Franchise Assembly

?? We're very excited to announce our new LinkedIn Live Webinar series, presented by?Hello Mastermind & Franchise Assembly. Save the date & register for our first LinkedIn Live: *Building Your Personal Brand: Leveraging LinkedIn for Influence & Growth* ???April 15 |?? 12p ET / 11a CT / 10a MT / 9a PT This session will highlight powerhouse members of our mastermind community who are successfully building their personal brands and growing their influence on LinkedIn. Join?Brooke Janousek ???(CMO, GarageExperts?),?Chantel Soumis?(Fractional CMO, Stay in Your Lane), and?Liane Caruso, CFE?(Founder, Hello Mastermind & helloCMO?; Co-Founder, Franchise Assembly) for a real-world, results-driven conversation on how to elevate your personal brand in 2025. You’ll learn: ?? The top 3 things each expert recommends for showing up intentionally on LinkedIn ??? How to use video, AI, and smart content formatting to boost visibility ??? Posting strategies: timing, frequency, engagement, and what really works ??? How to build a strong, authentic community—not just post and pray ??? LinkedIn's new algorithm and what to do about it Plus, we’ll host a?live Q&A throughout the session so you can ask questions and get actionable insights in real time. If you’re a founder, executive, or marketing leader ready to grow your influence—don’t miss this one. Michael Hyam, CFE Ingrid Schneider Patti Rother, CFE Marci Kleinsasser, CFE Angela Zerda Paules Will Fraker Ashley Mitchell Jordan Hall

It’s official—Let’s Grow! Canada is BACK!?????? After a fun and educational inaugural event, we’re doing it again—but this time, we’re going even?bigger. Let’s Grow! Franchise Growth Assembly is?Canada’s only conference dedicated entirely to franchise growth—across?all teams?that drive it: ? Operations ? Marketing ? Franchise Development ? Leadership ? Community & Culture Franchise growth isn’t a department—it’s a?collaboration. This event brings together franchisors, suppliers, and industry pros who are ready to learn, connect, and elevate their brands across Canada and beyond. Want to sponsor or teach a session? Reach out now to secure your spot. Sessions will fill up quickly. ??? Save the date for December 3-4, 2025 ?? DoubleTree by Hilton Hotel Toronto Downtown Or grab your spot now: https://lnkd.in/e9uNUmj3 Let’s grow together Canada—because growth isn’t just a goal, it’s a mindset. We can't wait to do it again. Presented by Orchatect and in partnership with The National Franchise Show. Monty Miller Madhav Surapaneni Fred Cox Nadine T. Connie McNaughton Michael Hyam, CFE

On the latest episode of LFG with Michael & Liane Caruso, CFE, we had the pleasure of sitting down with Steve Buors, CEO & Co-founder of Reshift Media Inc.! Marketing in the franchise space is evolving rapidly, and Steve brought game-changing insights on where it’s heading in 2025. We asked him some of the biggest questions on every franchise marketer’s mind: ?? Generative AI as a “Foundational Gamechanger” – How is AI impacting digital marketing across advertising, search, customer interaction, and predictive analytics? ?? AI in Advertising – Many franchise companies want to explore AI for their advertising but don’t know where to start. What’s the best approach to leverage AI for better campaign performance? ?? AI & Search – Search is changing fast. What impacts should franchisors expect, and how can they prepare to stay ahead? ?? Influencer Marketing for Franchises – Franchisors are seeing success with influencer partnerships. What’s the best way to implement an effective influencer marketing strategy? ?? The Most Underrated Marketing Trend – What is nobody talking about, but should be? (Hint: Voice search & social search are about to take off!) Steve also shared exclusive insights from a new industry report—you won’t want to miss it! ?? Download the Report: https://lnkd.in/gxj8VBVn Our Franchise Royals this week are: Brynn Gibbs of Consumer Fusion and AJ Rama of The National Franchise Show! Want to learn what the marketing experts are paying attention to? Listen to the full episode NOW! ?? ?? Spotify: https://lnkd.in/e955vesD ?? YouTube: https://lnkd.in/ep2pYGda Kirk Allen

LAST CALL: Closing Registration for Hello Mastermind in Nashville! If you’ve been thinking about joining the Hello Mastermind Spring Retreat, this is it—we’re closing out registration soon! ?? Don’t miss your chance to be part of an exclusive gathering of executive franchise marketers and franchise development leaders. ?? April 30 – May 2 | Nashville, TN ?? Website & Details: https://lnkd.in/eT6ZYAxq Why Invest in Professional Development – Especially in Franchising? ? The franchise industry moves FAST – If you’re not learning, you’re falling behind. ? Expand your network with industry leaders – Connections = opportunities. ? Learn from the best – Real-world insights from top franchise minds. ? Innovate your strategy – Stay ahead with fresh ideas & new tactics. ? Peer collaboration – Solve challenges with people who GET IT. ? Recharge & refocus – A step away from daily operations = major breakthroughs. This isn’t another conference. It’s real talk, real strategy, and real growth—all in an intimate, high-level setting. If you’re an executive in franchise marketing or franchise development, this is where you need to be. Spots are almost gone! DM Liane Caruso, CFE or Michael Hyam, CFE or register NOW before it’s too late! #FranchiseMastermind #ProfessionalDevelopment #FranchiseMarketing #FranchiseDevelopment #Leadership #Networking #HelloMastermind #Franchising

