Four Leaf Marketing & Consulting

What exactly do you do? Honestly…it’s probably the question we get asked the most. Simply put — we help businesses build a sales process and/or marketing strategy designed to grow your business. Whether that’s creating content that gets you noticed, running paid ads that generate leads, or coaching your sales team to close more deals — our goal is simple: help you get more clients. Here’s how we help: ? Digital Marketing Services — Build your brand, drive engagement, and generate leads. ? Content Creation ? Social Media Management ? Paid Ads ? Website Design ? Consulting Services — Strengthen your team, your strategy, and your sales. ? Sales Development ? Leadership Coaching ? Fractional Sales Leadership ? Strategic Leadership & Coaching Whether you need help showing up online or building a stronger sales team, our agency is ready to support your growth. Let’s chat about what’s right for your business — send us a message! #digitalmarketing #salesconsulting #marketingstrategy #leadershipdevelopment

??? ??? You're as sports seller and you just had a great discovery meeting with a big B2B prospect...now what? ???? If the deal has six-figure potential we cannot apply a B2C approach. Many times we send over a seating map, price sheet (maybe pictures from the seats) and cross our fingers???? In the carousel slides, I break down: ? What your proposal should include (hint: it’s not just pricing) ? How to use video and clear next steps to keep momentum ? Why exec involvement and pilot programs can save deals ? Tools & tactics that help sellers close smarter—not harder ?? If you want to close bigger deals, your post-meeting strategy is just as important as your pitch. ?? Check out the slides below and DM me if you want help building a better B2B closing process. #b2b #sports #sales #closing #nextsteps

??? ??? ?? Stop chasing call numbers in B2B sports sales. Let me preface: I’m not saying phone calls aren’t important. Data shows that reps who make cold calls are ??.???? ???????? ???????????? ???? ?????? ?????????? ?????????? ??????????. But when you’re developing B2B sellers who are expected to close $100K+ deals, call volume can’t be the leading metric. Here are three metrics I'd focus on when coaching B2B salespeople: ??. ?????? ?????????????????????????? ?????????????? Are your reps consistently generating qualified B2B leads? This is your early signal that pipeline is growing. ??. ???????????????? ???????????????? ????. ?????????? Do they have enough in the funnel to hit their number? For high-value deals, you’re looking for 3–5X coverage at a minimum. ??. ?????????? ?????????? ???????????? Do you know how long it actually takes to close a $100K deal on your team? Tracking this helps you spot stalled deals and better coach. If your salespeople aren’t hitting these three metrics, then work your way down to activity: ?? Meetings set ?? Meetings held ?? And yes, call volume I used activity as a coaching tool not the primary scoreboard because it doesn't always directly correlate with revenue success. From experience, I know nothing is worse than feeling like you’re in trouble for not hitting a call number. Early in my career, I used to hope people wouldn’t answer the phone just so I could hit 100 dials for the day. ???? ?? Sales leaders what metrics are you focusing on with your B2B team right now? Share in the comments below. ?? #b2b #sports #sales #KPIs

?? Most sales teams drop the ball after the meeting. They send a proposal. Wait for a reply. Hope it closes. ?? That doesn’t work when you’re trying to close $100K+ B2B deals. In Part 2 of our video on Closing New Sales, Andre covers: ? What a real proposal should include (hint: not just seating charts) ? Why a short video follow-up can win deals ? How to engage the full buying committee—not just one contact ? When to bring in leadership or test a pilot ? Tools like ChatGPT, Sales Navigator, and call intelligence software to close smarter ?? If your team is selling high-dollar deals, they need a structured post-meeting process—not just hope. https://lnkd.in/euvGvunK #B2BSales #SportsSales #PremiumSales #SalesStrategy #GTM #RevenueGrowth #ConsultativeSelling #ClosingDeals

