalStrategy

We sat down with Rolf Nelson, Design Leader at Fetch, to talk about user data, privacy, and the importance of mentorship in UX. Check it out!

We spoke with Rachel Posman and John Calhoun Design Ops leaders at Salesforce about their new book "The Design Conductors" ?? Check this book out if you work in product and or UX and are looking to collaborate more effectively throughout the product lifecycle, or if your org is growing their DesignOps capabilities. Listen for a special discount code towards the end of the episode! ??

A research report by Nate Wearin featuring Genway AI among other prominent players in the UX landscape. Learn how AI Agents are augmenting UX Research.

Part 2: Supercharging #Research with #AI ?? Following up on my previous post about AI-assisted user research - I wanted to share how AI transformed my workflow, taking questions to actionable insights in just days. Here's the research stack that made it possible: ???User Interviews: Targeted participant recruitment? ??Claude (Anthropic): Research design and question refinement? ???Genway AI: AI interviewer facilitation and analysis? ???Marvin: Advanced pattern recognition and insight synthesis The power lies in the seamless process: User Interviews found qualified participants quickly, Claude helped craft focused questions, Genway's AI interviewer adapted in real time to participant responses, and Marvin extracted patterns I might have missed through traditional methods. While these AI tools are still evolving, they're already changing how we conduct user research. The speed and depth of insight generation has been remarkable - enabling rapid learning and iterations. AI isn't replacing researchers - it's amplifying their capabilities. These tools automate the routine, letting us focus on what matters: understanding users and applying insights. Excited to see how these tools develop and continue reshaping the research landscape. What's your experience with AI in user research? #UserResearch #AI #ProductDevelopment #UXResearch

Reflecting on last week's #DenverProductSummit - we met so many amazing local folks in the Denver tech community and experienced a unique day full of connections and learning. We were fortunate enough to have Cal Brackin of designgoodworks.com create #sketchnotes of the sessions. He uses an iPad to draw illustrated notes that capture the highlights of real-time speaker content and summarizes it in a memorable way. Take a look! ?? Thank you to the speakers and panelists: Eric Marcoullier Anthony Franco Lauren Brewer Lauren Krabbe Devin Ruppert Julie Ferrara Carver Jen (Kozenski) Devins Dr. Ari Zelmanow Ellie Graeden Brian Peterson Otto Hanson Joseph Logan Meridith Pushnik Jeremy W. Hosted by Fuego UX and Crux Digital. Sponsored by Marvin.

Happy Halloween from Fuego, please remember to vote ??

Had an incredible time speaking at the sold-out inaugural Denver Product Summit! Grateful for the opportunity to meet so many passionate product professionals and dive deep into real conversations. Fix Less, Understand More was the title of my talk—a theme that’s close to my heart about slowing down, spending more time in the problem space before jumping into fix-it mode. Thanks to everyone who attended, connected, and shared their insights. What an incredible lineup of speakers including: Anthony Franco Lauren Brewer Devin Ruppert Julie Ferrara Carver Lauren Krabbe Dr. Ari Zelmanow Ellie Graeden Eric Marcoullier Jen (Kozenski) Devins Joseph Logan Meridith Pushnik Jeremy W. Otto Hanson ???? A big shoutout to Crux Digital Fuego UX and Marvin and especially Aaron Stone Zach Hendershot Alex Smith Nate Wearin Spencer Ottarson and the amazing team who put this on— already looking forward to next year! Special thanks to Cal Brackin who put together this sketchnote for each speaker. - #ProductManagement #ProductDesign #ProblemSolving #Denver #Colorado

I get a ton out of conferences. I get to learn, doodle, chat with new folks, and feel like I'm part of something bigger. The Denver Product Summit was outstanding and I loved learning from talented Rocky Mountain folks. Great work Crux Digital and Fuego UX and the sponsor Marvin. It was an excellent representation of talent. Maybe it was the local sense, but it got me thinking about who becomes a speaker. Why these folks? People who are invited to speak rise up for reasons and I think what helps is that they've developed a personal style, captivating ways to share informed opinions, and are good people. All of these things are subtle, but they resonate and come through on stage. Thanks to the excellent speakers. Check out these thought leaders for more inspiration Anthony Franco, Lauren Brewer, Devin Ruppert, Julie Ferrara Carver, Lauren Krabbe, Brian Peterson, Dr. Ari Zelmanow, Ellie Graeden, Eric Marcoullier, Jen (Kozenski) Devins, Joseph Logan, Meridith Pushnik, Jeremy W., Otto Hanson ???? #ProductDesign #DenverProductSummit #UX #NoCode #DesignThinking #AIDesign #TeamCulture #Denver

I had an incredible experience representing Marvin at the sold-out Product Summit here in Denver! Being in a room filled with so many talented and passionate individuals from our community was truly something special. It’s amazing to see the thriving innovation and product development scene we have right here in Denver. A huge THANK YOU to the incredible organizers Fuego UX and Crux Digital who put this all together—your hard work and vision made this event unforgettable. And to the speakers who shared their insights and stories, thank you for inspiring us all to push boundaries and think bigger. Can’t wait to see what the future holds for our amazing Denver product community!?I think this should be an annual event.... If you aren't yet, follow the following: Eric Marcoullier, Anthony Franco, Julie Ferrara Carver, Devin Ruppert, Lauren Brewer, Jen (Kozenski) Devins, Dr. Ari Zelmanow, Ellie Graeden, Brian Peterson, Joseph Logan, Meridith Pushnik, Jeremy W., Otto Hanson ????,