FREESKIER

Matt Sterbenz & Pep Fujas really are making algae as cool as freesking. "Sterbenz quickly learned that biotech is a lot less sexy than slaying pillow lines and slashing spines. When he showed up to the Outdoor Retailer tradeshow in 2018 with a bottle of algae oil and a spiel on how the small but mighty microbe could revolutionize ski performance and the future of sustainable materials, eyes glazed over. 'I left with nothing more than a drink ticket and wristband to the after-party,' he recalls. 'No one understood why I was so excited.'" - FREESKIER Now, five years later, WNDR? Alpine is a proof point of our biobased materials powering award-winning products. This is not a zero-sum game - “We know our materials work and want to see everyone choosing algae-based materials instead of petroleum-based.”?- Pep Fujas Article out now on FREESKIER: "WNDR Alpine Predicts That the Future Will Run on Algae" Read it here: https://lnkd.in/gJTNh-_Z

Living and working in a #skitown is the ultimate dream for most of us, and four entrepreneurs are making it happen in Ketchum, Idaho—a place that has long been a beacon for certain kinds of people drawn to the low-key, outdoor lifestyle. The long-term mountain dream has never been more challenging with rising costs of living and pandemic-inflated housing markets. But with a ski resort right in town, an airport that offers nonstop flights to six major cities, no lift lines, miles and miles of National Forest and BLM land for backcountry adventures, a darn good food scene, plus music and art, free public transportation and a tight-knit community, many are willing to make sacrifices to call Sun Valley home. The area’s outdoor businesses continue to draw in and inspire countless people willing to put in the work to make their mountain town dream a lifelong reality. Meet four Smith Optics and Scott prodigies who are now paving the way for the next generation of ski-obsessed creatives. Visit Sun Valley // #FREESKIER