Frameplay

Another week, another event! Connect with Frameplay's President Jonathon Troughton at Slush in Helsinki between Nov 20th and 21st to hear how Frameplay is advancing the in-game advertising landscape.

Speaking of Presidents, Jonathon Troughton will be joined by our newly appointed CEO, Sandy Shanman, at WebSummit LLC next week in sunny Lisbon. We're looking forward to meeting new and existing partners who are innovating in cutting-edge technology in gaming and can't wait to talk about the exciting developments at Frameplay HQ. If you are attending and want to grab some time to chat, maybe over a pastel de nata or two, then please reach out to the team!

We are excited to announce Mark Buckalew as our new Head of Engineering at Frameplay. With over 13 years of experience in the ad tech industry across mobile and PC platforms, most recently as the VP of Engineering at Chartboost/Zynga, Mark brings a wealth of expertise in programmatic publishing and advertising, scaling engineering teams globally, and driving strategic initiatives that meet the highest security and data privacy standards. We are excited to have Mark’s leadership contributing to our continued success at Frameplay as we evolve as the leading intrinsic platform.

?? Red Hot Report Alert: Dentsu recently released their 'State of Gaming Report 2024', and we found it so fantastic that we had to summarize some key points for you: ?? Gaming’s Global Dominance There are nearly 3 billion users across gaming devices globally, outpacing both the music and movie industries combined in terms of revenue. Games aren’t just about completing missions—they're cultural hubs where fans create, engage, and influence pop culture. For brands, it’s the perfect moment to engage highly attentive audiences. ?? Untapped Advertising Potential While gaming commands massive engagement, ad spend lags at under 5% of all media channels, despite CPMs being more efficient and viewability exceeding 99%. Brands are missing out due to misconceptions about gaming audiences. As viewership and playtime soar, it’s the perfect time to allocate budget here and be a gaming trailblazer. ?? Gaming: The Future of Storytelling Franchises like *The Last of Us* show that gaming is a storytelling powerhouse. 51% of consumers favor entertainment franchises that expand into gaming, creating new ways for brands to integrate into immersive worlds. Aligning with passion points has the strongest effect on brand equity. ???? Breaking Gamer Stereotypes?? The average gamer today is 37 years old, and 84% of internet users aged 16-64 identify as gamers. In fact, three-quarters of luxury buyers game, and more than 44% of next-gen travelers are found across gaming devices. Any brand can benefit from reaching these audiences. Whether on consoles, mobile, or PC, are you ready to meet them there? ? No Codes to Crack At Frameplay, we believe brands should reach their desired audiences easily. With buying practices, measurement capabilities, and creative standards now agnostic to most programmatic channels, it’s never been more turnkey to integrate gaming into an omnichannel media buy. What stood out to you about the report? Full report in the comments below!

Struggling to keep up with the constant changes in AdTech and MarTech? With so much information out there, it’s easy to feel overwhelmed and unsure about where to focus. Our newsletter cuts through the noise, delivering clear, actionable insights on the latest trends and strategies: ?? Netflix Predicts Ad Revenue Will Double Next Year ?? Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict ?? AI Briefing: Why Walmart is developing its own retail-specific AI models ?? Why The Paramount And Nielsen Spat Matters In TV Measurement Land ?? In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange ?? Retail media networks under scrutiny amid calls for transparency and accountability ?? Video And Generative AI Is Meta’s Favorite Combo #adtech #martech #adtechnewsbyclearcode

Struggling to keep up with the constant changes in AdTech and MarTech? With so much information out there, it’s easy to feel overwhelmed and unsure about where to focus. Our newsletter cuts through the noise, delivering clear, actionable insights on the latest trends and strategies: ?? Netflix Predicts Ad Revenue Will Double Next Year ?? Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict ?? AI Briefing: Why Walmart is developing its own retail-specific AI models ?? Why The Paramount And Nielsen Spat Matters In TV Measurement Land ?? In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange ?? Retail media networks under scrutiny amid calls for transparency and accountability ?? Video And Generative AI Is Meta’s Favorite Combo #adtech #martech #adtechnewsbyclearcode

?? Red Hot Report Alert: Dentsu recently released their 'State of Gaming Report 2024', and we found it so fantastic that we had to summarize some key points for you: ?? Gaming’s Global Dominance There are nearly 3 billion users across gaming devices globally, outpacing both the music and movie industries combined in terms of revenue. Games aren’t just about completing missions—they're cultural hubs where fans create, engage, and influence pop culture. For brands, it’s the perfect moment to engage highly attentive audiences. ?? Untapped Advertising Potential While gaming commands massive engagement, ad spend lags at under 5% of all media channels, despite CPMs being more efficient and viewability exceeding 99%. Brands are missing out due to misconceptions about gaming audiences. As viewership and playtime soar, it’s the perfect time to allocate budget here and be a gaming trailblazer. ?? Gaming: The Future of Storytelling Franchises like *The Last of Us* show that gaming is a storytelling powerhouse. 51% of consumers favor entertainment franchises that expand into gaming, creating new ways for brands to integrate into immersive worlds. Aligning with passion points has the strongest effect on brand equity. ???? Breaking Gamer Stereotypes?? The average gamer today is 37 years old, and 84% of internet users aged 16-64 identify as gamers. In fact, three-quarters of luxury buyers game, and more than 44% of next-gen travelers are found across gaming devices. Any brand can benefit from reaching these audiences. Whether on consoles, mobile, or PC, are you ready to meet them there? ? No Codes to Crack At Frameplay, we believe brands should reach their desired audiences easily. With buying practices, measurement capabilities, and creative standards now agnostic to most programmatic channels, it’s never been more turnkey to integrate gaming into an omnichannel media buy. What stood out to you about the report? Full report in the comments below!

Frameplay announces Sandy Shanman as CEO and Jonathon Troughton as President, driving in-game advertising innovation and growth. Read the Latest full News -?https://lnkd.in/dwPDnMfi #Martech #MarTechedge #InGameAdvertising #LeadershipChange #Frameplay #MarketingTechnology #GamingIndustry #AdTech

Frameplay, Adverty, and AdInMo form a partnership to enhance global in-game advertising with a unified solution. read more: https://lnkd.in/dVHKMEb4 Yasin Dabhelia | Sandy Shanman | Joanne Lacey | Jonas S?derqvist #InGameAdvertising #GamingAudiences #IntrinsicAds #InPlayAds #Marketing #MediaStandardization #GamingIndustry #Adtechtoday

Frameplay joins forces with Adverty and AdInMo to launch its own ad exchange