Frankford Umbrellas

We’re excited to introduce several new additions to Shade Designer that improve functionality and offer more flexibility for your projects: New Market Umbrella Base: 100S - Meet our newest base offering! The big brother of our popular 75S, this 100 lb. steel plate base comes in five finishes, and includes wheels for easy mobility. Accessory: Base Top Covers - You can add top plate covers to match your selected frame finish. Our top covers are available in six finishes, which you can visualize in your Shade Designer creations. Base Pro Tips - We've added downloadable Pro Tips for our Galvanized Steel Plate and Steel Plate bases. Learn all about proper maintenance and care to extend the life of your bases. MSRP Multiplier - You can set your own advertised pricing. Head to your profile settings to adjust the multiplier value. Fabric Comparisons - Look for the new icon on our fabric swatches, which shows similar fabrics from different manufacturers. This can help you find stock fabric options of the same or superior quality that are often more adorable and readily available. What's New? - We've added an in-app notification feature that keeps you informed about all the latest features, improvements, and tips on how to use them. These features are available now! Visit the Shade Designer to see for yourself here: https://s.mcgit.co/0lwcf #FrankfordShade #exceptionalshade #shadedesignerapp

Laura Dudley, our National Sales Manager, connected with Alex Milstein of Casual News Now to share #FrankfordShade's programs offered to help retailers sell. "The company saw an 11% increase in sales from 2023 to 2024. Laura Dudley, national sales manager, says this is a good sign not only for the manufacturer, but also for the industry as a whole. " “Despite a tough year, this increase translates well for Frankford and for our clients for 2025,” she says. “Our goal is to make them money. That’s what we’re here for. I’m hearing such positive things from everyone in the industry, and everyone is feeling optimistic. It’s a big change in tone from a year ago.” "On the product side, the company listens to its retail customers and uses their feedback to create new lines. It released its first resort-style cabana for 2025 called the Marella, a 10-by-10 unit that can be customized for resorts or high-end customers." The Shade Designer is “a nice tool for them to have, especially salespeople, because they don’t have to keep taking time to reach out to us to find out what’s in stock,” Dudley says. “It’s all done on the fly for them in this program that they can just use on their iPhone, on their tablet or their computer. They can actually use this program with their customer right there in front of them and never fear about them seeing the MSRP.” “We are trying to get as many tools into the hands of our clients as we can to make selling Frankford as easy as possible, because we understand that the easier it is for that salesperson, the easier it is for them to make that sale. We want to do everything we can to aid our customers in their sale. One of the things Frankford does really well is recognize that we wouldn’t be here if we didn’t have our customers. We always want to make sure that we’re doing everything we can to listen to them and help them.” Read the full article here: https://s.mcgit.co/15j6d #FrankfordShade #exceptionalshade #casualnewsnow

This 9' Greenwich with Tempotest USA Charocaol sewn on the underside of the umbrella, sitting in the new 100S (100 lb. Steel Base with Wheels/Casters) base in an Onyx finish, was a massive hit in our Atlanta showroom. #FrankfordShade #exceptionalshade #tempotestusa

Discover gorgeous green for any outdoor or indoor setting. Green is the color of nature and makes us feel safe and determined. #FabricFriday Green symbolizes growth, harmony, and freshness. It also powerfully evokes feelings of safety: "Green, as opposed to red, means safety; it is the color of free passage in road traffic." Consider adding a touch of green to any outdoor space. It will grab the attention of many from afar. Explore more color families here: https://s.mcgit.co/rldx9 #FrankfordShade #exceptionalshade #greendesignaesthetic

Whether your patrons are lounging by the pool or enjoying a refreshing drink, they'll appreciate the quality of the environment you provide. Our umbrellas' beauty, design, and durability allow you to create the ultimate outdoor space. Our products include only the highest-quality materials and components available, crafted by the best manufacturing partners in the industry. We believe in providing you with an exceptional product at a reasonable price, backed by highly dedicated customer service. Product: Eclipse? Cantilever Umbrella Location: Kukui?ula, HI Browse our collection for hospitality here: https://s.mcgit.co/jmy4c #FrankfordShade #exceptionalshade #hoteldesign #resortdesign

#FrankfordShade on Watch Hill Beach in Rhode Island. Product: Monterey Fiberglass Market Umbrella #exceptionalshade #marketumbrellas #watchhillbeach

Experience #exceptionalshade for decks, patios, and gardens of any size at your home. Your outdoor space reflects your home's inviting personality and style. Whether you are dining on your patio, lounging by the poolside, or relaxing in your backyard, Frankford has an extensive collection of customizable home umbrellas to fit your needs. We offer 30 marine-grade stocking fabrics and can customize any product. Explore our collection for homes here: https://s.mcgit.co/s266p #FrankfordShade #patioumbrellas #outdoorumbrellas

Browse through the creations shared with us by our customers and let your creative juices flow here: https://s.mcgit.co/jhhxx As always, we’re here to help. Reach out to a #FrankfordShade Specialist today! #exceptionalshade #sharedinspiration #outdoordesign

How beautiful is this beach set up at Chrishi Beach Club in Saint Kitts and Nevis? ?? Product: Avalon Beach Umbrella #FrankfordShade #BeachByFrankford #chrishibeachclub

Browse through the creations shared with us by our customers and let your creative juices flow here: https://s.mcgit.co/jhhxx As always, we’re here to help. Reach out to a #FrankfordShade Specialist today! #exceptionalshade #sharedinspiration #outdoordesign