Friends & Family Pet Food Company

We'll be in Los Angeles in early December to pitch at Pet Connect's Best in Show startup competition. Excited to talk about the unparalleled potential of cultivated meat and fish in pet food! https://lnkd.in/gPWEMwqx

Friends & Family Pet Food Company has teamed up with Novel Farms, Inc., a biotech startup that develops cultivated animal meat ingredients, to create cultivated #petfood products. “Cultivated meat and fish represent a once-in-a-generation opportunity to remake pet food to what our dogs and cats want and need to eat, not simply whatever is left over from the human supply chain,” said Joshua Errett, CEO of FnF. “Our collaboration-heavy, asset-light approach has the potential to change pet food forever.” Continue reading on this partnership: https://ow.ly/XOSP50TQaGc #petfoodindustry

Welcome a new member to our family, Novel Farms, Inc.! Today we announced we'll be working with the good people of Novel Farms to produce the dog and cat foods of the future. https://lnkd.in/eiK_sjbh

Our core belief is the only way to bring cultivated ingredients to the market is working together. Which is why collaboration is part of our operating system. Our inaugural tech partner Umami Bioworks believes the same, and continues to solve for cultivated meat's most pressing problem, scale, with key partnerships. https://lnkd.in/g7gd6vr5

Exploring the white space in pet food for cultivated ingrdients - At Super Zoo, the largest pet food retail show in North America, pet food brands and manufacturers showcase the latest products and innovations in pet nutrition. The show typically reflects consumer trends in food: ??This year, for the first time since 2019, there are no plant-based foods exhibiting. ??Alterntive proteins in pet food mainly refer to exotic meats like kangaroo or invasive specifies like carp. ??There’s a sustained focus on functional, animal-based coproducts like collagen. ??Sustaibability remains at the forefront, though mainly in recycled packaging. #Cultivated ingredients address all these gaps in the industry!

Welcome to Friends & Family Pet Food Company! We're creating a new class of pet food with sustainable proteins! https://lnkd.in/d8VXmZ45