Four Leaf Marketing & Consulting

?? PSA: 3 Myths About Sales – BUSTED ?? Sales is often misunderstood, and these misconceptions can hold businesses and sales teams back from reaching their full potential. Let’s set the record straight on three common myths: ?? Myth #1: Sales is all about closing deals fast. ?? Reality: Building genuine relationships and understanding your client’s needs are essential for long-term success. Rushing to close deals often sacrifices trust and sustainability. ?? Myth #2: Only extroverts make good salespeople. ?? Reality: Introverts can thrive in sales by leveraging active listening and thoughtful communication. Sales isn’t about talking the most—it’s about creating authentic connections. ?? Myth #3: Lowering prices is the best way to win clients. ?? Reality: Clients value the true value of your offering, not just cost savings. Focus on showing how your product or service solves problems, creates opportunities, or adds unique benefits. Value-driven selling leads to loyalty and long-term growth. At Four Leaf, we believe in empowering sales teams to focus on relationships, authenticity, and value over outdated sales myths. ?? ?? Which of these myths surprised you the most? Share your thoughts in the comments!

?? Boost Your Sports Sales Team's Efficiency with the Right Technology! ?? In the competitive world of B2B sports sales, leveraging technology is no longer optional—it's essential. This week, Andre highlights how sports teams can overcome inefficiencies, adopt innovative tools, and stay ahead in the game. Key insights include: ? Optimizing your CRM to act as the "single source of truth." ? Automating manual tasks to free up your sales team for high-value activities. ? Using platforms like LinkedIn Sales Navigator to personalize outreach. ? Streamlining lead distribution for faster conversions. Technology can amplify what’s already working and turn challenges into opportunities. Ready to transform your team's approach? Check out Andre's latest video for actionable strategies that deliver real results. https://lnkd.in/egPW8ZWa

?? Overwhelmed by social media? Let's simplify it. It's easy to feel stretched too thin when it comes to social media, especially when there are so many platforms and strategies. The good news? You don’t need to do it all! Instead, a focused effort and efficient approach can help you show up consistently while saving you time and maximizing results. Quick 3 tips we give: ????Focus on one platform - master the place where your audience is most active & likely to convert. ????Repurpose high-performing content - use your data & make the most of what already is working for you! ????Batch-create to save time - knock out a week’s worth of posts in one sitting so you don’t feel the anxiety of what to post a day at a time. Save this post for future reference!

?? In B2B sports sales accurate data and unified forecasting are game-changers for driving strategic growth. This week, Andre covers how consistent data across departments can transform decision-making and keep everyone aligned on key goals. ?? Key Takeaways: - Unified data reporting aligns teams and prevents conflicting agendas. - Improved CRM use enables real-time insights across sales, marketing, and finance. - Proactive strategy through forecasting creates sustainable revenue growth and smoother operations. https://lnkd.in/e-z_NcGK

? This week I had a great time being back at the ballpark with the Boston Red Sox. Prior to training, Brittany and I checked out the city and did all the "touristy" things including a tour of historic Fenway Park. Having a sense of the market for a few days definitely helped jumping into training. The timing of the year was perfect for their Group Sales and Suites Teams as they are diving into renewal season and building their pipeline for 2025. A lot of great feedback from the team members, many that are first being introduced to B2B Training. Here are three actionable takeaways they had that I think are applicable to anyone new to B2B sports sales. 1?? Meet with all of your B2B accounts to learn their business goals for 2025. If you are new to managing an account this is a perfect opportunity to establish yourself as a business consultant. If this is an account you've been managing and it's always been about tickets, here's a chance to reset that relationship dynamic. Also, this helps you avoid renewing the same thing they've done every year and curate an experience that makes the most sense for them. 2?? Target the right person based on the size of the company. If it's a small business you'll likely target the President/Owner. For a mid-size you may go to C-Level and Department Leaders. For large enterprise there are so many people you can target. There is no one decision maker. Each department leader has budget authority and can influence decisions in the business. 3?? Multi-thread. For many their contact person was an executive assistant that planned the event. Though that may be one of your main contacts you want to have a relationship with those of influence that set the business goals for the company. Also, it's great to have multiple contacts within an organization if anyone ever leaves. Ask for introductions or use your current relationship as a reason for reaching to another executive in the organization. There is much more we talked through and they are in a great spot to grow and expand their current base and drive opportunities for new business. Thank you again to Carl Grider for thinking of us to come in and work with the team. I learned a ton and looking forward to continuing to watch the team grow. #b2b #sports #sales #training

Wondering why you aren't seeing ROI from your social media efforts? If you're not posting enough then your audience won't know who you are or what you're selling. It's not just about the number of posts, it's about posting with a purpose. - Top of funnel: These posts are to introduce your brand build curiosity; your audience needs to be lured in by engaging content that educates and entertains them - Middle of the funnel: Time to diver deeper! These posts focus on providing value, answering common questions, and showing how your business can solve their specific problem. - Bottom of the funnel: Here's where you encourage followers to take the next step and purchase! But to get a potential customer to take action, they need to go through this funnel multiple times. So posting only 3x a week is not only delaying them from converting, they potentially will forget all about you. Direct message us to learn more.

?? Does your team have a B2B Sales Playbook? Here’s why it matters and how it can be a game-changer for sports teams and beyond. In this week's video, Andre discusses a key challenge in B2B sports sales: leaders are often stretched too thin, jumping from meeting to meeting without time to execute or provide focused guidance. One solution? A B2B sales playbook. Just like coaches rely on playbooks for game strategies, sales teams need playbooks for revenue-driving processes. An effective playbook gives structure to the sales process, setting clear expectations and enabling quicker onboarding, consistency, and alignment across the team. Highlights: ?? The importance of documentation – Capture your team’s best practices. ?? Standardized processes – From prospecting to follow-up, each step outlined. ?? Faster onboarding – New hires have a roadmap to ramp up quickly. ?? Leader efficiency – Spend less time answering repetitive questions and more time leading. https://lnkd.in/eDiXSw7j

?? "It's not one-size-fits-all!" When we say we tailor our training to each sales team, we mean it. ?? Thank you to our client Matt Mango and the Tennessee Titans for sharing the impact of our sales training and how the customized approach was exactly what his sales team needed. It wasn't just an introduction to sales, but a program designed with their specific B2B goals in mind.

?? We're thrilled to announce our new client partnership with CoroMed. CoroMed is a leader in AED distribution and we're eager to tap into a new industry! As they continue to scale and be an industry leader we'll assist in their growth and business development efforts. They have an amazing team of leaders and we're excited to work alongside and learn from some of the best in the business.

?? Elevating B2B Sports Sales: Key Insights for Success ?? In B2B sports sales, many teams have mastered the fan connection, but connecting with business clients can be a different game. In our latest video, Andre dives into what’s holding sales teams back—and shares ways to bridge the gap to boost real results. Here’s what Andre covers: ?? Shifting focus from consumer to business sales ?? Addressing turnover and building a steady skill foundation ?? B2B training techniques that really work ?? Staying focused on ROI-driven goals for lasting impact If you’re aiming to develop a team that can bring in higher-value business clients and drive long-term revenue, this video has valuable takeaways you won’t want to miss. https://lnkd.in/ekwNH7hR