Frequency

?? Big moves at Frequency! Jason Kalin is joining the team as our Chief Commercial Officer to lead sales, marketing, and customer success. Bringing 20+ years of adtech leadership and most recently serving as the Chief Business Officer at Nativo, Jason will help drive the next stage of growth for Frequency, bringing more innovation and monetization opportunities across the creator ecosystem. Welcome, Jason! Read more: https://lnkd.in/e3P77W9s

Want to localize your host-read ads? With Frequency's dynamic creative technology, you can easily support local messaging for host-read ads, delivering to listeners based on their location. Daniel Kutrick, VP of Podcast Operations & Traffic at Audacy, Inc., shared the following: "Frequency arms us with the tools to easily scale host-read ad campaigns for our brands.?Our teams have saved time and improved accuracy, while maintaining an authentic host-read experience for listeners – leading to happy clients and providing listeners with a better experience. A big win for our network!" Campaign success resulted in an evergreen initiative for one of the largest online sports betting platforms, running multiple iterations of host-read ads across Audacy, Inc.'s network of shows. See the case study: https://lnkd.in/eDmjG5NN

The world of audio hasn’t exactly been a hotbed of innovation and wild growth, despite the ubiquity of streaming audio and podcasting — two areas that have enjoyed a steady climb in ad revenue since the pandemic. Terrestrial radio represents the audio equivalent of linear TV in its slow backward roll in ad-revenue generation, despite surprisingly consistent audience numbers over the years. Well, turn up the volume, because there are actually innovations happening in audio investment that are likely to help all manner of advertisers — but especially small local advertisers — bump up their spend in the sector. In this piece by Michael Burgi, we speak to Pierre Bouvard, Pete Jimison of Frequency, Harry Browne of Tinuiti, and Chloe Wix of Spotify.

Our engineering team is growing! We're welcoming our new Lead Engineer, Jared Bray, who will collaborate with the team to continue building scalable solutions for Frequency and enhancing innovation. Read more ?? https://lnkd.in/eduM5BkR

Introducing Personalized Audio Ads with GenAI: ???? Create personalized audio ads using the new Variations feature in Wondercraft, then ?? deliver with Frequency. Learn more: https://lnkd.in/eEWKiBDn

Big news coming soon ???

Frequency is welcoming Colby S. as Senior Product Manager! With nearly a decade of experience, Colby will enhance product innovation, strategy, and execution. Collaborating cross-functionally with design, engineering, customer success, and marketing, Colby will bring a holistic approach to solving customer challenges with software that improves day-to-day workflows and overall performance. Welcome to the team, Colby! Read more: https://lnkd.in/eSWDffbx #NewHire #ProductInnovation #AudioAdvertising

Frequency is introducing Flint Barrow as its Principal Engineer! With 20+ years of engineering experience, Flint will be focused on tech and team, working directly on every part of the Frequency platform while also working hand-in-hand with each member of the engineering team to create more autonomy and enable greater productivity. As a technical leader, Flint will be pivotal in helping Frequency deliver scalable, efficient, and customer-centric products. Welcome to the team, Flint! Read more: https://lnkd.in/emdA2u-r #TeamGrowth #Engineering #AudioAdvertising

Frequency's Pete Jimison and Billy H. are headed to Podcast Movement next week. Catch us at the Sounds Profitable Partner Lounge or DM us to meet up. Let's chat about automating your host-read ads and scaling your podcast network! #PM24 #PodcastAdvertising

Frequency and NumberEight are offering new behavioral targeting solutions, empowering advertisers to craft impactful brand narratives and enhance listener experiences! Advertisers can use AI-powered behavioral intelligence to deliver audio creative based on live moments and behavioral cohorts. Unlock the power of real-time, personalized messaging and build 1:1 connections with listeners. See the recap of our product deep dive: https://lnkd.in/ea4Q_Xv4 Emma Raz, Director of Commercial at NumberEight Bryan Barletta, Partner at Sounds Profitable Pete Jimison, CEO of Frequency #BehavioralTargeting #CreativeManagement #AudioAdvertising