Freestone Property Group

The weather is warming up—now is the time for apartment owners to maximize their outdoor spaces. At Freestone, over 38% of our portfolio includes outdoor areas such as rooftops, gardens, backyards, and terraces. We’re currently working on major landscaping projects at over 100 properties, helping owners get the most out of what’s outside their four walls.? ? Why it matters: Renter data shows that outdoor space is one of the most in-demand amenities. Well-designed exterior spaces command higher rents and drive faster leasing. If you want to elevate your property’s outdoor areas, let’s connect: https://lnkd.in/dMpfUEbN #BrooklynRealEstate #MultifamilyInvesting

Many apartment owners price their rents based on what else they see in the market. But small factors—like lease timing, neighborhood trends, and listing strategy—can be the difference between a 2-week vacancy and a 2-month one. At Freestone, we manage over 400 buildings in prime Brooklyn neighborhoods, giving us the data, experience, and insights to secure the best outcomes for owners. ? Want a second opinion on renting out your units? Let’s connect. https://lnkd.in/eXrS8-Cp

Before the busy spring and summer leasing seasons arrive, it is important for apartment owners to remember that resident retention is the first step to getting the most from their marketing and leasing investment. At Freestone, we’ve developed proven strategies that deliver double-digit renewal gains—reducing turnover and setting the stage for a more focused, efficient, and successful leasing season.

Excited to see progress at 854 Prospect Place, which will join Freestone’s management portfolio this spring. This four-unit walk-up features a beautiful historic fa?ade and wood details, all in a prime location in Crown Heights. Looking forward to welcoming the first residents soon!

We’re excited to showcase one of the next properties coming to our management portfolio - 538 Carlton Avenue in Prospect Heights. The building now features a beautifully renovated fa?ade and fully updated interiors, reflecting Freestone Property Group’s commitment to managing quality properties in great neighborhoods. ? Leasing kicks off next month, and we’re excited to welcome new residents to this reenergized property. Freestone helps property owners unlock the full potential of their buildings—inside and out—through attentive management, strategic renovations, and thoughtful positioning in the leasing market. #PropertyManagement #BrooklynRealEstate #MultifamilyInvestments #BuildingRenovation

Exciting news at Freestone! Congratulations to Keqi Wei and Kate Wu on their well-deserved promotions to leadership roles in operations and accounting, respectively. Their dedication to enhancing resident experiences and supporting our property owners has been invaluable. We look forward to the impact they will continue to make in their new roles. Join us in celebrating their achievements! #BrooklynRealEstate #MultifamilyInvestments

?? HO HO HOME! From our family at Freestone to yours, we extend our warmest wishes for a Merry Christmas. May your home be filled with laughter, joy, and the warmth of loved ones this holiday season and throughout the coming year. Wishing you all the happiness this festive season brings ? #MerryChristmas #FreestonePropertyGroup #Freestonepg #HolidayJoy #BrooklynHomes #SeasonOfGiving #Christmas #Brooklyn #NYC

?? Why Resident Satisfaction is the Key to Maximizing NOI ?? In NYC’s competitive real estate market, resident satisfaction isn’t just a “nice-to-have”—it’s a game-changer. Happy residents stay longer, care more about the property, and refer others. This reduces turnover and vacancies, ultimately driving a higher Net Operating Income (NOI). Here’s why resident satisfaction should be a top priority for multifamily property owners: ?? The Link Between Satisfaction and Retention Residents who feel valued are far more likely to renew their leases. Every lease renewal means avoiding the costs of vacancies and marketing for new residents. ?? Lower Maintenance Costs Through Proactive Feedback Satisfied residents are more likely to report small issues before they become costly repairs. Proactive property management can save significant expenses. ?? Community Building Increases Long-Term Value Residents who feel connected to their building’s community tend to stay longer. Hosting events, improving common areas, and creating a sense of belonging can boost resident satisfaction. ?? Enhanced Reputation and Referrals Happy residents spread the word. Positive reviews and referrals can help fill vacancies faster and attract quality residents. At Freestone Property Group, we know that investing in resident satisfaction leads to long-term rewards. By creating a resident-focused management plan, you can maximize your NOI while building a property that residents love to call home ?? #ResidentSatisfaction #NOIGrowth #NYCRealEstate #PropertyManagement

Preserving Historical Charm: Balancing Tradition and Modern Efficiency New York City’s pre-war buildings stand as testaments to timeless design and craftsmanship. Their unique charm attracts residents, but keeping these architectural treasures functional for modern living is no small feat.? Freestone Property Group?bridges the gap between historical preservation and modern innovation, ensuring these buildings remain relevant and cherished. The Value of Historical Charm ? Pre-war buildings are a draw for tenants seeking spaces with character. Features like intricate moldings, high ceilings, and solid construction set them apart from newer properties. Preserving these qualities adds value for both property owners and tenants. Challenges of Aging Infrastructure ??? Behind the beautiful facades lie aging systems that can hinder functionality. Plumbing, electrical wiring, and heating often require significant upgrades. Freestone takes a meticulous approach, modernizing infrastructure while respecting the building’s historical essence. Sustainability in Historical Properties ?? Energy efficiency is no longer optional—it’s essential. By integrating smart thermostats, modern insulation, and sustainable energy solutions, Freestone ensures these buildings meet today’s environmental standards without compromising their character. Preserving NYC’s architectural gems while enhancing functionality and sustainability is both an art and a science. At Freestone, we’re passionate about helping property owners strike this balance, ensuring these historic buildings continue to stand as iconic symbols of the city’s rich heritage. #HistoricalPreservation #NYCRealEstate #Sustainability #ResidentSatisfaction

5 Common Challenges Faced by NYC Property Owners – And How to Solve Them ??? Owning and managing multifamily properties in New York City is both rewarding and challenging. From navigating regulations to managing tenant expectations, property owners face unique obstacles. Here are five common challenges and how Freestone Property Group helps you solve them ? Navigating Rent Regulations ○ NYC’s complex rent laws can be overwhelming. Freestone offers expert guidance to ensure compliance and avoid penalties. Tenant Retention ○ High turnover rates hurt your NOI. Our tenant satisfaction strategies help keep tenants happy and reduce vacancy rates. Maintenance Costs ○ Unexpected repairs can derail budgets. Freestone’s predictive maintenance solutions help minimize costly surprises. Energy Efficiency Upgrades ○ Upfront costs can be a barrier to improving energy efficiency. We help owners identify cost-effective upgrades that deliver long-term savings. Time Management ○ Managing properties can be a full-time job. With Freestone, you get a dedicated partner to handle the day-to-day, freeing you to focus on growth. Every challenge is an opportunity ?? Freestone Property Group is here to help you overcome obstacles and achieve success in NYC’s competitive real estate market. #PropertyOwnerChallenges #NYRealEstate #MultifamilyInvestments #LandlordSolutions