Foveate

?? This week on #FlowersFriday // where we can all take a step back from business and just appreciate some damn good art and creativity and give creatives their flowers. Today’s creative is South Korean artist, Lee Ufan. I got to see a solo show of his in Seoul many moons ago. The work is so serene and methodological, you can really see the traces of his process when you view the artworks in real life. I also love how he critiques European phenomenology and has always resisted using western signifiers or symbols in his artworks. #art #publicart #architecture #aec #experientialdesign #previz #previs #previsualizastion #AECTech #immersive #wowmoment #desigsthatwow

??♂? Had a chance to pop into the Arc'teryx Equipment store in SoHo, which has some really cool retail design details. They do a great job of integrating the original Corinthian columns that SoHo is known for into the space and almost making them feel like tree trunks. The mostly white space really lets the colors of the apparel pop. They also have a really cool section of two curved panoramic LED walls showing some extreme outdoor content. I’ll post some more pictures that highlight the detailing that brings in both nature and nature inspired architecture into the space that signals outdoorsiness without being camp. #experientialdesign #retaildesign #architecture #interiordesign

A hands-on look at Hektar, Xfigura, and Foveate in action ??Discover a smarter way to design, visualize, and present. In this live webinar, we’ll walk you through a streamlined architectural workflow—from early-stage concept generation to AI-enhanced renders and web-based presentations—that combines three cutting-edge tools: @Hektar – Powerful generative design software that helps you quickly explore and optimise architectural forms. @xFigura – AI rendering that turns your models into stunning, client-ready visuals in seconds. @Foveate – A web-based 3D presentation platform that makes sharing, navigating, and showcasing your work seamless. You'll see how these tools connect in a real-world workflow, enabling faster iterations, better client engagement, and more creative freedom. What you’ll learn: ? How to move from massing to rendering to presentation—in one integrated workflow ? The role of AI and generative design in early-stage decision-making ? How modern tools are redefining client communication and project buy-in Whether you're an architect, designer, or BIM manager, this session will leave you inspired—and equipped—to discover practical tools for today’s projects. ?? Date: 31st March 2025 ?? Time: 6pm GMT ??? Free to attend – register now to save your spot! Going out on Linkedin Live, YouTube Live and Instagram Live! Just join on your favourite platform or register on EventBrite. Link below: https://lnkd.in/eenUhvpA #aec #construction #generativedesign #architects #architecture #computationaldesign #bim #bimmanager #feasibilitystudy #earlystagedesign #addd @leo pickford @arvinder singh

?? GENTLE MONSTER does it again! The kings of #experiential design are back with a brand new installation at their store in SoHo here in NYC. I guarantee you’ve never seen an eyewear brand like this. Their strategy from Day 1 has been complete faith in their creative team to build the most eye-popping, visually interesting, travel worthy retail experiences with an avante-garde edge that no one can resist. The once tiny brand out of South Korea had to compete with behemoth Luxxotica and get shoppers to travel to their first store/pop-up in a Seoul. Their idea to attract people to come out to this then distant neighborhood? An old wooden ship jammed into a building that shoppers would have to enter through in order to view the products, with each floor being a different theme or world for them to get lost in. This ingrained in their DNA a spirit for bold creativity no matter what location they’re in. Something I love about Gentle Monster too is how little their logo has to do with their branding. You can easily tell from the store design, eyewear design, and even styling of a model if they’re wearing Gentle Monster or not. This is also a huge part of their success. They curate vibe, a mood, an identity, an impression, and that translates into a cult following. Everyone who likes the brand is a super fan, a natural brand ambassador. As brands like Nike learn from their performance marketing mishaps and AI takes over the digital sphere I predict Experiential is going to become even more dominant and important for businesses to curate tastefully. Everyone prefers a rich experience, no matter their niche or interest. If you like posts like this I cover all things Experiential across Art, Architecture, Immersive, and Fashion. Follow for more creativity in your feed. ?

Had the pleasure of finding myself in the Sigma Corporation of America Pop-up in Nolita where I got to check out the new Sigma BF camera. Jorge Antonio Jimenez came over from Burbank and was kind enough to tell me the story of Sigma and this camera, milled from a single block of aluminum with a UI and physical design that makes shooting less of a technical exercise and more of a second nature. He also told me that Gilbert Displays designed this experience. I think they did a great job incorporating some Japanese zen garden type motifs with some interesting installations that show the camera reconstructed in various states, and a large LED wall that catches your eye from the street. A very tasteful pop-up that doesn’t need to hit you over the head with a logo but quietly seduces you in. The circlular table does a good job of suggesting the body to wrap around it and explore all the different products, and before you know it you’re in the back looking at the art by different photographers and checking out their zine. Well done! #experientialdesign #designsthatwow #popup #architecture #experiential

?? This week on #FlowersFriday // where we can all take a step back from business and just appreciate some damn good art and creativity and give creatives their flowers. Today’s creative is Arthur Erickson, an incredibly influential Canadian architect who you might not have heard of.? Erickson’s work was known for its responsiveness to the natural landscape around it. His work was primarily wooden and concrete forms that were integrated into their locations, especially the climate. Decades later, his projects have only grown more interesting as one observes their ongoing dialog with time. Heavily inspired by coastal First Nations architecture, Asian temples, and the North American log cabin, he was able to create a style his own by fusing these disparate ideas together. Light, greenery, and water?were always beautifully woven into his designs, bringing the nature indoors. Philip Johnson once said about him, "Arthur Erickson is by far the greatest architect in Canada, and he may be the greatest on this continent." Enjoy! #art #publicart #architecture #aec #experientialdesign #previz #previs #previsualizastion #AECTech #immersive #wowmoment #desigsthatwow

?? The best trade show booth design at NY Build this year goes to Hush Acoustics! They put their money where their mouth is and built their pavilion out of their acoustic dampening foam blocks. Walking into their sonically soothing space was a palpable experience, taking you away from the 10,000 other attendees in the space. You could instantly notice how much quieter it got as you stepped onto their treated floor. This is how you do #experiential design. It’s about creating MEMORABLE moments, not advertising your logo to everyone. We’re finding a lot of customers using Foveate to previz trade show designs specifically, so I’ve made a simple interactive walkthrough of the Javits Center, link below ??