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Fr-Action Sales Management

Fr-Action Sales Management

食品和饮料服务

Temecula，CA 277 位关注者

Focusing on fewer brands allows us to provide personalized service and build relationships with both brands and buyers.

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关于我们

Fr-ACTION Sales Management is a sales agency led by CPG veterans. We offer hands-on, brand-focused sales support in all categories of CPG with emphasis on categories like sports nutrition, snacks, and beverages. We act as an extension of your brand, prioritizing direct communication and personalized strategy rather than a “middleman” approach. We have over 40 collective years of CPG sales experience and work seamlessly with your existing team or bridge the gap until you are profitable enough to have your own team. Key Offerings: ? Sales & Distribution Strategy: Custom plans for channels like grocery, convenience, and e-commerce. ? Data-Driven Trade Support: Tailored presentations, price optimization, and performance tracking to maximize ROI. ? Cost-Effective Model: Affordable, proactive management with direct distributor support. Fr-ACTION is ideal for brands seeking a committed partner to build their market presence.

网站
https://fr-actionsales.com/
所属行业
食品和饮料服务
规模
2-10 人
总部
Temecula，CA
类型
私人持股
领域
Healthy snacks、Healthy beverage、distributor activation、distributor management、retailer activation、promotion management、new item setup、go-to market strategy、P&L management、Budget & Forecasting、Regional & National options、Sports Nutrtion、DSD、Natural、Conventional、Convenience和Club / Mass

地点

动态

  • Sales Deck 101

    查看Aaron Younessi的档案
    Aaron Younessi

    CPG Retail Strategy Leader | Fractional Sales | Natural F&B Expert

    Sales decks... Some people think they are history books full of data and stories. Some people think they are Novels, the more words the better. Some people think they are children's books. Lots of picture, and something you have to read to a buyer before nap time. They're not. Your sales deck should have a little of each of the above, data, engaging copy, on brand images, and should be like your sales pitch. Short, concise and provide the information your buyer cares about. They can be tailored to specific retailers or channels but that doesn't me they have to be recreated every time. This is how I have had success with a sales deck outline. 1. Cover page: Brand picture + retailer logo = this story is about us. 2. Founder/ Origin story = Who you are, why you made what you made and why it matters to the consumer and retailer. 3. Product portfolio= images of the product, bar codes and basic specs/ nutritional 4. Consumer data = who is your consumer and why, and do you have proof? 5. Sales data= your sales data. If you are just starting and don't have any, use anecdotal sales data from farmers markets, or DTC or include category trends. 6. Marketing= how are you going to support your brand and bring awareness to your brand both holistically and specifically for the retailer. Sustainability, social cause, etc. 7. And they lived happily ever after... = call to action; recommended skus, promotional support, distributor info, unique selling point highlights, marketing and thank you with contact information. Cut the pages you don't need depending on the retailer. The last page should be specific to the retailer meaning use their promo guidelines, use their terms for digital coupons etc. Many retailers will only want 3 or 5 pages max. Learn to combine pages or be more succinct to take your core 7 down to the requested amount of pages. You can also provide the 5 with an appendix and they can choose to look at the extra info while still giving them a good understanding in a format they can absorb. And for the love of god man, don't read off of it when you are presenting! It's an easy trap to fall into, I've done it and it is not what the buyer wants on a call. Use it as a reminder of what you want to talk about but DO NOT READ IT TO THEM. #cpg #sales #salesdeck #branddeck Fr-Action Sales Management

  • Fr-Action Sales Management转发了

    查看Aaron Younessi的档案
    Aaron Younessi

    CPG Retail Strategy Leader | Fractional Sales | Natural F&B Expert

    My Natural Products Expo West recap. Most memorable moments: ??attending expo for my first time as a founder and business owner. Fr-Action Sales Management ?? having just as many (if not more) important interactions walking the show than paying for and standing at a booth. Admittedly I didn't have a product per say but not sure it matters. ?? taking my son to the show on the last day to show him dad's industry and what I'm doing. Something important we've lost in our culture and desperately need to reincorporate especially as we role model from mother to daughter and father to son. Product trends: ???? move over K-POP and K-drama. Make room for K-food. From Korean street food to Gimbap I saw and tasted several Korean products. ?? ?? eggs. As Ingredients, egg replacements and more. There were lots of egg heads at the show. ?? Protein drinks that were not shakes or based on dairy flavor profiles. I'm talking about protein waters and clear beverages that you wouldn't picture when you think about protein drinks. ????I met almost everyone I wanted to meet on my list with a few exceptions and met a few more that I'm so happy I ran into that weren't on my list. ????Two products I really loved: True Dates. Probably the best product at the show, tasted like gummy candies. But ate like a date. Pretty incredible. Look out for these. They are going to kill it. Jane R. Goldberg, MBA Little Zing Danish Mustard. This was a just a little brand up on the 3rd floor that was selling grandma's danish mustard but it was soooo good! Sweet. Spicy. Saucy. Me likes. #expo #cpg #trends #expo #expowest #networking

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  • YUM!!!

