FreeWheel

Here's what you need to know about how the streaming ecosystem is rapidly evolving to increase avenues for publishers and advertisers to reach engaged audiences. Leveraging one of the largest data sets available on the usage and monetization of professional, rights-managed ad-supported video content worldwide, FreeWheel's Advisory Services takes a deep dive into streaming advertising industry dynamics from the second half of 2024. The latest edition of the Video Marketplace Report explores the evolving methods of targeting and resulting viewer experiences, opportunities for programmatic in the live environment, and more. Check it out.

For the second episode of the International FreeWheel Innovators, we spoke to Emmanuelle GODARD, Director of Digital Data & Innovation at CANAL+ BRAND SOLUTIONS. Emmanuelle detailed the expansion of CANAL+ BRAND SOLUTIONS into programmatic advertising, the growth of the in-stream video market and highlighted the adoption of FreeWheel’s Programmatic Module. Beyond their daily partnership, Emmanuelle also emphasized FreeWheel’s cutting-edge technology and global vision, particularly through their partnership with HBO Max. Check out the full episode: https://lnkd.in/eSjuPFSs #FreeWheelInnovators

“Every conversation is multi-screen at this point. Streaming has become a huge part of any upfront.” Kris Magel, our head of global agency partnerships, sat down with Beet.TV at our recent Programmatic Activation Summit to talk upfronts, the rise of inventory curation, and how FreeWheel is continually evolving to better support agencies by providing the most direct connection to publisher content.

We're incredibly excited to renew our long-term partnership with A+E Global Media to power the future of its ads business. Key to this renewal is the ability for A+E to easily enable audience activation for advertisers by utilizing the FreeWheel Audience Manager, our solution that unifies audiences across devices and ad types to create targeted and scaled audiences. Read more at TVREV: https://lnkd.in/eJ5aXq5C

Three ways publishers can strategically navigate the expanding streaming landscape: ?? Leverage programmatic for live sports ? Enhance programmatic metadata ?? Invest in a first-party audience strategy Learn more about the opportunities for publishers to diversify their approach, fortify their business strategy, and increase the value of their content: https://lnkd.in/gSzniuME

Get an insider's tour of the FreeWheel Programmatic Activation Summit in NYC, direct from Helena Carrion, one of the organizers who helped make an incredible event possible. You won't want to miss the next #FreeWheelSummit later this summer. #AdTech #ProgrammaticAdvertising #Upfronts

We’re looking forward to being back at AEDEMO TV again this year! Our team will be on the ground ready to discuss the future of TV and how we can support you and your team. We’ll be waiting for you at our coffee stand in the main hall after the first session of each day, so make sure to stop by. See you there! David Mas Erliso, Giuliana Caputo, Ruth Bare?o, Davide Fiorentini, Jessica Petit-Breuilh, Céline COLLINET-TABOADA #AEDEMOTV2025

We recently had the pleasure of hosting some of our valued clients in our Paris Office, where we asked them to explain how they work with FreeWheel and our product suite to achieve their goals. These conversations were recorded as part of the FreeWheel Innovators series, which showcases the brands, agencies, and publishers who are driving innovation within the industry. First up, we hear from Marine RUSSOTTO, the Digital Lead at Havas Media Network, who explains the complex workflow challenges Havas face and how using OneStrata Digital solves them, as well as the benefits of centralizing and automating processes all on one open and modular platform. Check out the full episode here: https://lnkd.in/eRcgpSDN

VideoAmp integration has come to Strata! By integrating VideoAmp’s data directly in the platform, Strata customers will be able to transact and analyze the delivery of ads based on this data asset and plan for future outcomes across their national TV buys. More on this new integration here: https://lnkd.in/e6PqTRPF

One of our favorite events to host: the Programmatic Activation Summit in NYC was not to be missed. Stay tuned for the next #FreeWheelSummit later this year — we can't wait!