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Welcome to the Franchising News Hub on LinkedIn. News -- Stories, Press Releases and Advertising. And even insider gossip. We have it all right here - Curated just for You. Franchise-Info provides a steady stream of Franchise news, opinion and informed commentary from around LinkedIn, blogs & digital newspapers. Keep up to date on what is happening in the world of Franchising. As always, to subscribe to the Who is Reading What in Franchising weekly newsletter. Click on this link: https://eepurl.com/2A2V5 Our Current LinkedIn Membership Circulation: 12,549 Our Current LinkedIn Group Circulation: 49,893 Members (Updated Weekly) Franchise Owners/Franchisees 28,480 Members Franchisors 7,241 Members Attorneys 4,963 Members Suppliers/Services 3,162 Members Metro 2,323 Members Sales 1,762 Members Finance & Lending 1,059 Members Leadership 714 Members CAFA 365 Members “Creating intelligent & strategic conversations in franchising with people you could do business with since 2002.” Click on this link: https://eepurl.com/2A2V5 (Who is Reading What in Franchising is created by using LinkedIn's analytic, but delivered by Mail Chimps.) Many Thanks! Mike & Joe Community Managers Franchise-Info #Careers #Business #Franchising #investments #Entrepreneurship #FranchiseInfo #Sales
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Franchise-Info 员工
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Michael (Mike) Webster PhD
Franchise Growth Strategist | Co-Producer of Franchise Chat & Franchise Connect | Empowering Brands on LinkedIn
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Joe Caruso
Franchise Sales Expert and Franchisor Executive Advisor | Co-Producer of Franchise Chat & Franchise Connect | Empowering Brands on LinkedIn
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Martin Drillich
Business and Franchise Development at Worldwide Franchise Network
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Mohiz awan
Csr at Franchise-Info Sponsored
动态
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The Hidden Pitfalls of Franchise Development: Why “Done-for-You” is a Dangerous Myth... Yes Andrew this highlights the hidden pitfalls of startup franchisor franchise development and why “Done-for-You” is a Dangerous Myth promoted all too often by the likes of carnival barkers and patent medicine selling quacks (like your image for this very much). At Franchise-Info Ned Lyerly, Joe Caruso & Michael (Mike) Webster PhD see this all the time. A new franchisor with potential gets sold on the idea that everything will be handled for them. No heavy lifting. Just sign the check and it’ll all come together. It never does. Franchising isn’t about slapping a brand on a system and hoping it works. It’s about building something real that is an operating model that franchisees can follow, backed by strong support and a new franchise owner recruitment process that actually converts to open units. Your post hits on a hard truth. Too many founders buy into the fantasy that a consultant will take care of everything. They end up with nothing and often outdated templated documents that are a mismatch on their franchise offering, weak marketing, and no real momentum. The reality? You have to be in it. Your operations manual, franchisee support, and sales strategy need your fingerprints on them. You can get the right help, but if you think you can sit back and let someone else build your franchise, you’re already in trouble. Here’s the repost of your content. People serious about franchising should read this first. And congratulate Andrew on his thoughtful rant. PS - the US startup franchisor failure is estimated to be 60-70%.
RANT INCOMING... Spoke this morning with an aspiring Franchisor who has struggled to make any headway. They were sold the promise (by a heavily active consultancy on Google) that they would handle EVERYTHING for them, no need for the Franchisor to do anything. Many months, thousands of pounds, and a net zero in terms of real interactions or sales. They were left with no Ops manual (or even a discussion about what it needs to be and how it drives everything), generic poor quality marketing collateral, and a boiler plate Franchise agreement from 2013!! Back to square one. So much to pick apart with this, but anyone starting a Franchise needs to understand it's a significant undertaking and that even with good support from good advisors - they will need to be involved in every element for it to work. To tell anyone otherwise is perpetuating a myth. In my experience, franchise sales are best done internally by Franchisors or absolute experts in their specific niche. Either way, it needs to be people that know and understand the business and can sell with passion. Thoughts friends........?
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