Daily B2B Marketing Tips

You can't cheat your way to building an audience. However, you can possibly cheat to build a social media following. And yes, there is a difference between the two. Once you understand that the old school marketing has transformed, you will clearly see a pattern that the marketing funnel you know doesn't exist. We're living in the digital economy, spending the most amount of time on our mobile devices, and are consumed with "video content". What this means? It means the new marketing is about: Attention -> Trust -> Customer. (Call it the new marketing funnel, if you may) When you have "Attention", you may now have a social media following. But When you have "Trust", you are now building an audience. Understand that it's relatively easier to get the "Attention", but harder to build the "Trust". As a brand focus on building the trust. #Marketing #B2BMarketing #TheNewMarketing #DigitalEconomy #FreshSalmon #VivekNanda

We’re entering a new era: "Marketing with the Market", rather than "Marketing to the Market". Today’s buyers are looking for real connections, not more ads or cold calls. Instead of a direct Go-to-Market approach, it’s about “Go-with-The-Market,” connecting in ways that respect the audience’s time and build mutual trust. Building products is getting easier, but getting people’s attention? That’s harder than ever. We’ve moved beyond vanity metrics; today, it’s all about meaningful metrics. Those who focus on real connection and community are winning. Brands that put transparency, community, and relationships first will emerge as leaders, while those clinging to outdated tactics will be left behind. The bottom line? Build something people believe in and that belief will translate into loyalty and advocacy. I'm following this belief of "Marketing with the Market", and building a media network focused exclusively on thought leadership in healthcare at TopHealth. Join me, and follow along on this journey. [Hit follow on my LinkedIn profile or send a connection request.] Also, if you are a believer of this new GTM and mindset, you should also consider joining communities like TACK to indulge in People-First-GTM. [Reach to Mark Kilens Nick Bennett] I also write a B2B Marketing Newsletter that goes out to 4000 founders, marketers, sales professionals, and product managers every Sunday for free. Link in the comment. #B2B #B2BMarketing #TopHealth #Healthcare #MarketingWithTheMarket #PeopleFirstGTM #VivekNanda #EntrepreneurialJourney #GoToMarket

We're heading in the era where the "Knowledge Generalists" are going to lose. For far too long, tool, channel, or platform expertise weighed more than the industry and domain knowledge. (especially in fields like marketing). But... Thanks to AI, Mobile Technology, and User Behaviors, the tool or platform skills are going to be more common than you think. This is the greatest skill-level-set of this decade (maybe perhaps the century). There is just too much noise on the internet now. We're already living in the information (misinformation) overload. Which is why the folks who go deeper (in terms of industry expertise or domain knowledge) are going to cut through the noise. The generalists will diminish in popularity, because beyond distribution they won't bring the value (due to lack of deeper knowledge). If you want to succeed, don't let behind... Stop the superficial.. Go deeper in understanding the ecosystem, the industry, the domain..... While you do that, don't forget at the end of it - you are serving the people. The human. That's what will serve you to stand out! #Predictions #trades #Industries #Knowledge #Marketing #Sales #Engineering #Careers #VivekNanda

I almost gave up on my newsletter so many times in the early days. It felt like a total time-waster. The first year was rough – figuring out my voice, what I wanted to share about B2B Marketing, and staying consistent was hard work. I struggled to build that "consistency muscle" and find ways to grow subscribers. But heading into year two, something changed. I started honing in on B2B Demand Creation and Audience Building. In August 2023, with around 300 subscribers, I switched from Substack to beehiiv to grow the newsletter. Substack felt limited, especially without an existing list, and Beehiiv’s growth features seemed promising. I wrote "every week" in 2023. By the end of 2023, Beehiiv's tools and social media helped me reach 2,000 subscribers. Fast forward to today – here’s where we’re at: + 203.6K Emails Delivered + 88,978 Emails Opened + 4,000 Active Subscribers + 43.7% Open Rate + 2.3% CTR + 143 Editions Published Through Beehiiv Ads alone, the newsletter now covers half a month of groceries for my family of four! Writing is easier now, and sharing my B2B marketing insights has become both a teaching tool and a way to clarify my own thoughts. Worth it? 100%. Email newsletters are powerful for building audiences and creating demand. But here’s what most businesses miss – they treat newsletters, podcasts, and webinars as separate efforts instead of weaving them into a single strategy. At TopHealth, I'm building a media network for healthcare thought leadership. Until now, we've launched six podcast shows, and next up are newsletters. Can’t wait to start building these from scratch! #AudienceBuilding #B2BMarketing #B2BMarketingNewsletter #Newsletter #DemandGeneration #DemandCreation #ContentStrategy #ContentMarketing

