Freja

We’re thrilled to be part of the Tesco Accelerator Programme! Since launching in store this January, we’ve seen really promising ROS figures, a fantastic start that’s given us real confidence in how well our products are resonating with shoppers. Being part of this programme is an incredible opportunity to build on that early success, learn from industry experts, and collaborate with the Tesco team to take things to the next level. We’re also really looking forward to connecting with the other inspiring brands in Cohort 3 and sharing the journey ahead! ??

Today we took a trip to London to visit our fantastic new window display at Whole Foods Market! We’re thrilled to see Freja take centre stage with promotional support, standout POS, and a prime end cap display – putting bone broth in the spotlight. ?? A major step forward for our fantastic team as we push to put bone broth – and Freja – on the map across the UK ????! #bonebroth #frejabonebroth #instoremarketing #marketing #wholefoods

We're thrilled to see Ocado Retail spotlighting women in business with the very first promotion dedicated to female-founded brands! ?? Starting today, you can grab three products from some incredible brands and get a fourth completely free - and yes, that includes the entire Freja range! It’s the perfect chance to stock up on your favourite Freja essentials, whether it’s our classic cartons of broth, instant bone broth sachets or our bone broth shakes. Or why not mix and match with other amazing female-founded brands??? Explore the brands taking part here:?https://lnkd.in/eEtvuKtU #BuyWomenBuilt #FemaleFounders #GutHealth #BWBthisIWD #BWBxOcado

We took Freja to the streets of Bath with the wonderful Katie Pix to find out what people really think about bone broth…???? #frejabonebroth #bonebroth #freja

In case you missed our BIG January news, Freja is now available in?600 Tesco stores nationwide! This marks a huge milestone for our brand, and we couldn’t be prouder ?? Jack Anderson, Freja Head of Sales, shares “We are thrilled to secure our first major supermarket partnership in the UK. We have been working towards this achievement for a number of years, and finally seeing Freja on Tesco shelves feels both surreal and like the beginning of something incredible. The initial weeks of sales have already surpassed our expectations, and we’re eager to keep up the momentum, expanding our reach and bringing Freja—and bone broth—to the masses.” Have you spotted us in store yet? ?? Let us know! ??

We're #hiring a number of new positions at Freja! ?? If you're interested in working at a rapidly growing, top 100 start up with huge plans for 2025 and beyond - check out our vacancies and apply now! Current vacancies: ?? Grocery National Account Manager ?? OOH/Wholesale National Account Manager ?? Social Executive/Content Creator ?? Copywriter ?? Customer Service Executive

We're #hiring a number of new positions at Freja! ?? If you're interested in working at a rapidly growing, top 100 start up with huge plans for 2025 and beyond - check out our vacancies and apply now! Current vacancies: ?? Grocery National Account Manager ?? OOH/Wholesale National Account Manager ?? Social Executive/Content Creator ?? Copywriter ?? Customer Service Executive

It’s official, we’re a top 100 UK startup! ?? We’re extremely proud to announce Freja has won a place in the 2025 Startups 100, coming in at 76! Freja Founder Jessica Leather shares "We focused on education and positioned our product as a natural, nutritious alternative to ultra-processed foods..." read the full article here; https://lnkd.in/eUqnpPy5 #bonebroth #frejafoods #frejabonebroth #startups100 #startup

??We’re excited to share some HUGE news! ??From today, Freja Bone Broth—available in Chicken, Beef, and Vegan varieties—can be found at Tesco stores across the UK and on www.tesco.com! Freja CEO Ed Armitage shares, "We’re delighted to partner with Tesco as the first major supermarket to stock Freja Bone Broth. Tesco’s decision to launch us in over 600 stores highlights their confidence in the Freja brand and the growing interest in the bone broth category story." To celebrate this fantastic partnership, we’re offering all Tesco customers 25% off! Look out for us both in-store and online, and stay tuned for more exciting updates coming your way! #bonebroth #frejabonebroth #frejafoods #tesco #tescofood #supermarketlaunch

A HUGE moment for our superstar founder Jessica Leather and the entire Freja family – Freja Instant Bone Broth has been crowned The Grocer TOP LAUNCH 2024?in Soups! ???