Fresh

This February, we proudly celebrated Black History Month by partnering with The Black Beauty Club for their flagship Black Beauty Talks event at The Time Center, focused on expanding beauty and honoring the culture of beauty in the Black community. ? Fresh's Dominique Santos and Imani Heron joined an inspiring evening of learning, networking, and celebrating the power of Black beauty. Reflecting on the event, Imani shared: ? "It was extremely dope to see what Black women have created and curated. It felt good to see 'me.' So many of us had similar stories of watching our mothers get glammed, inspiring how we carry ourselves today. Just a reminder that Black women are the blueprint, the standard, the goal! Period." ? At Fresh, we believe in uplifting and amplifying the voices that shape industries and cultures. Huge thanks to The Black Beauty Club for creating a space to celebrate legacy, empowerment, and the future of Black beauty! #freshfamily

With Fresh Family as one of our Core Values: we put people first, united in shared beliefs through acceptance and belonging. With this at the heart, our Fresh Europe Team organized its second annual “Weekare” event, a week dedicated to giving back to the community through food distribution and flight mask workshops with a senior living facility and women’s shelter. Our Fresh Europe team shared, “Participating in Weekare with our community provided us a special experience. Giving our time to others is the best thing we can do to embody Fresh Family. Not to mention, it’s a great moment for team bonding with your colleagues!” Claire Vernet, Emma DELORME, Albane de La Selle, Laura Maymard Inès CLEMENT, Esther Granjon Dezeix, Charlotte Macé, Cloé MAITRE, Emma DESCHAMPS, Emma Ga?do, Laura Doux, Camille Chavaudra, Dana Amer #skysthelimit #freshfamily #fresharoundtheworld

#fresharoundtheworld: our Fresh China and APAC Travel Retail Teams kicked off 2025 with exciting events both for the brand and for our people! To welcome the new year, our Fresh China team held an immersive pop-up in Chengdu, blending Chinese tea culture with skincare innovation. This event was set in a historic tea house with centuries of heritage symbolizing a fresh start for 2025. Our Fresh China team, led by Yan WANG, embraced the New Year with a series of celebrations, fostering connection and team spirit! Additionally, our Fresh APAC Travel Retail leadership team hosted a two-day Summit to share the 2025 vision and strategy. Led by Ariel Yak, Caroll Li, Cherrie Chan, Kelvin Yeung, Rady Tsoi and Vivian Lee, the team participated in workshops and celebrated winning The Moodies 2024 Award for best overall use of social and digital media for “Fresh Sensorial Hideaway Campaign.” Congratulations to the Fresh Travel Retail APAC Team! We look forward to continuing the journey of an exciting 2025 at #fresharoundtheworld! #freshfamily #skysthelimit #fresharoundtheworld

We celebrate Ivy Royandoyan, our Senior Director of Packaging Engineering on her induction into the LVMH Métiers d’Excellence Virtuoso 2024 Community in Miami last week!?Ivy, brings her expertise and extensive beauty experience, to create the conceptualization, development, validation, and implementation of new and improved packages from primary to secondary, to ensure brand aesthetics, consumer use, manufacturing capability, and quality and cost.?For this, she is recognized, showcasing Packaging Engineering & Development as a métier. Please join the Fresh community in congratulating Ivy for being recognized for her exceptional talent, dedication, and passion for her craft! #LVMHTalents #MetiersdExcellence #LVMHVirtuoses #freshfamily

In celebration of Hispanic Heritage Month 2024, with the theme of Pioneers of Change, fresh partnered with our sister brand, MAKE UP FOR EVER, to highlight some of our very own pioneers and voices from the Hispanic and Latinx community. Juliana Hendershot, VP, Global Consumer Marketing, and Mario Carrion-Ruiz, Senior Manager, Visual Merchandising and Store Design, represented fresh, and EDDIE DUYOS, Sr. Manager, Pro Artistry, Product Co-Creation and Dulce Duran, VP NA Marketing and Operations represented Make Up For Ever by sharing their career journeys, and how they amplify and celebrate their identity through the work they do every day. We concluded the morning by networking over coffee and treats, all supplied by local Latinx vendors: Nadas Empanadas and Héctor Carvajal at Don Carvajal Café. Thank you to Chantelle Nasri, Hallie Gersten, and Renee Azar and the fresh DEIB Council and Make Up Forever for hosting the event! #hispanicheritagemonth #skysthelimit #freshfamily

