FreeWheel

Here's how we partner with dentsu to give advertisers a whole new world of streaming TV activations: https://lnkd.in/ekBvWvH3 In the latest episode of our FreeWheel Innovators series, Rebekah Shalit, VP, Partnerships – Platforms Lead at dentsu, Brad Stockton, EVP, Head of Investment at dentsu X, and Akash Jairath, Global Head of Media Products at dentsu discuss how their partnership with FreeWheel, which leverages the Beeswax platform, custom bidding tools, and identity matching technologies, is upleveling unique audience targeting to produce data-driven results for global advertisers across streaming TV campaigns.

We're delighted to be a Forrester B2B Programs Of The Year winner! We're extremely proud to be recognized for our dedication to supporting our customers with industry-leading integration and alignment of key product management and product marketing processes that improve product-market fit and enhance strategic launches. Congrats to all of our fellow winners! Learn more here: https://lnkd.in/esDfFmk9

ICYMI, catch up with James Rooke’s full keynote presentation from Adwanted Events' Future of TV Advertising Global back in December, where the message of ‘Simplicity’ was driven home across the industry and how this can be used to open TV to more advertisers and new opportunities. https://lnkd.in/e9cFwVRc James further explored this theme on FreeWheel’s Media Talks podcast alongside Emmanuel Josserand - available here https://lnkd.in/eRxNMWzJ - ahead of our next episode coming very soon. #tvadvertising

The buy-side event of the year is back! We're so excited to see everyone this week at the FreeWheel Programmatic Activation Summit in NYC. This afternoon summit will explore how agencies and their publishers and partners can maximize their programmatic Upfront strategies. Featuring exclusive insights from industry experts, product previews, and discussions. For our two keynotes: FreeWheel's Kris Magel will moderate a panel about curation with IPG Mediabrands' Dani Benowitz, A+E Networks' Tyler DeNicola, dentsu's Ant McDonagh, and DIRECTV Advertising's Rose Anna McGovern. Then we will talk about programmatic for live events with Amazon's Christopher Conetta, Index Exchange's Rob Hazan, NBCUniversal's Stephane Krzywoglowy, IAB Tech Lab's Hillary Slattery, and moderated by our own Jon Mansell. See you on Wednesday! #FreeWheelSummit

This #WomensHistoryMonth, FreeWheel is celebrating the strength and achievements of women in our community and beyond. Join us as we honor their impact throughout March.

FreeWheel powers the TV and video advertising industry—on both the buy side and the sell side. But what does that mean? ?? ?? Buy side = advertisers and agencies buying ad space to reach the right audience. ?? Sell side = publishers and media networks selling their ad inventory to maximize revenue. With teams collaborating across both, we’re delivering comprehensive solutions that shape the future of ad tech. Want to be part of it? Explore careers at FreeWheel: freewheel.com/careers ?? #LifeAtFreeWheel #AdTech

Join Emmanuel Josserand, Senior Director, Brand, Agency and Industry Relations at FreeWheel alongside NBCUniversal’s David Evans and Peter Kent of GWI as they take to the Main Stage as the opening session at VideoWeek’s New Video Frontiers next week. During the ‘Content is Better Together – How Group Viewing Enhances Advertising’ session, the trio will discuss recent research which uncovered that TV satisfaction is a consistent predictor of ad engagement on TV, and that ad space decisioning should be thinking more about content quality and not necessarily just about content reach. Our team will also be on-site throughout the event, so if you’d like to connect please reach out. See you there! #NVF2025

TV has always excelled at driving brand awareness, but now it’s finally getting recognition as the full-funnel performance driver it has always been. And we have the data to show it's as measurable and accountable as last-click attribution sources. Download our new report on how to leverage multiscreen TV throughout the entire marketing funnel: https://lnkd.in/eU2Zf8Dp

India is undergoing a significant transformation in content consumption and advertising as widespread internet connectivity and rapid OTT adoption drives a shift from Traditional TV to Connected TV (CTV). But what does this mean for the Ad Tech landscape, and what opportunities are emerging for marketers? In collaboration with our exclusive India partner CereOne Media Pvt Ltd, we have analyzed the market trends and summarized some of the key findings below. To access the full report, please sign up here: https://lnkd.in/edGvtKYV and one of our team will be in touch. To discuss anything of interest in this report, make sure to come and see the FreeWheel and CereOne teams at ad:tech India in New Delhi, Booth L14, on the 05 and 06 of March. We'll be looking forward to welcoming you and forging new partnerships! #India #ConnectedTV #adtech

Meet Siva, who’s transforming media buying at FreeWheel. By automating processes and providing real-time insights, Siva’s work helps clients make smarter, faster decisions. What once took days now takes minutes. Swipe to learn more about Siva’s journey. Inspired? Explore careers at FreeWheel and create your own: https://lnkd.in/g_mACbhr #LifeAtFreeWheel #AdTechCareers