FOX Advertising

This week at Attain's Outcome Summit,?Kym Frank, Senior Vice President of Research and Data Ad Sales at?Fox Corporation, sat down with?Jonah Goodhart, co-founder at?Mobian, and?Scott Sutton, Director of Media at?CKE Restaurants, Inc. to explore a pressing topic in the advertising industry: how companies measure success across channels while keeping privacy and personalization at the forefront of their strategy. ? In their panel, "The Measurement Matrix," attendees gained valuable insights into how leading organizations navigate the complexities of cross-screen measurement and how adopting innovative technologies like artificial intelligence can enhance ROI and outcomes measurement for brands.

NASCAR, INDYCAR, and MotoGP on FOX kicked off the racing season with a bang! ? ?? NASCAR on FOX had a thrilling start, with William Byron earning back-to-back Daytona 500 victories and COTA posting 4.1M viewers. Both became the most-watched sports events of their respective weekends.? ? ??? The 2025 NTT INDYCAR SERIES debuted on FOX with the Firestone Grand Prix of St. Petersburg, scoring a 14-year high with an average of 1.4M viewers. This record-setting opener marked an impressive start to the season, drawing 45% more viewers than last year's race at St. Petersburg and ranking as the most-watched non-Indianapolis 500 race on any network since the 2011 race. ? ??? Keeping the momentum going on FOX, MotoGP, the premier two-wheel racing series in the world, debuted on FS1, kicking off its season in Thailand. ? Read more about the announcement (https://lnkd.in/e6k459Uu) and swipe to see upcoming events on FOX??? ? What are you most excited about in the month ahead?

With record-breaking viewership across FOX's networks and Streaming service Tubi, the momentum to drive success for advertisers is at an all-time high. President of Advertising Sales, Marketing and Brand Partnerships Jeff Collins welcomed two more new executives to the FOX Ad Sales organization, including Stephano Kim, Chief Strategy and Operations Officer, and Julie Triolo, SVP of Product Marketing, the latest executives who will ‘turbocharge’ the team’s growth and allow FOX advertisers even more advanced and innovative ways to tap into its world-class IP ahead of the upcoming upfront season. ??Read AdWeek's article to learn more: https://lnkd.in/eXb8xzU5

???Get ready to feel the adrenaline rush! Drivers are revving up their engines for the world's fastest racing events, and you won't want to miss a second of the action on FOX! On Sunday, March 2, FOX will broadcast its inaugural season of NTT IndyCar Series coverage, kicking off with the exciting Firestone Grand Prix of St. Petersburg at noon ET. Veteran play-by-play analyst Will Buxton will call the race alongside former IndyCar series stars James Hinchcliffe and Townsend Bell, bringing fans every heart-pounding moment from the track! ??Click to see the full schedule of NTT IndyCar races this season on FOX: https://lnkd.in/erpjVh6t.

We are thrilled to share that Stephano Kim has joined Fox Corporation as Chief Strategy and Operations Officer of Advertising Sales reporting to Jeff Collins, President, Advertising Sales, Marketing and Brand Partnerships. ? Serving as key strategist for FOX Ad Sales, Kim will work closely with Collins and the broader ad sales organization to evolve FOX’s go-to-market strategy. This includes building out new ad technology capabilities and consumer ad experiences resulting in unique opportunities for advertisers to connect their brands to FOX’s world-class content. ? Click the here to learn more about Kim’s new role at FOX: https://lnkd.in/eDVVjJc2

??Drivers, start your engines!?NASCAR on FOX is hitting the road to Daytona Beach, FL, with all gas and no brakes for the 67th Daytona 500! From the booth to the pit road, a crew of veteran anchors, expert analysts, and NASCAR champions – including Jamie Little, Mike Joy, Clint Bowyer, and former Daytona 500 champion Kevin Harvick– are bringing fans closer to the speed, excitement, and adrenaline of The Great American Race! The green flag drops on February 16, at 1:30 PM ET on FOX – the number one NASCAR network and the ultimate destination for fans for the biggest races of the year. Check out the full list of events leading up to the Daytona 500 here: https://lnkd.in/dVQYKXP6

?? A new champ emerges! Super Bowl LIX on FOX drew a record-shattering 127.7 million viewers, making it the most-watched Super Bowl ever! ?? A massive audience tuned in across FOX, Tubi, FOX Deportes, Telemundo, and NFL properties to watch Jalen Hurts and the Eagles defeat Patrick Mahomes and the Chiefs. Thanks to all the fans and brands who took part in making Super Bowl LIX the biggest cultural event of the year!

And the category is... Premium content the entire family can enjoy this Sunday, February 9, on FOX! Immediately following the?SUPER BOWL on FOX, Rob Lowe is firing up the randomizer to kick off the third season of "The Floor,"?where?contestants?will face off in a trivia battle for the life-changing $250,000 grand prize!?? The fan-favorite game show airs Wednesdays at 9:00 PM ET on FOX. Connect with us to find out how to align your brands with FOX's premium lineup of programming the entire family can enjoy: https://lnkd.in/ecEzFs_B

What makes the BIG GAME so big?? ? The FANS!? ? Don't miss "The Future of Sports Fandom" and "Being Memorable in the Moments that Matter" at the Sports Marketing Upfronts presented by?Brand Innovators?in New Orleans this week!? ? Thursday, February 6 ???"The Future of Sports Fandom" - 4:00 PM ET Jeff Collins, President of Advertising Sales, Marketing, and Brand Partnerships,?Michael Mulvihill, President of Insights and Analytics at?FOX Sports,?Fox Entertainment, and?Tubi,?Robert Gottlieb, President of Marketing at FOX Sports, and?Melody Hildebrandt, Chief Technical Officer, share why connecting with fans through premium live sports is more important than ever in a discussion moderated by?Jen Hale, Sports Journalist and Host for the NFL, NBA, and FOX Sports. ? ???"Being Memorable in the Moments that Matter"/Fireside Chat - 4:30 PM ET? Mark Evans, Executive Vice President of FOX Sports Ad Sales, and?Carl Loredo, President of Pizza Hut U.S. sit down to discuss why the connection to fandoms and communities who love sports matters to brands and how brands can stand out in the Super Bowl! ? Learn more about the Sports Marketing Upfronts here:?https://lnkd.in/emarf_Ja

Get ready for Super Bowl LIX with Tubi! ? Tubi?and?Shopsense AI?teamed up to create The Tubi Red Carpet Shop – a new shoppable experience designed to help fans get all their game day essentials. From party supplies and snacks to team apparel and fan gear, this curated collection, inspired by the Tubi Red Carpet at Super Bowl LIX, has everything fans need to party like a pro this weekend! ?? Learn more about how Tubi's digital storefronts will connect brands with fans for big events like Super Bowl LIX and across Tubi's collection of movies, TV shows, and Originals:?https://lnkd.in/gAUiVkBp