    查看Aaron Younessi的档案
    Aaron Younessi

    CPG Retail Strategy Leader | Fractional Sales | Natural F&B Expert

    ?? !!!PRODUCT REVIEW!!! ?? Have you heard of the Dubai chocolate bar? Well up to about a month ago either had I. I guess it shows my age and that I am not on TikTok because I asked my 16 yo daughter if she wanted to try a candy bar that was trending on tik tok she replied, "you mean the Dubai candy bar?" I connected with Kevin N. and his wife Brittany Nemandoust to discuss retail strategy for their brand CHOCBOX. It's not just a candy bar, its an experience! CHOCBOX made their debut with the Dubai chocolate bar launched in 2020, went viral in 2024 and is the number 1 food & beverage product on TikTok selling over 100,000 bars! They are so popular that they have created a cultural phenomena with many other companies hopping on the bandwagon with cheap, smaller knock offs. They even made the SPINS trend report. So how was it? DELICIOUS AND FUN. If you like to bake or cook or just like chocolate this is something you have to try. It does come with a price tag that might seem high, until you break down the cost and time it would take to collect all the ingredients individually, shipping and compare to other like items on the market the price is right. It also takes some prep and time to create it and cool the chocolate etc but CHOCBOX provides all you need including step by step directions to make the ultimate chocolate bar. And it is BIG. It's the perfect fun activity to do with you kids or on a date night that has a tasty reward when you are done. If you loved Willy Wonka (OG Gene Wilder is the best Wonka btw) when you were a kid, you will love CHOCBOX. ?? Amazing fun Wonka-esque packaging ?? Easy to follow step by step directions ?? Amazing finished product ?? Reusable mold ?? Fun flavor combinations and refill kits ?? A creative experience the whole family can enjoy ?? Woman owned and local to my market in Los Angeles If you are interested in trying the #1 TikTok product I highly reccomend you do. They were even nice enough to share some savings by providing a discount code at checkout. 15% off with code: AARON15 or the link below. https://lnkd.in/gZQx_qks #dubaichocolate #tiktok #womanowned #fun #productreview #networking #cpg

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  • Who's in?

    查看Aaron Younessi的档案
    Aaron Younessi

    CPG Retail Strategy Leader | Fractional Sales | Natural F&B Expert

    ?? looking for someone who wants a small side hustle sending emails, new item forms, filling out promo forms etc. ?? Some knowledge of UNFI and KeHE is a plus. ? Regional contacts or knowledge of independent retailers is a plus plus. ?? You can even be totally anonymous if you want. No comitment. Billed hourly or by project. A few hours a week with potential to grow Please share this if you know someone or repost for reach. #sidehustle #foundermode #moonlighting #startup #cpg

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  • The retailer no one talks about, WinCo Foods I rarely hear comments about WinCo on LinkedIn. Many a map is shared on here with what retailers are dominating certain regions across the country and I think there is a miss when it comes to WinCo. WinCo Foods was?founded in 1967 in Boise, Idaho.?The store was known for its low prices.?In 1985, employees purchased a majority interest in the company, and in 1999, the name was changed to WinCo Foods. I remember hearing the name came from the states they were located in, Washington Idaho Nevada California Oregon .... But as fun as that sounds it is not the case. WinCo is an abreviation for Winning Company. The name was chosen after an employee contest to differentiate the store from Walmart, which was moving into the same area. WinCo sells a variety of different products at a lower price than almost all if not all of their competitors ?in the conventional grocery category. I like to think of them as a Costco Wholesale without having to buy bulk. Pros: They have a wide variety of products from pantry staples, legacy brands, produce, meats, and many natural, organic, better for you options like WILDE CHIPS, Kinder's Premium Quality Seasonings & Sauces, @betterbooch, GT's Living Foods and Suja Life to name a few . Prices are great, Employee owned. Cons: Many of their healthier options are in and out plays, not the cleanest stores, meat options are on the value side. Not a lot of locations (at least in SoCal). Overall they are a great retailer and should be considered for your brand once you have proven success at the other conventional retialers, and a great option for in and out opportunities. What other retailers don't get enough attention? #winco #conventional #grocery #value #cpg

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  • Thank you for including me in your article Abdo Barrera Contreras! I hope that there are some nuggets in there for companies that are trying to navigate the journey of building strong authentic customer relationships.

