FREEHOLD GROUP

Turo Power Host Summit in action! ??

For the 2024 Turo Power Host Summit in Phoenix, Freehold once again led the design, fabrication, and production, elevating Turo's commitment to its top-tier hosts. This year’s summit expanded on the immersive experience with fresh programming, interactive workshops, and curated networking opportunities. Evening mixer nights provided a relaxed environment for hosts, sponsors, and staff to connect and network, enriching relationships and fostering community. From custom staging and dynamic lounge areas to updated lighting and engaging activations, every element reflected Turo’s innovative spirit. Unique car displays and elevated design touches created a vibrant backdrop for panels and keynote sessions, ensuring another unforgettable event. #design #fabrication #production #freehold

HBO #TheFranchise premiere recap! ??

At the world premiere of HBO #TheFranchise we brought backstage to the red carpet crafting a dynamic press moment where talent was able to engage with the set show themed characters.? Inspired by the series’ BTS narrative, the after party was filled with layers of easter eggs teasing moments from the series through micro vignettes, branded cocktails, dynamic lighting, and some Laser Toast. #production #fabrication #design #freehold

Hi producer friends and fam, We are looking for a Senior Producer to join FREEHOLD GROUP for a 6 month contract. Must be LA based, have 5+ years experience producing pop ups, red carpets, experiential retail and events. This job requires expertise in budgeting and client comms, and must be comfortable with quick turn agency work. Understanding of fabrication materials and process is a plus. Please email your resume, LinkedIn profile link and a paragraph about yourself. [email protected] Thanks! ??

Nike Air Trials in Eugene, OR #RoadtoParis

Freehold partnered closely with Nike to design, fabricate, and install the #NikeAir Trial & Innovation experience at the Nike store in Eugene, Oregon, during last month’s #Olympic Trials. Our team orchestrated the creation of a captivating track featuring a responsive LED floor in the heart of 5th Street Market Alley. We ensured every detail was meticulously executed from initial design through meticulous fabrication and seamless installation. Participants relished the thrill of racing down the track, timing their runs while testing #NikeAlphaFly3 and #Pegasus41 shoes, and competing with friends. The immersive experience was enhanced by introductory brand videos showcasing Nike’s cutting-edge #technology and commitment to #innovation. #roadtoparis #design #fabrication

Our Pilot Flying J coffee activation recap ??

Freehold Group joined forces with Tombras to bring an innovative activation to life for Pilot Flying J at the Berkshire Hathaway conference in Omaha, Nebraska. With the goal of providing exceptional service, we transformed golf carts into mobile coffee stations, serving over 3,000 guests each morning and brewing over 6,000 gallons for coffee. Adorned in Pilot's signature red and detailed with brand elements, the carts delivered a memorable and energizing start to attendees' days, perfectly aligning with Pilot's mission of generosity and hospitality. #fabrication #design #production

Elevate your sneaker experience courtesy of Freehold Group! During the #JordanBrandClassic tournament, we turned the SNIPES store in Brooklyn, NY into a bustling bodega-style hub. Picture this: scaffold structures, graffiti-style posters, and the best part? Guests could order their customization pieces right from the bodega counter! From custom laces to initialed stamps, every detail was meticulously chosen to amplify your sneaker game! #FreeholdGroup #JordanAtSnipes #BrooklynBodega