FTMC? Global Branding and Development Corp.

?? This is the future!!

It's inevitable! ??

Motorsport is a tough industry, but the women in it are even tougher! In honor of?International Women’s Day, I want to take a moment to recognize some incredible women who are shaping the industry, pushing boundaries, and, on a personal level; making my journey even more fulfilling. First,?Silvia, a leading voice in motorsports. Every day, I read her posts, and every day, I appreciate her more. She’s an inspiration and a pioneer in a male-dominated field, proving time and time again that?being the best isn’t about gender, it’s about excellence. Then there’s?Kenza & Kirsten, absolute stars and some of my dearest supporters. We’ve never even met in person, yet they always think of me when they come across something interesting or when I post something I hope has substance. That kind of?genuine support and camaraderie?is what makes this industry special. A special thanks to?Leanne, who was my?first-ever virtual coffee; a simple conversation that turned into the many firsts. I mean, who knew virtual coffee was a thing? Not me. A heartfelt thought to?Noor & Sabina, friends I’ve made along the way, proving that motorsport brings together not just competitors but lifelong allies. We all share a love for motorsport in our own way. And beyond these names, I want to thank?every single woman and mother (especially my own)?who has fought to make motorsport a?more welcoming space for all of us. If there’s one thing I know for sure, it’s that?the women in this sport are unstoppable, just look at what Aliyyah Koloc did in W2RC, Ana Carrasco in Moto3, Jessica Hawkins in BTCC, Lilou Wadoux in WEC and Sophia Floersch in Fomula 3 and now Indy NXT. This industry is evolving, but not fast enough. We still have a long way to go when it comes to?representation, leadership opportunities and real sponsorship investment in female talent. Who are the women in motorsport who inspire you??Tag them below. Let’s give them their flowers.????? P.S.:?Unrelated to motorsport but fully deserving of a mention; Emelie, without whom I’d have never made it through business school the same way. #SportsBusiness #SportsMarketing #Marketing #FanEngagement #Motorsport #Sponsorship #Storytelling

Great ads for an exciting series!! What I noticed during the Superbowl broadcast is that the younger members of our group paid attention to these ads, and liked them!... Well done INDYCAR! Keep going! ??

Alpine’s 2025 lineup is locked in! ?????? Ferdinand, Paul-Loup, and Charles stay united on the #35 A424, while Jules, Frédéric, and Mick join forces on the #36 to fly the Alpine colors high. ???? #AlpineEnduranceTeam FIA World Endurance Championship

This F1 is the world’s fastest F1 car, and you probably haven’t heard of it. It hit 400kph (250mph).... Not on a smooth F1 track. Not on perfect tarmac. But on the rough, unpredictable surface of the Bonneville Salt Flats. And I got to speak with two of the masterminds behind this insane project. Here's what they told me: Back in 2006, BAR Honda had this wild idea - take an F1 car and push it beyond 400kph at Bonneville. Why? Well... to launch a cigarette brand. (I know, different times) But here's what made this project fascinating: - They had to stay within F1 regulations - The salt surface had 1/3 of the grip of a normal track - The engine would run flat-out for 10x longer than designed - One wrong move at 400kph = disaster So how do you modify an F1 car for this? First, they stripped off the rear wing. Well, almost - they kept the silhouette to stay legal, but added a clever stabilising fin. And that fin? It was active If the car started sliding (terrifying at 400kph), the fin would automatically adjust to catch it. They borrowed the tech from fighter jets. The tyres were another challenge. The Bonneville veterans literally laughed when they saw them. "You're not going anywhere with those" they said. But you can't just put skinny tyres on an F1 car - regulations. The solution? Intermediate tyres. Slicks had zero grip on salt. The driver? Alan van der Merwe - yes, the same guy who drives the F1 medical car. During testing, on a runway, they actually hit 414kph... But the salt flats were more of a challenge. - Salt spray everywhere - Car "wandering" at extreme speeds - A slushy patch right in the middle of the track The final official speed? 397.36kph. So close to 400, yet so far. But still the fastest an F1 car has ever gone. Want to work on crazy projects like this? Get your free personalised motorsport career readiness report - shows your strengths and improvement areas in just 5 minutes: https://lnkd.in/e97bUpFz

Excited!!

Aston Martin F1 Team is doubling down on its commercial ambitions ahead of the new era of Formula 1 regulations in 2026. The statement signing of lauded designer Adrian Newey, alongside recent partnerships with Glenfiddich, PUMA Group, Xerox, and Ma'aden reflect the team's ambition to reach the pinnacle of the motorsport. Matthew Williams spoke with Jefferson Slack, Aston Martin’s managing director, about the #F1 team's commercial efforts and future ambitions. ?? https://lnkd.in/emTwD6uA