As we embrace our Core Value of Fresh Family, fresh HQ/NA has launched the “fresh Culture Club”: a recognition program designed to celebrate our fresh family members who embody fresh as a values based organization! Each month, our employees are encouraged to nominate a fresh team member that exhibits our Core Values and Competencies in their daily work. We are thrilled to congratulate our September and October ’24 Culture Club Nominees: Micol Foa, Lesli Fonte, Hannah Ratzlaff, Jennifer Roethke, Mary Elizabeth Hoffman, Ivy Royandoyan, Caroline Vix, Madeleine Thornburg, Shelbie Vermette-Grant, Camille Garcia, Brittany (Uhal) Voznyuk, Wei Huang, Farah Grainger A big thank you to the those that nominated their talents: Dominique Santos, Imani Heron, Hyang Berg, HENRY MARK, Amber Nowicki, Sofia Pelletiere, Sandrine Briatte #freshfamily #skysthelimit

'Sky's the Limit' for the fresh Canada team! We are thrilled to highlight the incredible activations driven by our very own Shelbie Vermette-Grant, Andréa Sabeh, Amanda LeBlanc, Hannah Rose McKie, and Maritza Prieto. Thank you to our Canada Brand General Manager, Sandrine Briatte, for championing fresh and leading the team through a successful Summer 2024! #skysthelimit #freshfamily

At fresh we are rooted in our core values, one of these being ‘Fresh Family’! We embody this as a community where people come first and we are united in shared beliefs built on acceptance and respect. Our fresh Europe team took the opportunity to put this core value into action through their first annual “Weekare”, a week dedicated to giving back to their community through food distribution and workshops at a senior living facility. Hear from two of our fresh family members, Emma Deschamps, Marketing Project Manager and Emma Delorme e-Commerce Manager, on how “Weekare” connected them to our core value of ‘Fresh Family’: Emma DESCHAMPS “It was a great opportunity to take part in one of the Weekare workshops. On top of the very special activity and the smiles and warm thanks of the people we visited, it was wonderful to spend time with colleagues outside the workplace, to create beautiful memories and to remember the strong values we want to embody at fresh: sharing, acceptance and respect.” Emma DELORME “This was a special moment of sharing with the residents of the senior living facility! It was great to take the time to meet new people and care for others in our community. The heartwarming appreciation at the end of the afternoon made me very proud to be part of the Fresh Family!” #freshfamily #fresharoundtheworld #skysthelimit?

#fresharoundtheworld: featuring our fresh China Teams! Our teams across Brick and Mortar, E-Commerce, Training, Marketing, Visual Merchandising, as well as partners from LVMH BPC came together for a national brand meeting in Shanghai! Our General Manager Yan WANG and the leadership team shared their plans and inspiration for driving sales for a successful second half. The team also celebrated several team members, highlighting the top sellers from different areas! Congratulations to the fresh China team on an energizing national brand meeting! #freshfamily #skysthelimit?

As we visit #fresharoundtheworld, our Travel Retail APAC team held their fresh Beauty Indulgent Experience seminar for Travel Retail APAC Beauty Advisors in Vietnam! With the event theme, “Fresh Power, Together We Make a Difference 因为有你，我们同心共赢”, one-hundred and twenty Beauty Advisors came together to share, learn and celebrate milestones! Throughout the three days, Beauty Advisors heard from the Travel Retail leadership team during strategic plenary sessions, wellness workshops, brand story workshops and fun-filled team-building activities. A highlight was the sensorial garden themed gala dinner presenting the spectacular Beauty Advisor performances in their first-ever ‘fresh Got talent’ competition. This was a great moment of togetherness to refresh and re-energize everyone with renewed spirit to soar Travel Retail to even greater heights! Thank you to our Travel Retail APAC team leaders Ariel Yak, Cherrie Chan, Caroll Li, Rady Tsoi, Kelvin Yeung, Valerie Chen, Tracy Chiu and our HQ partners, Nadine KHEIRALLAH, Hyang Berg! #skysthelimit #freshfamily #fresharoundtheworld