    查看Abdo Barrera Contreras的档案
    Abdo Barrera Contreras

    Product Manager | Product Growth | SaaS B2B |

    From 20+ years in CPG to achieving a 35% increase in repeat purchases through community building. For the CPG community, Aaron Younessi offers valuable insights?on how CPG brands can build authentic customer relationships beyond social media. From his experience at Hella Cocktail Co. to founding Fr-Action Sales Management, Aaron shares practical strategies for creating meaningful customer connections in today's digital age. #CPG #CustomerEngagement #RetailStrategy

  • Follow Fr-Action Sales Management for more posts

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    Fr-Action Sales Management

    277 位关注者

    ?? Retailer Spotlight ?? I've been working with the team at Erewhon for about 7-8 years now. There is so much that can be said about them. The fact that they are now only 12 locations but are known across the country puts them at the top of a short list of regional retailers that are true innovators in their category and why they are a destination grocer. I always get a chuckle when colleagues come from other states for business and have to stop by for their famous $20 smoothies. I grew up in Arcadia, CA and worked in LA for years. Now I am in Temecula and LA might as well be another state. So for my son's last birthday we did a tour of LA, (Santa Monica, Venice Beach, Melrose, Rodeo, Hollywood, Universal) after all it is a destination that people from all over the world travel to, to visit. As we were planning our trip my then 15 yo daughter asked "can we go to Erewhon and get a smoothie?" ?? ?? What?! That is the power of Erewhon and their influence and reach. PS. They also have an amazing culture of elevated customer service AND vendor service. From store level support to leadership they are one of the best teams to work with in CPG. Vito Antoci, Izabella (Bella) Osuna, Annabel Bao PPS. My thoughts and prayers going out to all of the team that is suffering through the fires and destruction. ??

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  • ?? Retailer Spotlight ?? I've been working with the team at Erewhon for about 7-8 years now. There is so much that can be said about them. The fact that they are now only 12 locations but are known across the country puts them at the top of a short list of regional retailers that are true innovators in their category and why they are a destination grocer. I always get a chuckle when colleagues come from other states for business and have to stop by for their famous $20 smoothies. I grew up in Arcadia, CA and worked in LA for years. Now I am in Temecula and LA might as well be another state. So for my son's last birthday we did a tour of LA, (Santa Monica, Venice Beach, Melrose, Rodeo, Hollywood, Universal) after all it is a destination that people from all over the world travel to, to visit. As we were planning our trip my then 15 yo daughter asked "can we go to Erewhon and get a smoothie?" ?? ?? What?! That is the power of Erewhon and their influence and reach. PS. They also have an amazing culture of elevated customer service AND vendor service. From store level support to leadership they are one of the best teams to work with in CPG. Vito Antoci, Izabella (Bella) Osuna, Annabel Bao PPS. My thoughts and prayers going out to all of the team that is suffering through the fires and destruction. ??

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  • ???Top 5 CPG and Food Trends to Watch in 2025??? So... everyone has their predictions. Here are mine for the CPG space. From ingredients to sales and marketing tools to consumer trends and more. Let me know what you think. 1???Incorporating AI into sales and marketing AI is reshaping the game! From hyper-personalized consumer experiences to data-driven strategies, brands will leverage AI more and more, it’s a must-have tool to stay competitive. 2???Sustainability & Transparency The sustainability movement is stronger than ever. Consumers want to know where their products come from and how they’re made. Think recyclable packaging, plant-based ingredients, and ethical sourcing. Sustainable practices aren't just trendy—they’re necessary. 3???More-shrooms The demand for functional foods is skyrocketing. Ingredients like mushrooms, nootropics, and adaptogens are stealing the spotlight as people prioritize their physical and mental well-being. Healthy?and?functional? That’s the sweet spot. 4???The QR Code The future of product interaction is here! QR codes have been gaining traction for the past couple years and it is going to be more important than ever for brands to utilize QR codes to provide access to brand stores, saving, insider deals and more. 5???Nostalgia with a Modern Twist Comfort food is back, but with a 2025 spin. Retro favorites like pineapple casserole and vintage soda floats are making waves, blending timeless flavors with today’s culinary creativity. Nostalgia sells—and it tastes amazing too. In 2025, innovation, sustainability, and emotional connection will be key to thriving in the evolving CPG and food space. Let’s keep our eyes on the trends shaping the future! ?? If you didn't see your trend pick for 2025 post it below! #CPGTrends2025 #FoodInnovation #Sustainability #DigitalExperience #NostalgiaMeetsNow #FrActionSales

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