Frequence

What 500 digital ad sellers want you to know!

?? The 2024 LASI Report is here! Madhive and Frequence surveyed 500 local advertising sellers to uncover fresh insights into strategy, challenges, and what clients truly expect. Are you addressing your team’s pain points to help them succeed in 2025? With the right tools, you can exceed expectations, simplify workflows, and make the most of tight budgets. Download the report to get the insights: https://bit.ly/4hX6LyR #AdvertisingInsights #DigitalMarketing #AI #Innovation

Too soon for holiday ads? Not if you're a local media seller. In our latest blog post, we talk about the importance of omnichannel for media companies, ad agencies and brands who are looking for Q4 success. https://bit.ly/3zRTUgg

With baseball playoffs starting and football season well underway, it's a great time for advertisers to think about streaming sports. Learn more: https://bit.ly/4dHeQEE

Madhive is excited to announce our latest partnership with TV audience and insights company, Samba TV, as our preferred partner for ACR audience targeting. This partnership will enrich our local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing behavior and ad exposure. “Being able to understand and help our clients target their ideal consumers across platforms is a critical component to driving optimal business decisions. The partnership between Madhive and Samba can supercharge media buyers’ ability to reach the right audience at the right time on CTV” shares Jonathan Sumber, VP of Digital Sales at Hearst Television. Read more via StreamTV Insider: https://hubs.li/Q02RTHQ40

??? Michael Page, SVP of Digital Ad Sales at Fox Television Stations, shares the intimate details of how he steered the development of Fox FLX, which has proven to be a game-changing product in local media advertising with R. Spencer Potts in Episode 3 of Beyond the numbers. Watch the full podcast here: https://hubs.li/Q02R6W9B0

The 2024 #election season is in full swing. Here's how Frequence helped a political consulting firm win two critical elections. (Full downloadable case study: https://bit.ly/4daM27F)?#omnichannel #advertising

?? Political CTV ad spend is ramping up as we near the election. Our VP of Sales Operations, Clelia Zattoni, shares with AdExchanger, "political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." Read more about how political buyers should warm up to CTV here: https://hubs.li/Q02QtVkf0

?? In our latest episode of "Beyond the numbers", R. Spencer Potts sat down with Michael Page, SVP of Digital Ad Sales at Fox Television Stations. Michael Page is the leader behind Fox FLX, the corporation's advertising platform that allows advertisers to buy across Fox's linear TV stations and over 150 CTV and OTT options. Michael and Spencer discuss the future of Fox FLX, including the potential to extend beyond traditional market boundaries and the critical role of audience targeting and measurement in driving client success. Check out the full podcast here: https://hubs.li/Q02QjzHL0

From September 15 to October 15, we honor the vibrant cultures, rich histories, and incredible contributions of Hispanic and Latino communities. This month is a time to reflect, celebrate, and recognize the impact of these communities on our society. #HispanicHeritageMonth