Freshpaint

HIPAA guidelines make it nearly impossible for healthcare organizations to effectively use digital advertising platforms in the same way other industries use them. The guidelines block the use of traditional tracking technologies because those technologies automatically collect Protected Health Information (PHI). But those tracking technologies are essential for feeding data back to ad platforms like Google Ads and Meta to optimize ad performance, targeting the right audiences, and driving down costs. As a result, healthcare providers often make the decision to advertise without ad trackers, which causes metrics like Cost-Per-Lead (CPL) to skyrocket to an unsustainable level. That's exactly the path Allergy Partners PLLC chose to take, and as a result, their CPL skyrocketed to $300. Here's the story of how they brought it back down to $12 with the help of Freshpaint.

You can't miss us at #CHPRMS2024 this week, so stop by to say hello and learn more about privacy-first healthcare marketing!

Healthcare organizations face a dilemma when it comes to using video content. Hosting videos on popular platforms like YouTube, Wistia, and Vimeo and embedding them on your website can expose sensitive patient data, risking privacy violations and HIPAA non-compliance. Freshpaint Video changes the game by offering a secure, compliant video solution built specifically for healthcare. ?? Freshpaint Video is: Fully Independent: No reliance on external platforms—Freshpaint hosts and manages all video content directly. Completely Compliant: All videos stay within Freshpaint’s BAA-protected ecosystem, eliminating third-party exposure of sensitive identifiers. Made for Healthcare: Designed exclusively for embedding on healthcare websites, ensuring safe, compliant engagement without privacy risks. By choosing Freshpaint Video, healthcare providers can confidently educate and engage patients through video content that is compliant, secure, and fully aligned with HIPAA regulations. Say goodbye to privacy risks and focus on what matters: enhancing patient trust and delivering quality care! Learn more: https://lnkd.in/gjmGDPhN

?? Calling all healthcare marketing pros at #CHPRMS2024 - Carolinas Healthcare PR & Marketing Society! Tomorrow night, Freshpaint is hosting an exclusive dinner at INDACO in Charleston, and you're invited! Join us for an evening of delicious Italian cuisine, engaging conversations, and fresh perspectives on navigating the ever-changing landscape of healthcare marketing. No pitches, no pressure—just a fantastic opportunity to connect with your peers and exchange ideas. ?? When: Wednesday, Nov 20 @ 6:30 PM ?? Where: INDACO, Charleston Seats are limited, so let us know ASAP if you’d like to join. ?? Follow the link in the comments to register for this event. ?? #CHPRMS2024

LetsGetChecked is a forward-thinking healthcare company that offers a wide range of at-home healthcare solutions, including diagnostic screenings, virtual consultations, prescription delivery, and even genomic sequencing. Given their innovative approach to healthcare, it’s no surprise that their marketing strategies are equally cutting-edge. But, forward-thinking marketing relies on data, and ensuring that data usage does not violate strict privacy regulations is no small feat. This challenge recently became even more complex when LetsGetChecked’s leadership decided to remove all marketing pixels and tags from their marketing efforts to meet new data privacy standards. See how they solved it ??

The Freshpaint gang is ready for the Opening Reception at #HCIC24! Stop by and say hi ???? We’re at Booth 1??3??0??

?? Hey there friends at #HCIC2024 tonight’s the night! Get your ticket here! ?? Join us at 7:30 PM in the lobby bar at JW Marriott Austin for Freshpaint LIVE Mixer—no need to go far! ?? Whether you swing by for a quick chat before dinner, or want to stick around and connect with healthcare marketing pros until we wrap up at 10 PM, we’ll be there ready to mix, mingle, and share ideas with you. Can’t wait to see y’all tonight! ?? Sign up here: https://lnkd.in/gnMJecYR #HCIC2024 #FreshpaintLIVE #HealthcareMarketing

Marketing teams at healthcare organizations are facing intense pressure. With shrinking budgets and rising expectations, they’re being asked to do more with less, all while navigating complex privacy regulations like HIPAA. For Boston University’s Henry M. Goldman School of Dental Medicine (BU Dental), this pressure reached a critical point when The University’s compliance team notified them that their analytics tracking tool was being shut off overnight—potentially crippling their marketing efforts. Rather than back down, BU Dental’s Assistant Director of Marketing, Julie Elias, embraced the challenge, determined to find a solution that would allow them to continue reaching their audience while maintaining strict privacy compliance. Get the full story ??

?? Y’all Ready to Connect in ATX at our Freshpaint LIVE Dinner at #HCIC2024? Escape the HCIC hustle for an evening and join Freshpaint & MoreVisibility on Tuesday, Nov. 12, at 7:00 PM at Dean’s Steakhouse in the JW Marriott Austin for an exclusive dinner designed to bring together healthcare marketers like you. Enjoy relaxed conversations (no sales talk!), and the chance to connect with peers who are just as focused on healthcare marketing strategies as you are. Recharge, share insights, and build genuine connections with industry leaders! Reserve your spot for the Freshpaint LIVE Dinner here: https://lnkd.in/gA-nvu6m P.S. Stop by our booth #130 on Nov. 12 for FRESHspresso from 9 AM - 4 PM??See you there! #HCIC2024 #FreshpaintLIVE

Freshpaint LIVE in LA kicks off in T-Minus 30 minutes as the Los Angeles Rams take on the Minnesota Vikings at SoFi Stadium and Hollywood Park! ?????? We’re bringing together a stellar group of healthcare marketing leaders to join our growing community of champions ??Check out where we are headed next: https://lnkd.in/gEHuqMP9 #thiscouldbeyou