Fractional Law Firm CMO

What a week! The FLFCMO team retreat was productive, energizing, and FUN. Team brainstorming sessions, a brand photoshoot, future planning, putt-putt, amazing food... Is it too soon to start counting down the days to the next time we're together in person again? ??

#FLFCMO Retreat Day 2 was epic. ??Photo shoot with the brilliant Aharon Hill, JD ??Digging in on process improvement ??Defining our ideal client ??Mini golf madness ??And divulging deep dark family secrets over delicious Italian (sadly no Parmesan wheel this year!) Eternally grateful for this team of rockstars. Fractional Law Firm CMO Katherine Katelyn Devin Kelli

#FLFCMO Retreat Day 1 in the books! The highlights: ?? 6 dozen cookies ??Sangria for days ??Core values defined ?Key offerings reviewed Next up… photo shoot! ?? Love being together with the best team around! We miss you, Amanda & Selina! Katherine Devin Kelli Katelyn Fractional Law Firm CMO

One sleep until the FLFCMO team is together in person for our team retreat!?

Happy International Women's Day! As a women-owned business, FLFCMO fully stands behind this year's theme: "#AccelerateAction for gender equality." ? Katherine and I are proud to lead an all-female team and be part of an outstanding network of women making their mark in the legal marketing industry. If we're being honest, the legal field hasn't always been the best place to be a woman. It's a privilege to create something different and support our clients with meaningful work. ? Perhaps our greatest celebration is coming later this year in the form of "No Clubs Required," our forthcoming book that shares a collection of interviews and advice from women breaking through the traditional "boys' club" and making their own rules. We can't wait to share it with you. ? #IWD2025 Fractional Law Firm CMO Katelyn Pforzheimer Devin Pascoe Amanda George Kelli S. Mayville, CLU? Selina Máté

Our book, "No Clubs Required," is all about breaking through the traditional "boys' club" and making your own rules. Debbie Foster, Chief Executive Officer at Affinity Consulting Group, has been doing just that. With decades of experience helping law firms streamline operations and embrace innovation, she’s proving that the future of legal services belongs to those who challenge the status quo. From legal tech to leadership, Debbie knows how to turn big ideas into action. Hear more from Debbie and other trailblazing women this fall:?https://lnkd.in/ec_D4igJ

That’s a wrap! Another great client kickoff meeting in the books. We start all engagements with an in-person marketing strategy session to assess the current state of firm marketing, align on strategic priorities and better understand the firm’s culture. Farewell Virginia! Katherine Wilson, JD ?? EJ Stern, MA, CPC

As a lawyer, your personal brand is your greatest asset. The good news is that we all already have a personal brand waiting to be shared. Your background, your expertise, your story, your distinct voice. Add these together, and the sum is greater than the parts. If you need help identifying and defining your personal brand, use our Personal Brand Pillars Guide. All of our free tools are available to download by subscribing to our email newsletter: https://lnkd.in/ePHquFPx.

For law firms, branding is so much more than a logo or tagline. Clients, colleagues, and potential referrals aren’t just looking at your firm's credentials; they’re looking at *you*. Your firm's brand is the culmination of multiple attorneys' personal brands. What kind of experience can your clients expect from the story you're telling? Clients are doing their homework. Before they pick up the phone, clients and referrals are Googling you. They’re checking LinkedIn, looking for connections in common, reading articles you’ve written, and seeking evidence of your expertise. A strong, consistent personal brand ensures they’re impressed before you ever say hello. Thought leadership builds trust. Sharing your insights through articles, speaking engagements, and social media positions you as a leader in your field. It shows that you’re not just practicing law—you’re shaping the conversation. It's your differentiator. In a crowded legal market, you have to set yourself apart. With so many attorneys to choose from, why you? Your personal brand is what makes you memorable.

Our book, "No Clubs Required," is all about breaking through the traditional "boys' club" and making your own rules. Nancy Kostakos gets it. Currently the Chief Marketing Officer at Cooley, she’s spent 25 years leading marketing and business development at Am Law 50 firms, proving that success doesn’t come from playing by outdated rules. It comes from innovation, strategy, and bold thinking. With a background in fashion and architecture, she brings a creative spark to an industry that needs it. Hear more from Nancy and other trailblazing women:?https://lnkd.in/ec_D4igJ