Freshpaint

For healthcare marketers, connecting the dots from ad click to patient visit has always been a challenge. ? ?? Data silos keep Google Ads Click IDs (gclids) disconnected from appointment data. ? ?? Privacy laws (looking at you, HIPAA) block appointment data from feeding back into ad platforms for optimization. ? ?? CRMs like Salesforce and Epic are slow and complex to integrate, leaving you without timely, actionable insights. ? That’s why we built Freshpaint Ad Performance—so you can finally track and optimize patient acquisition, without compliance headaches. ? Here's how it works: ? Privacy-first appointment tracking – Feeds appointment data back into Google Ads while staying HIPAA compliant, unlocking advanced bidding strategies like tROAS. ?? End-to-end patient journey insights?– Track CAC, prove ROI, and make data-driven decisions—without manual spreadsheets. ?? Justify your marketing budget: Show leadership the real impact of your efforts with clear, privacy-compliant ROI data. ? Want to see it in action? We're hosting a webinar on Feb 18th to show you how it works. ?? RSVP now using the link in the comments before registration closes!

?? Freshpaint Named One of Fast Company’s Most Innovative Companies! ?? It takes a great team, a bold vision, and a relentless focus on execution to build something truly innovative. Freshpaint has been recognized by Fast Company because we’re solving one of healthcare’s biggest challenges: enabling data privacy that unlocks marketing performance. Every person at Freshpaint plays a role in making this innovation possible from engineering to customer success, from sales to marketing. ? We restore critical data flows, so ad platforms can optimize campaigns ? We prevent PHI from being shared, keeping healthcare data safe ? We empower healthcare marketers to run compliant, high-performing campaigns This recognition is proof of what’s possible when the right team comes together to tackle a massive problem. Proud to be part of Freshpaint as we continue shaping the future of privacy-first healthcare marketing!

When the OCR released new guidance on online tracking in healthcare marketing, the University of Colorado Medicine quickly took action. By removing tracking pixels and video content from its website, CU Medicine was able to prevent the unauthorized collection of PHI. This ensured HIPAA compliance but came at a cost. They lost insight into their marketing performance. So how did they regain visibility without compromising privacy? Find out here ??

Did you catch us at HIMSS Global Health Conference & Exhibition in Las Vegas? We loved meeting so many healthcare innovators, catching up with our industry friends, and checking out all the cool, new health tech. On top of that, we sang our hearts out at Freshpaint LIVE at the Sphere Las Vegas! Watching the immersive V-U2 Concert Film with our healthcare friends made the event extra special. With or without you (no pun intended), it was amazing. Thanks to everyone who joined us! Let’s continue the conversation at our next virtual meetup on March 25th! Sign up at https://lnkd.in/eiSHVppu.

When we asked healthcare marketers, "What is the biggest challenge in healthcare marketing?" we consistently got the same answer: Connecting the dots between ad clicks and real patient appointments—without violating privacy laws like HIPAA. Freshpaint is finally solving that problem for healthcare marketers with Ad Performance. Freshpaint Ad Performance bridges the gap between ad clicks and real patient appointments. For the first time, healthcare marketers can: ? Track the full patient journey from ad click to appointment attended—no more blind spots ? Feed real appointment data back into Google Ads to optimize bidding strategies like tROAS ? Justify marketing budgets with true ROI insights that leadership can’t ignore ? Maintain full HIPAA compliance while unlocking powerful marketing intelligence Healthcare marketers no longer have to rely on guesswork or clunky CRM integrations. With Freshpaint Ad Performance, you finally get clear, actionable data that proves marketing’s impact and turns your team into a growth engine. Fast Pace Health has seen a positive impact from Freshpaint Ad Performance, with CMO Justin Olson sharing: "Without Freshpaint’s ROI data, I’d have assumed some campaigns weren’t converting as well when they were actually outperforming on the backend." Ready to unlock the real ROI of your marketing? Let’s talk ?? https://lnkd.in/eYM7-Zdh

