FT Strategies is the specialist media consultancy owned by the Financial Times. Staffed by the experts who successfully transformed the FT’s business model in the face of disruption, FT Strategies works with news and media organisations globally, to help them address strategic challenges, drive sustainable growth and innovate using AI, technology and data.
FT Strategies的外部链接
Bracken House, 1 Friday Street
GB，London，London，EC4M 9BT
Director - FT Strategies Mis-Disinfo, B2B Publishing, Video/Audio Bluesky: @awhiteley
Publishers in the UK/Ireland: we still have a space for the GNI-sponsored, free AI Foundation London. It will take place between Dec16-19, analysing AI uses in news, discussing the FT's AI experience and helping participants to plan their own AI initiatives. Click on the link below to apply: https://lnkd.in/eyqnRjV8
??? FT Strategies Director and Head of EMEA, Lisa MacLeod will be taking the main stage at the Global Media Congress from 26-28 November in Abu Dhabi. This conference aims to encourage discussions on the theme "Shaping Future Media" and will focus on key topics such as The Business of Media, Content is King and Digital Disruption. In collaboration with The National News, Lisa will explore how publishers can create personalised experiences driven by audience insights, focusing on the effective use of first-party data. Additionally, Lisa will lead a panel discussion on how to attract and engage younger audiences. View the event: https://lnkd.in/e_baww4Y
??? FT Strategies' Manager, Aliya Itzkowitz, will be speaking at the PPA Independent Publisher Conference on 22 November in London. The event will explore the future of journalism, how to deliver successful commercial partnerships and strategies to boost recurring revenues. Aliya will be part of a panel discussing the evolving definition of intellectual property in the age of AI and the importance of original, valuable content that elevates diverse voices. View event: https://lnkd.in/eRAuQMAi
?? This month's Learning Machines newsletter continues to explore the new ways AI can connect readers with the content they value. We highlight several new examples of RAG algorithms and content vectorization in action, including VG - Verdens Gang AS’s chatbot that requires user registration, Business Insider’s AI-powered search tool and Reuters’ partnership with Meta to integrate verified news into AI chatbots. We also discuss how AI chatbots are gaining new capabilities due to recent updates from ChatGPT and Anthropic, which could significantly impact how users consume content, as well as how newsrooms and other business functions perform their jobs. Not subscribed? Sign up here:?https://lnkd.in/edT6KXr9
Are you a news organisation in Malaysia looking to better reach and engage the Gen Z demographic? The Google News Initiative is launching Project Sigma: Gen Z Media for Malaysia, supported by the Ministry of Communications. This program will offer implementation guidance to help news organisations launch initiatives that will focus on engaging Gen Z, and will be delivered by FT Strategies. Apply here: https://lnkd.in/enAiBVgk
Are you a news organization in Malaysia looking to better reach and engage the Gen Z demographic? The Google News Initiative is launching Project Sigma: Gen Z Media for Malaysia, supported by the Ministry of Communications. This program will offer implementation guidance to help news organizations launch initiatives that will focus on engaging Gen Z. Apply here: https://goo.gle/3ZdQxtW
?? Ready for 2025? Strategic planning is essential to stay competitive in the fast-changing media landscape. That’s why we are offering our expertise through a free, bespoke 1-1 consultation as part of the News Sustainability Project, a joint initiative by FT Strategies and the Google News Initiative. The 1:1 consultation will provide in-depth, personalised advice from FT Strategies' expert consultants, using a powerful Sustainability Diagnostic and targeted Health Checks, to ensure your strategy is data-driven and well-informed. We offer three types of consultations: 1?? News Sustainability Diagnostic 2?? Subscriptions Health Check 3?? AI & Tech Health Check You can find more information or apply for your free consultation here: https://lnkd.in/e84P6n8p Let’s set you up for a successful 2025! ??
?? Congratulations to the Google News Initiative AI Foundation Madrid Programme graduates: Marca, Público, HENNEO, Radio Renascen?a, El Diario, Diario de Sevilla, okdiario.com, IlFattoQuotidiano Fr, Prensa Ibérica, La Voz De Galicia S.A., Media Capital, and open.online. Over four days at Google’s Madrid offices, the cohort of publishers from Spain, Italy and Portugal took essential steps in shaping their AI strategies. With teams representing various departments, the participants explored AI’s growth potential and laid the groundwork to advance their transformation journeys to seize the AI opportunities ahead. Learn more about our programmes run in partnership with the Google News Initiative here: https://lnkd.in/eDzZEe6b Camila Samilian, Ignatius Roberts, Luis Collado, Miguel Madrid, Enrico Ciampini, Federico Sattanino, Riccardo Terzi, Alexandra Stafford-Blythe, Matt Cooke, Adriana Menezes Whiteley, Emanuele Porfiri, Alexandra Terizakis, Sam Guest, Shak Ebrahimjee
Director - FT Strategies Mis-Disinfo, B2B Publishing, Video/Audio Bluesky: @awhiteley
One of the quirks of the news industry is that publications often underestimate the need to stand out in a crowded ecosystem vying for attention. So it was refreshing working with the thoughtful team at Mediacorp Pte Ltd exploring how TODAY could differentiate in a competitive market. Now integrated within the CNA parent site, TODAY is a pleasure to read: insightful and intelligent content without patronising younger audiences. Wishing TODAY all the best in this new chapter! https://lnkd.in/ebE5qM7k https://lnkd.in/eh_xW8AN Paul Sumner Chee Kong Loh Walter Fernandez Sabrina Daryanani Devon Guralnick
?? Congratulations to the Google News Initiative North Star Foundation Athens programme graduates: 24 MEDIA Digital Media Group, ANT1 TV Cyprus, DPG Digital Media Group, enikos.gr, HuffPost Greece, IQ LIFE, Kathimerini (SPP Media), NewsIT, Opinion Post, Sigmalive Network , Skai.gr, and Star Channel - Nea Tileorasi. Hosted at the NEW Hotel in Athens, this four-day programme brought together news publishers from Greece and Cyprus to advance their audience engagement and reader revenue strategies. The participants were guided through a comprehensive curriculum, setting an aspirational North Star goal for their organisations and detailing the experiments that will help them on their digital transformation journeys. Learn more about our programmes run in partnership with the Google News Initiative here: https://lnkd.in/eTxiufcy Camila Samilian, Elena Kartali, Valentin CORNEZ, Enrico Ciampini, Alexandra Stafford-Blythe,Matt Cooke, George Adelman, Aaron Casanova,Yasmina Burgan, Preet Braich, BrilliantPR, Evy Paschalidou
?? Last chance to register for our webinar on 18 November 2024 at 10am EST / 3pm GMT. Join us as we explore how news publishers can effectively move beyond print revenues towards sustainable profitability. We will discuss practical methods for streamlining operations, reducing costs, and driving sustainable growth while maintaining the high-quality journalism your audiences and communities rely on. Register now ?? https://lnkd.in/euqD8pTz Our speakers: FT Strategies' Principal and Head of Americas, George Adelman The Financial Times' Chief Commercial Officer, Jon Slade The Lenfest Institute for Journalism's CEO, Jim Friedlich