FreeWheel

Last month, OUT@Comcast Advertising hosted a candid panel discussion featuring leaders in the advertising industry sharing their perspectives on marketing to LGBTQ+ consumers, being out at work and mentorship, and navigating media representation. ????? Panelists included: -Joe Cerone (He/Him/His), EVP, Local Investment, IPG MediaBrands -Rebecca Kramer Rosengard, SVP, Marketing, My Code -Ryan R., Senior Manager, Media, Procter & Gamble -Evan Urbania, CEO, Chatterblast -Moderated by Michael Braunstein, Head of Growth Strategy, FreeWheel's Beeswax Thanks to all our panelists for leading such an insightful and inclusive discussion! #TeamFreeWheel

We’re back once again with our latest episode of the Media Talks podcast! ??? This time Emmanuel Josserand welcomes David Evans, VP, Global Advertising and Partnerships, NBCUniversal, who helps define what a high-quality video experience means from a consumer viewpoint and why the concept of ‘premium video’ really matters for brands. David also discusses the three core ad-innovation formats that NBCUniversal are focusing on, and what he would do to make the industry more accessible across the board. Check it out on your usual platforms: https://lnkd.in/eUVZag-P #podcast #premiumvideo #tvadvertising

Can the complexity of live events work together in harmony with the precision of programmatic? Live events are complex, no-fail environments where decisions need to be made in seconds. But with the right approach, and the right partner, programmatic in a live environment can fully unlock the vision of bringing the best of linear to digital across every stage of the marketing funnel. In Ad Age, FreeWheel General Manager Mark McKee explains why the future of live event advertising is programmatic, and provides three key things that need to be done to ensure that all the benefits from programmatic seamlessly transition to live events. Read more: https://lnkd.in/eyfKrJf5

We are excited to announce an exciting partnership with Paramount Australia & New Zealand to support its mission to deliver unified advertising experiences with cutting edge, powerful and fit-for-purpose technology. This move forms part of a global Paramount and FreeWheel partnership, with successful implementation in the UK, US and Canada already delivering significant media efficiencies, and effectiveness for advertisers. Speaking about the market-first partnership, Tess O'Brien, Managing Director, Australia & New Zealand, FreeWheel said: “We’re really excited to broaden our global partnership with Paramount and offer our extensive expertise to give Australian viewers a superior and tailored ad experience.” Find out more here: https://lnkd.in/enMcbctb

Join Katy Loria as she takes the stage along industry peers at TVOT NYC to discuss the technology, capabilities and partnerships that are making full funnel measurement a reality. Learn more: https://lnkd.in/e647iyU4

AudienceXpress becomes the exclusive managed sales partner of premium CTV inventory for Tubi in the UK, a collaboration which marks the first-ever global partnership between Comcast and FOX Corporation. FreeWheel is the primary monetization engine across the ONE Fox enterprise, which includes Tubi U.S. and now Tubi U.K. Read more below!

The best path for buyers is always always always the most direct path-- especially for political advertisers. We couldn't agree more, "SPO allows buyers to streamline and prioritize specific SSPs, creating a more direct, efficient and transparent path to inventory, which reduces costs and minimizes fraud risks... SSPs that are also ad servers are positioning themselves as essential partners" See the full article, Politics Have Changed. Here’s How Political Advertisers Can Adapt: https://lnkd.in/enDBmBMA

Following her return to Sydney as Managing Director, Australia and New Zealand, supporting FreeWheel's global expansion, Tess O'Brien spoke to AdNews Australia about her role, her passion for the industry and FreeWheel's global expansion. "Our industry has gone through an incredible transformation to reach today’s digital set-up, but it has always retained its timeless storytelling power. Technology has played a fundamental role in this evolution, and I believe advertising is a vital part of fueling the content we all love to watch.” Check it out here: https://lnkd.in/esqM6Y4c

Comcast NBCUniversal has been recognized as a top company for veterans and military spouses, ranking in the Top 3 of the Military Times’ “Best for Vets” and achieving a Top 10 spot as a Military Friendly? Spouse Employer. As part of the Comcast NBCU enterprise, we have a shared commitment to supporting veterans and their families. Thank you to our military-connected employees for their service and dedication! Learn more: https://comca.st/4fyF6SS #MilitaryFamilyMonth

With sports migrating to streaming platforms, enhancing the viewer experience is more important than ever. Avid fans are 31% more likely to subscribe to a service just for a specific game or event. The latest finding from FreeWheel's Viewer Experience Lab breaks down the benefits of providing a tailored streaming experience: https://lnkd.in/eWci4Cb6