Foxtale

We’re so excited to be a part of the Myntra Rising Stars Beauty Summit! Hear more about this from Romita Mazumdar ?

Kolkata & Ranchi, did you notice us? Foxtale lit up the city with our stunning new hoardings and metro branding! ?? ? We’re excited to have shared our vibrant display that celebrates the spirit of radiant beauty and self-care. Thank you to everyone who stopped by to snap a pic with us and embraced the magic of Foxtale, offline! ? Join us in this celebration of beauty, and let Foxtale be your partner in glowing up this Diwali! ???

They say go big or go home, so we went bigger—with an office that can finally fit all our ambitions! ? Foxtale now has a new address! This office is so big that we keep getting lost, but hey, no one’s complaining! ???? Trust us, the welcome was grander than ever! From Dhol-Tashas to a delicious Onam lunch, the celebration was top-notch! ?? Ajay Gopalakrishnan Romita Mazumdar

Our September is off to a glowing start! We were honored with the ‘Beauty Startup Of The Year’ title at the Entrepreneur Awards 2024! Kudos to the entire team for turning this shared dream into a celebrated reality! ???? Romita Mazumdar Ajay Gopalakrishnan

U-N-S-T-O-P-P-A-B-L-E Too ambitious! Too loud! Too demure! Too bright! Too dull! Too desi! Too modern!? I sat in a room with a group of women who have helped build FoxTale - women who are pure power, grit, and resilience. I asked them what their close ones think of them. And this above is what came - again and again and again. When I had first said I will build a 100cr brand in 18 months - I was told I am too ambitious. When I said I will always have the back of the team that’s been with me from day 1 no matter what - I was told I am too emotional. When I said I want to have hard work at the front and center of FoxTale - I was told I am too rigorous. The word “too” is so loaded that rather than being an adverb it has become an adjective. An adjective to describe what the world doesn’t understand. So let me give you my take. What you see as too ambitious - is our power that we harness when we channelise our energy to one thing. Sometimes, it’s our businesses and at other times it’s our children’s future. What you see as too emotional - is our ability to nurture loyalty and the feeling of one. Sometimes, it’s a team and other times it’s the family that we all call ours. What you see as too rigorous - is our uncompromising nature to protect what we call ours. Sometimes, it’s our values and other times it’s the relationships we love. When I met Sainath Saraban, he asked me who are the women of FoxTale? I said, FoxTale is every woman who has taken that “too” with a smile, as she showed in actions what she is capable of. To unrestrainedly dream, to unabashedly love and to fiercely protect what she ends up calling hers. She is the unstoppable woman! Beauty for so long has been taught to us as our limiting factor. And its time we change that narrative! From the day we heard this song, it’s become our anthem. It’s the most apt description for who we are building for: 1. the one who cannot be stopped from dreaming and believing!? 2. ?The one who doesn’t need the external jazz for she thrives in her own glow that’s inside out!? 3. ?She will come, she will conquer and she will, in the process, also win hearts! For she is the modern Indian woman! She is here to win with compassion and so will she! So here is a brand film which is dedicated to all the women who have inspired us, guided us and the women who are going to write the future of a world where ambition and empathy will coexist! Here is to these UNSTOPPABLE WOMEN! And before I sign off, I will answer what I got asked most while filming - why is there no celebrity in this? And the answer is “if you truly understand the UNSTOPPABLE WOMAN, you will know she is our soul, our values and our inner strength. The unstoppable woman is limitless. In Gen-Z language - she is a vibe! How can I limit something so strong with a focus on just a face." Share it with the women who you think are unstopppable! And let’s all be each other’s enablers in this journey of how “too” we really are.

Unabashed, Unapologetic, Unstoppable - That’s the Foxtale woman ?? Introducing our newest campaign- #BeUnstoppable a celebration of women who work wonders! ?? Shop our Unstoppable Glow Trio here: https://foxtale.in/

When I say stories earn you customers, I mean this. Last week, I bought a skincare product. The packaging was simple. As I flipped it over, I found a short story about a customer. I felt connected, like this brand understood me. The Result ? I fell in love with the brand. Key Takeaway ? Stories can make your brand go a long way. Be it Jeff Bezos’s Amazon or Steve Jobs’s Apple, their stories make their brands real and relatable. If you’re a brand owner, don’t make it dull. ?? Tell stories. ?? Make it personalised. ?? Consider customer viewpoints. The right story doesn’t just sell. It builds love, loyalty and a lasting relationship with buyers. p.s. Share a brand story that’s stuck with you. #brandstorytelling #copywriting

Our #TalesInGoa saw its 2nd edition! Our Offline Team enjoyed their 3-day annual offsite in this coastal state. Over these 3 days, our team members got to know each other better by playing multiple games, celebrated their winning spirit at award ceremonies, and called it a night with an unhealthy amount of dancing! ??

We celebrated the launch of our Bodycare Range with the team. From feasting on Bodycare-themed treats to dancing our hearts out together, this party set the benchmark for all our future launch parties ??? Romita Mazumdar

NEW EP w/ Romita Mazumdar (Founder & CEO : Foxtale) releasing this FRIDAY!??