Fox & Crow Group

Next episode of #ListenClosely just dropped!!

"If you didn't document it, you didn't do it" That tagline was off of a ConnectWise #PSA poster way back in my #MSP days. We had em all over the office. #Documentation matters. It starts off with this concept of tracking metrics. And that's important. You do need to know time spent on accounts. But that ain't it. At some point I started writing down process & procedure. I was getting closer. Documented #process makes actions #repeatable and #transferrable. Helps with the hiring. That ain't it, either. Then I started seeing the team do it. Everything got documented. Tickets could be transferred. People would take time off, and it didn't matter. Systems were able to be supported. That.... was it. Documentation makes it possible for teams to function. And #sales teams are no different. If you don't document, down to the individual activity level, everything on deals.... You gonna lose em. In this scene from HBO's #TheWire -- We see a bunch of pages. They're right before a crime is committed. #nospoilers The issue? The wire just gives that there was a page. No context. Your notes? They might just give that there was a dial. No context. Disposition your calls. Track your blocks. Get descriptive. Yes, I'm talking to you, #BDRs. Because you might not always be on this set of leads. It might lift and shift. You might get put onto other projects. Leadership might get ansty about leadflow. Without good notes --- nobody, including you, can pick up and run with your campaign. So document that #sales #activity into your #CRM. https://lnkd.in/gh5eZnw3 gets you on our newsletter, where we share best practices on how to do that.

Owner-led sales for MSPs works until it doesn't. Unsuccessful attempts at hiring sales leaders can impact #pipeline, team #morale and #MSPgrowth. Failed #leadgeneration and #MSPmarketing engagements add to the frustration. What if there was a way to skip all that? No wasted budget. No failed hiring attempts. No investment in #outsourcing What if you followed a proven #process and it just worked? And what if those results allowed you to finally step out of the #mspsales box altogether and into the #MSPowner box? It's working for Robert Bruce at SkyTide Group, an 8-figure MSP that grew from the #merger of two #MSP businesses, creating a larger #mspsales requirement and the need to approach sales differently. Fox & Crow Group can help you build the #mspsalesprocess you need - from the beginning. Skip the errors, skip the stop-start pipeline failures. Hire in-house. Hire right. #Coach. #Train. Succeed. Let's get started! Read more testimonials and fill out a contact form or book a meeting with us here: https://lnkd.in/ggyBFpwp

Next episode of "Listen Closely" just dropped! Let us know what YOU think about opportunity!

A #merger or #acquisition of two like-sized #MSP business gave Robert Bruce and Brian O'Shaughnessy the revenue of an #8figureMSP overnight. It didn't just double the size of their MSP, it doubled their #MSPsales growth targets. They now had to feed a much bigger beast. Previously both companies relied on inconsistent #referrals for growth. They tried other #mspmarketing and MSP sales partners, but there was no #ROI on their sales or marketing spends. Skytide decided to approach sales differently. They put #salesstrategy before #salestactics, and turned to Ian Richardson from Fox & Crow Group to help them build a strategy-first #MSPsalesprocess inhouse. The engagement continues to provide value, and has expanded with the growth of the MSP. Fox & Crow provides assistance with #recruiting, #hiring, #training and #coaching the #mspsalesteam. Need more examples? Talk to Mike Anderson, Scott Cooley, MLS, Doug Miller, Allan Jocson, Brian Ellis, or any other Fox & Crow client about how they're building powerful in-house sales teams that are generating more #mspleads and #mspdeals a whole lot faster... with actual ROI. Learn how we combine sales strategy, systems, #documentation, and #process in the Membrain.com #CRMforMSPs. It supports successful #organicgrowth after completed #mergersandacquisitions and it will work for your growing MSP, too: https://lnkd.in/gYxPQkxg

When's the last time you looked at your competition? I'm the first person in a room who will say "Man, stand out." Don't be a follower. Lead. Differentiation is key for #MSPs B U T When's the last time you looked at your competitors? Really looked. What are they doing? What's the GTM play they're taking? How are they packaging? Marketing? Selling? What's the weak point in their play? How can you target it? I'm not advocating for being malicious, but you can absolutely take a competitor to their knees if you find out an exploitable tactic. That can lead to your own explosive growth in a sector. Be careful however: The same tactic can be used against yourself. In this week's episode of "Listen Closely" -- we explore the concept of Competitive Analysis. See how HBO's writers had Omar Little analyze weakness in Baltimore's drug trade, and plan on how to exploit it. = By the by, #FaCInstinct launches in Q3 of this year, and will help #MSPSalesProcess subscribers automate the process of competitive monitoring and analysis. If you're curious, updates go our in our Newsletter: https://lnkd.in/gh5eZnw3

And so it begins #asciiedge

Your #MSP needs a #CRM to manage your #leadgeneration. But if your #data is dirty, you're throwing at least 30 percent of your #mspmarketing budget in the trash. Learn more: https://lnkd.in/eR8jNEHe

Episode 2 just dropped! Let us know your thoughts on #competitiveidentification for #MSP #ListenClosely

We're excited to have clients using the #MSPSalesProcess independently of our #consulting engagements now. It's a big step forward for making #MSPsales excellence affordable and attainable for #MSP owners of all sizes and budgets. You can #DIY it - no #leadgeneration agency or #MSPcoach necessary. BrightWorks IT used our managed onboarding service to transition to the Fox and Crow #process platform built on Membrain.com, and last week their in-house #SDR scheduled two qualified #FTA #salesmeetings Read the full case study and watch the video from the leadership team here: https://lnkd.in/g6vjzfRf