Most of you know I have lived in Berlin ???? before moving to the U.S. So, when Synthflow AI reached out to me about their new product announcements, I couldn’t resist checking what they were cooking ?? ?? And wow — turns out you can create a no-code AI phone system using their AI voice agents. No tech skills, no coding — just bring your imagination, and you’re ready to automate. ?? Why do I think you will like SynthFlow’s AI voice assistants? Well, they’re super easy to set up, save you money, and scale smoothly. Plus, this the phone system is always ON, 24/7. Today, they just rolled out a powerful set of features and integration with OpenAI's Real Time Voice with their widget that takes AI voice interactions to the next level. The usecases?with this thing are crazy. ?? ?? You could literally turn Synthflow system into a voice assistant and integrate with any system using Zapier and custom APIs. CRM - I'm looking at you!! ?? ?? Go check them out - Synthflow AI ?? + ?? + ?? #PartnerPost #AI #AIVoiceAgents #ArtificialIntelligence #ProductAnnouncement #Berlin #SynthFlow

Want to know if there's true alignment between your sales and marketing teams? It all starts with the relationship between your Sales and Marketing leaders. If they’re not spending time together daily — whether in person or virtually - you've got a problem. But here's the thing, hanging out isn't enough. True alignment happens when both of them attend conferences together — like Go-to-Market events—sitting in the same room, learning side by side. That’s when there's no room for miscommunication, no hidden agendas. They’re both there to grow, strategize, and bring their best back to your company. This is the kind of leadership combo that can drive incredible results. Take it from someone who's seen it all. #Leadership #SalesAndMarketing #Alignment #BusinessGrowth #GoToMarket

?? What type of content should B2B companies be building on LinkedIn? ?? For the last 2-3 years, ??Arthur Castillo and I have been having deep conversations about all things B2B Marketing, go-to-market, strategy, and tactics. But this time, we did something different — we recorded part of our chat to share with you all right here on LinkedIn! ?? In this video, we dive into a critical takeaway: "The best way to create content about your product is to SHOW your product". Companies like AudiencePlus, HockeyStack, and Clay are nailing this by putting their products front and center in everything they do. But it all starts with the product and engineering teams — they build the tools that we, as marketers and sales professionals, can showcase with confidence. ?? Once that foundation is set, it’s on us — the sales and marketing teams — to step up with conviction, tell our stories, and demonstrate the product in action. This doesn’t just build excitement and engagement — it drives awareness and establishes trust in the market. Let me know what you think in the comments! ?? And shall we leak out more of these conversations?? Wdyt? #GoToMarket #B2BMarketing #SalesStrategy #ContentMarketing #ProductShowcase

This morning sent out the 137th edition of Fresh Salmon ???? to 4000+ B2B Marketers, Founders, Salespeople, and Product Managers. https://lnkd.in/eMKgEAxJ Covering: This New Sales Role is the Future — Are You Ready for It? ?????? The Big Misconception: Why B2B SaaS Companies Aren’t Media Companies ?? Audience Nurturing Loops ?????? Sponsored Partners Rewardful, 1440, Draftboard, PodPitch. Powered by beehiiv ?? #B2B #B2BMarketing #Newsletter #FreshSalmon

Too often, we marketers ignore reality, convincing ourselves otherwise when the evidence is right in front of us. As marketers, we all dream of working for a boss who truly gets marketing. But here's the harsh truth: many of us overlook the warning signs when taking a new job, convincing ourselves that we can change someone’s mindset later on. But let me ask you this — if your boss isn’t already showing up on podcasts, especially if they're a start-up founder, do you really think they’ll start just because you’ve joined the team? ?? I had this exact conversation with an ex-colleague yesterday, and it hit me hard. Too often, we marketers ignore reality, convincing ourselves otherwise when the evidence is right in front of us. Don’t fall into that trap. Accept the truth from the start, and save yourself from frustration down the road. ?? #MarketingTruths #CareerAdvice #MarketingLeadership #BehindTheMarketingCurtain #VivekNanda

Hesitant to share your startup story? Here’s why you shouldn’t be. ?? ?? Every now and then, I speak with a founder who is obviously very early stage. When I talk to them about getting them on my podcast, there's sometimes hesitancy. They say things like, "It's too early to talk about it. We don't have product-market fit," or, "We just have a couple of customers right now." Here’s the thing: this is a big misconception in the founder's mind. When you talk about your business, you’re not talking about product features or the number of customers you have. You're talking about your vision and the problem you’re solving. Don't be afraid. You should be talking about the problem, the people, and your vision. This is what attracts buyers and stakeholders—they're invested in the problem you're solving and your vision for the future. Your job as a company is to deliver on your brand promise. So, don't hesitate. Go on podcasts, go on LinkedIn, and talk about what you do. There's nothing better you can do for your business. I promise. --- #StartupFounders #Startups #EarlyStageStartups #Advise #VivekNanda