?? HOT TOPIC: The Franchise Industry Needs Higher Standards—And It Starts with Broker Regulation The franchise broker world is evolving, and not always for the better. With more scrutiny on brokers and networks, the industry is at a crossroads. On the latest episode of LFG Podcast with Michael and Liane, we sat down with Jania Bailey, CFE, CEO of FranNet to talk about what’s happening in the broker space, the push for broker licensing and regulation, and why franchisors need to build better relationships with their broker networks. Key takeaways: ? Integrity matters – The best brokers don’t just sell; they vet, match, and guide candidates to the right opportunities. ? Licensing is overdue – Buying a franchise is as life-changing as buying a home, yet brokers don’t require the same level of regulation as real estate agents. That needs to change. ? Franchisors need to step up – To maximize broker relationships, brands must build trust, articulate what sets them apart, and ensure they can actually support the growth they seek. What’s your take? Should franchise brokers be regulated like other industries? Drop your thoughts below! Franchise Royals this week are Ali Kraus, CFE ?? of Benetrends Financial & Scott English ?? ??Spotify: https://lnkd.in/e9tnKsEa ?? YouTube: https://lnkd.in/eckneXWr Thanks to our podcast sponsors: Suttle-Straus Orchatect Franchise Assembly The National Franchise Show & Hello Mastermind #FranchiseGrowth #FranchiseBrokers #FranchiseDevelopment #ResponsibleFranchising #FranchiseExpansion #FranchiseMarketing

Hope to see many of you there!

We are very excited to be *new members* of the Canadian Franchise Association and looking forward to the CFA National Convention in Niagara Falls! Liane will also be hosting a session on Modern Franchise Recruitment with Corey Nicholson, CFE and Cindy Hill, CFE of Cadence Franchising, Max Crooks of A&W Food Services of Canada Inc., Brian Cho of COBS Bread, and Eric Steward, CFE of Pillar To Post Home Inspectors! Who else will be there? https://lnkd.in/eV3-rM6U #CFAConvention25 Lou Gervasi, CFE ? Mary MacDonald, CFE Michael Hyam Liane Caruso, CFE

We are thrilled to be at the inaugural #EF100CA- the Top ?? Canadian Franchises of 2025!! Congrats to all of our friends and colleagues who made the list and especially to Scott English and the entire team for making this vision come to life. ?? Michael Hyam and the The National Franchise Show teams in the house!! ????

One of the biggest realizations from our Supplier Partner Mastermind Group is that whether you’re in sales, leadership, or operations, we all share a common challenge: becoming better leaders—setting clearer goals, building stronger teams, and holding ourselves and our teams accountable. In our virtual meeting this week, we brought in Justin Mink, CFE, an EOS Implementer, to introduce the core principles of Traction and the EOS system—not for a full-scale implementation, but to give our group tangible strategies they can apply right now. From setting vision and priorities to executing with accountability, we all walked away with actionable insights to drive our businesses forward. ?? After all, Vision without Traction is just Hallucination. (LOVE THAT) We created Franchise Assembly with the belief in connecting, learning, and growing together. These mastermind groups are just one of the ways we bring resources, experts, and strategies to help our partners level up. If you're interested in learning more about our Mastermind & Peer Advisory groups, we'd love to talk to you about them. And, this isn't meant to be a sales-y post; it's meant to highlight the community we're building, and we'd love to have you in it. The mastermind groups are our passion project. https://lnkd.in/eWUdNKNj A huge thank you to Justin for your insights! If you’re looking for ways to gain clarity in your business, EOS is a great framework to explore and the book Traction is a great place to start!

The Entrepreneur Media Supplier Survey is LIVE! This is an opportunity to vote for your favorite, most reliable, most trusted supplier partners in franchising. Believe it or not, it helps validate supplier partners for the good work that they do in supporting our industry. We were lucky enough to be voted on the list last year in our first year. We would be honored if you voted for us again this year for **Let's Grow! Franchise Development & Sales Assembly**. Be sure to vote for all of your other favorite suppliers and partners while you're there. We wouldn't be where we are without our partners who support us and help us GROW! https://lnkd.in/gbrDqbCB *Voting is for Franchisors ONLY! Here are a few who have supported us along the way, among many others. Thank YOU! You'd have our vote ???? Tenet Financial Group Konnect Agency FranchiseSoft - Franchise Management Software ClickTecs Reshift Media Inc. Cadence Franchising AnswerConnect Consumer Fusion Suttle-Straus Prospect Direct Franchise Leads The National Franchise Show Northeast Color Thryv RocketBarn Netsertive Xpressdocs Cadence Bank Bank of America ProfitKeeper by PrimePay The Brandit Agency Franchise Business Review LearningZen.com ClientTether FranchiseFilming Elysium Marketing Group, LLC Stay in Your Lane Konnect Agency The Entrepreneur's Source Franchise Opportunity 215 Marketing Quarles & Brady LLP Accurate Franchising Inc Orchatect Rubicon Franchise Partners Bright Pink Agency FranFund Hot Dish Advertising Ignite Visibility, Mellon Franchising, Raynmaker, Franchise Sales Association, FranchiseClique.com, Locate.ai, FranReal, Franzy, CareerTopia, Netsuite/Oracle, TopFire Media, CGI Franchise, Infiniti HR Shelton Law & Associates Brent Davis Jordan Hall Tracy Stapp Herold