?? Google Tag Manager (GTM) is changing. Here’s what you need to know. ?? Starting April 10, 2025, GTM will automatically load the Google Tag if a Google Ads, Floodlight, or Conversion Linker tag is in your container – even if it’s paused. What does this mean? ? More reliable tracking – for Google ? Less control – for you If you’ve carefully managed how and when your tags fire, this change could override your setup, prioritize Google’s data collection, and impact privacy compliance. What You Can Do Next: 1?? Check Your GTM Setup – If your container has Google Ads, Floodlight, or Conversion Linker tags (active or paused), the Google Tag will be inserted automatically. 2?? Look for Paused Tags – Pausing a tag won’t stop this update. If you don’t want Google’s tag loading, you’ll need to delete it. 3?? Monitor Google Tag Insertions – Google may re-add its tracking script without action on your part. Keep an eye on your GTM container before and after April 10. 4?? Test Before April 10 – If you’re not a Freshpaint customer, make sure you understand how this change affects your tracking before the deadline so you’re not caught off guard.? 5?? Review Your Privacy Settings – This update gives Google more control over data collection. If compliance matters to you (HIPAA, GDPR, CCPA), double-check your safeguards. 6?? Consult Freshpaint – We can help you review your GTM setup, resolve any potential tracking conflicts, and make sure you stay in control of your data. At Freshpaint, we believe your tracking should be your decision – not Google’s. If you want help navigating changes like this while maintaining full control over your data, we can help! ?? Questions? Let’s talk.

Meeting modern consumer expectations and maximizing ROI requires healthcare providers to embrace full-funnel marketing—a strategy that engages patients at every stage of their journey. We recently chatted with one healthcare provider to learn how they built a data-driven, privacy-first marketing program to safely leverage consumer insights across channels. Read the full conversation here: https://lnkd.in/eWNbHb9Z

?? Countdown to ViVE is on! ?? Next week, the Freshpaint team will be in Nashville for ViVE 2025 in Nashville, and we’d love to connect with you! Whether you're focused on privacy-first healthcare marketing, patient data, or navigating evolving regulations, we've got insights to share. ? Stop by Booth #2109 – Let's talk about how Freshpaint helps healthcare organizations take control of their data while staying compliant. ?? Join us for dinner at City Winery – A private gathering of healthcare marketing leaders, great conversations, and zero sales pitches. Spots for dinner are limited, so if you're interested, let us know ASAP! See you in Music City! ??

?? Healthcare marketers, we see you. ?? You’re stuck optimizing ads based on clicks and form fills, but ?? 30-40% of potential patients never actually book or attend an appointment. It’s frustrating—and it’s wasting your ad spend. ?? ?? That’s why we built Freshpaint’s Ad Performance—to bridge the gap and give you complete visibility into the full patient journey, from ad click to attended appointment. Here’s what you can do with it: ? Know what’s working – Track ROI down to booked and attended appointments. ? Make ad spend count – Send real conversion data to Google Ads for better targeting. ? Stay compliant – It’s built on the Freshpaint Healthcare Privacy Platform. Just ask Fast Pace Health: "Without Freshpaint’s ROI data, we would’ve assumed some campaigns weren’t converting. Turns out, they were outperforming." – Justin Olsen, CMO, Fast Pace Health ??? We’re hosting a webinar on Feb 18th to show you how it works. ?? RSVP now using the link in the comments before registration closes! We'll see you there!

?? Freshpaint LIVE: Two Unforgettable Events for Healthcare Marketers ?? Nashville: Freshpaint LIVE at ViVE 2025 ?? Monday, February 17 ? 6:00 PM | Dinner & Wine Tasting Included ?? City Winery Nashville ?? 609 Lafayette St, Nashville, TN 37203 Join us for an exclusive dinner and wine tasting during ViVE! Connect with fellow healthcare marketing leaders, share insights, and spark conversations in the heart of Nashville’s vibrant healthcare community. Don’t miss this opportunity to build relationships and collaborate with peers navigating the dynamic world of healthcare marketing. Link to RSVP in comments. San Juan: Freshpaint LIVE at RISE Medicare Marketing Summit ?? Tuesday, February 25 ? 6:00 PM | Dinner & Beverages Included ?? La Central by Mario Pagán ?? 250 Convention Boulevard, San Juan, PR 00907 Calling all payers! Escape the conference for an evening of bold flavors, great conversations, and fresh ideas at La Central by Mario Pagán. Network with payer leaders, exchange insights on privacy-first member engagement, and learn how Freshpaint helps payers enhance outreach while ensuring HIPAA compliance. Just steps from the RISE Summit, this is your chance to connect and recharge in style. Sign up in the comments to secure your spot! ?? Two cities. Two incredible evenings. Don’t miss your chance to join the Freshpaint community! #HealthcareMarketing #FreshpaintLIVE #ViVEvent #RISEMMS #RISEMMS2025 #Medicare #MedicareAdvantage #MedicareAEP