Freja natural Norwegian bone broth is packed full of flavour and essential mood and health-boosting nutrition to help you live well and eat happy. It’s our better life philosophy. We’ve got big plans for a happier, healthier future. Come and join us!
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A huge welcome to the newest member of our Freja family, Emilie, joining us as our Customer & Community Executive! ? Emilie shares "I’m looking forward to connecting with the wonderful Freja community and being part of a brand that is so passionate about transforming health through nourishing, nutritious and delicious bone broths!"
What an inspiring day at the Holland & Barrett Leaders Conference in Birmingham yesterday! ?? It was fantastic connecting with our incredible H&B buying team, store managers, fellow suppliers, and offering everyone a chance to sample our delicious bone broths. The day was filled with meaningful discussions on driving innovation, enhancing sustainability, and sharing the benefits of bone broth! ???? ?? A huge thank you to everyone who attended and contributed to the energy of this truly special day.
Great to see growing awareness of the bone broth category from true industry experts. If it's in New Nutrition Business then it's really on the map! I'd encourage anyone in our industry to subscribe to the magazine and to follow Julian Mellentin who is one of my favourite sources of information on this platform for strategic, hype-free, insights about the future of food. Thanks Caroline Macdonald for the write up about Freja and interview with Jessica Leather (Higgins).
From Nourishment to Nothing: The Stock Cube Story ?? Did you know that a small cube in your kitchen cabinet tells a big story about how we've lost touch with real nutrition? The tale begins in the 17th century with "portable soup" - dehydrated meat stock that sailors carried on long voyages. Fast forward to 1908, and Maggi introduced the first commercial bouillon cube. Convenience was born, but at what cost? Enter MSG - monosodium glutamate. Discovered in 1908 by Japanese chemist Kikunae Ikeda, MSG promised to add umami flavor to any dish. It quickly became a key ingredient in stock cubes, masking the lack of real meat or vegetables ?? By 1913, at least 10 brands of stock cubes were competing for kitchen space. Their secret weapon? Up to 72% salt content and a hefty dose of MSG. Flavour was abundant, but nutrition was nowhere to be found. Here's what replaced the goodness of real bone broth: ? Excess salt - linked to high blood pressure and heart issues ? MSG - associated with headaches and digestive problems for some ? Hydrogenated fats - known to increase bad cholesterol ? Artificial flavours - masking the absence of real ingredients What we lost in the process: ? Collagen - essential for healthy skin, hair, and joints ? Amino acids - the building blocks for the human body ? Minerals - key players in immune function and overall health ? Protein - for energy, growth and repair of our bodies The rise of stock cubes coincided with a decline in home-cooked, nutrient-dense meals. We traded the healing power of slow-simmered bone broth for a quick fix of salt and artificial flavours ?? But here's the good news: it's not too late to reclaim our culinary heritage. At Freja, we're bringing back the nourishing power of real bone broth. Imagine supporting your gut health, boosting your immunity, and promoting healthy aging - all from your daily broth without sacrificing the convenience of a stock cube. Ready to ditch your ultra-processed cubes and embrace real nourishment? Freja Instant Bone Broth is here ?? #NutritionRevolution #BoneBrothBenefits #RealFoodMovement #FrejaFoods
?? New product launch alert ?? It's time to ditch your ultra-processed stock cubes! Freja Instant Bone Broth provides the same convenience as a stock cube without compromising on the flavour and all the nutritional benefits of a homemade stock or bone broth. Available at Amazon, independent retailers and frejafoods.com
?????? Heading to Speciality & Fine Food Fair 2024 tomorrow? If you are, make sure to come by and see us! We’ll be on the raye the store stand (1715) from 3-5pm, sampling our newly-launched Chocolate Bone Broth Shake! Come try it for yourself and see what all the fuss is about. See you there!??? #SFFF24 #25YearsofSFFF24 #specialityfood #food #fcmg #exhibition #freja
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About last night... Thanks Creativepool for a great evening and a trio of Award Annuals for Team Collabs ?? As always, thanks also to our brilliant clients ?? ?? ?? Congratulations to everyone involved! Love Sum Dumplings: ?? Illustration ?? Packaging Freja ?? Packaging #Annual2024 #DesignAwards
?? We’re one of the @Daily Express’ top 6 products for those looking to boost their collagen intake! ?? With up to 17g of natural Types I, II and III collagen per serving, our recently-updated Bone Broth Nutrition has been featured as one of 6 recommended collagen-rich products, in the Daily Express’ recent ‘Collagen Commandments’ article. ?? We’re proud to be showcasing the fantastic benefits of real, wholefood nutrition, and we’re still only just getting started. ?? Find out more about how to nourish your skin from within with our Bone Broth Nutrition, here: https://lnkd.in/ek5yakV5 #freja #bonebroth #nutrition #bonebrothpowder #collagen #dailyexpress #fmcg