Friday Harbor

We are open for business here on the exhibit floor at MBA Annual! Come by and see a demo of our industry first AI-native Originator Assistant. Booth #312

See you Sunday in Denver for MBA's Annual Conference! Come by our booth (#312) to see a demo of the industry's first AI-native (no BPO) Originator Assistant. Click below to schedule a one-on-one demo at the conference: https://lnkd.in/g83gp4FK

We look forward to seeing you at MBA's Annual Conference in Denver in 10 days! Click on link below to schedule a demo of our industry first AI-native originator assistant: https://lnkd.in/g83gp4FK

Congratulations to MBA member Bill Hajjar on becoming Senior Vice President of Sales at Friday Harbor! Bill will be instrumental in promoting awareness and driving industry adoption of cutting-edge artificial intelligence technology. Cheers to you, Bill! #MBAMemberSpotlight

Welcome to the team, Bill Hajjar

This month, I wrote an article published in Scotsman Guide, the leading mortgage trade journal for mortgage originators. The topic was how lenders and originators can think clearly about using AI in the real world. A quick recap: 1) Tedium Reduction: My number one rule for evaluating mortgage AI tools: does this application actually make my job simpler and/or reduce tedium? The essential promise of AI is simplification. 2) GenAI/Chatbots: AI chatbots are amazing but they're not the final use case for AI. Very soon you will see AI applications (like Friday Harbor) that embed AI seamlessly into the actual, real-life process of originating loans. 3) Under the hood: You don't need to become an expert in AI terminology to experiment with the latest tools. I don't know how a carburetor works but I can still drive a car quite well, thank you. Bottom line: I talk with a lot of mortgage industry leaders and they all agree this industry will be completely transformed by AI in the next 5 years. The trouble is, no one (NO ONE) knows exactly how AI will play out, exactly. I humbly suggest that you don't need to know how AI will play out in advance! This is an incredible moment where you can experiment with lots of tools and see what actually brings simplification and tedium reduction -- and potentially find a huge competitive advantage for your business. If we layered AI onto the internet's adoption timeline, we would be somewhere around the year 1995. Imagine someone in 1995 ask, "Should I choose email or web browsers for my business?" In retrospect, the answer is obviously "YES, use both!" My point is: seize this moment to experiment, pilot, and help discover the future!

We're thrilled to share that Friday Harbor's CEO, Theo Ellis, CFA, is a member of the Mortgage Bankers Association Associate Advisory Council. This Council's goal is to find ways to drive continued innovation in the mortgage industry. The Mortgage Bankers Association truly leads the way: not just in the mortgage industry but really as an example of how a professional trade group can foster a thriving ecosystem.

It was a privilege to share the stage at the Sheraton Seattle with Ally Carty Rishi Choudhary and Ken Perry this week for a panel discussing AI and Social Media within the mortgage industry. The group circled back a few times to the importance of maintaining an authentic voice in the age of Generative AI. Key takeaways: -If you're a human, don't turn into a robot by copy-pasting chatGPT. No exceptions. -If you're a bot, don't pretend to be a human. Then we can get along. -Also... don't use the word "delve" ... it's the biggest tell for ChatGPT text. Pacific Northwest Mortgage Lenders Conference in Seattle was phenomenally well-run. Thank you Washington Mortgage Bankers Association, WMBA President Andy McDonough, and the whole team involved for putting together such a great conference. Friday Harbor was honored to be a part of the event.

Thank you to the Mortgage Bankers Association of St. Louis organization and to Chapter President Chris Simms for inviting me to speak at the AI Summit yesterday! - AMAZING AUDIENCE: The audience was super curious, brought so many real-world mortgage examples to the conversation, and asked the most penetrating questions. - PANELISTS: I had a great time riffing with impressive fellow speakers Rutul Davé Rob Katz Matt Woolley Srini Bharadwaj during the panel discussion at the end. - MY THESIS: The main point I hoped to get across in my talk was that business leaders should EXPECT and DEMAND that AI-powered applications make their businesses SIMPLER. The whole point of AI is to clear-cut the forest of complexity and noise that can distract us from the actual purpose of home lending. On behalf of the Friday Harbor team, we love getting out on the road and speaking with front-line mortgage professionals! Thank you!

Friday Harbor is proud to announce it has achieved SOC 2 compliance!