??? ??? Is LinkedIn Sales Navigator worth the investment in sports sales? It's a question I get all the time. For me the answer was yes...I made the investment before our company ended up paying for it. However there are many ways you can use the free version of LinkedIn to support your B2B sales efforts. In this screen recording (?? ???????? ???????? ???????? ?????????? ???? ????) I show on both the free version of LinkedIn and Sales Nav a simple strategy to: ? Break into a target account ? Leverage your 1st-degree connections for a warm intro For this example I am looking for people I'm already connected with who used to work at a company I want to break into. ?????????? ?????????????????? ?????????????? ???? ?????????? ?????? ???????????? ???????? ???????? ???????????????? I'm hoping they can make a warm intro. What are some creative ways you're using LinkedIn to get introduced to your prospects? Share in the comments below ?? PS - Share this tip with your sales team to start booking more B2B meetings this week! #b2b #SportsSales #linkedin #salesnavigator

Hiring external consultants doesn't mean things are going bad. Until I was a VP of Sales that was my thought process. What I learned is the best teams and companies see this as an investment not an expense. There's a reason LeBron "invests" $1M+ per year on his body and performance. If you're considering bringing in external support for your sports sales team, here are 3 questions you should ask: ??. ???????? ???????? ?????????? ?? ??????????-???????? ?????????? ???? ???????? ???? ?????????? ?????? ?????? ????????-????????? You don't want a quick fix that fades in a few weeks. Ask if the engagement will create lasting impact and help the team get better after the consultant is gone. ??. ???????? ???????? ?????????????? ???????????????????? ?????? ???????????? Selling in sports is unique. The right partner understand the structure of a sports org, selling B2C vs. B2B and the realities of working with tight timelines and lean teams. ??. ???????? ?????? ?????????????? ?????? ???????? ???????????????? ?????? ????????'?? ?????????? ?????????????? Even great strategies fail if they aren't adopted. Ask what coaching, reinforcement and follow-up support will be in place to help your team. When done right bringing in outside help gives you: ? A fresh perspective ? Specialized expertise ? Faster results For leaders what are other benefits you've seen of bringing in external consultants? Share in the comments below ?? #SportsSales #consulting #development

Paid vs. Organic Marketing? You Need Both. Organic builds your brand. Paid amplifies it. The best marketing strategies leverage both to maximize reach and engagement. ?? Organic content → Boosts awareness, nurtures your audience, and builds trust. ?? Paid content → Expands reach, retargets engaged followers, and accelerates conversions. It takes an average of 7+ touchpoints before someone buys—using both strategies shortens that timeline and drives better results. ?? Need help with your paid & organic strategy? DM us to chat! #MarketingStrategy #DigitalMarketing #PaidMedia #OrganicGrowth #BrandAwareness

??? ??? Many sports sellers struggle to close large six-figure deals. Because we are heavy B2C in sports we see more volume at a lower average ticket price. By closing 1-2 large deals per year most sellers would easily exceed their revenue goal. ?? Big deals happen when you slow down, ask the right questions and position your premium inventory as a business investment—not an expense. ?? In the slides, I break down: ? The biggest mistakes teams make when selling six-figure deals ? How top sales teams control the sales process ? Why you should talk about tickets LAST ?? If you want to start closing bigger deals, check out the slides below. ?? DM me if you want to talk strategy!

?? Closing a $100K+ deal in sports isn’t about selling tickets. The best sales teams know that high-dollar deals don’t happen because of: ? VIP perks ? A great seating location ? “Once-in-a-lifetime” fan experiences ?? Big deals close when you focus on solving real business problems. In our latest video, Andre covers: ? Why sports teams struggle to close large B2B deals ? How to position suites & premium seating as a business growth tool ? What top sales teams do differently to win high-value deals ?? If you’re selling high-ticket B2B deals, you need a repeatable process that moves deals forward and justifies ROI. https://lnkd.in/eYRqZwBN ?? What’s the biggest challenge your team faces when closing B2B deals? Drop a comment below! #SportsSales #B2BSales #SalesLeadership #PremiumSales #RevenueGrowth #BusinessStrategy

?? I’m beyond excited to share something new I’ve been working on for Sports Sales Teams! (?? Share this with your sales leaders!) Recently, I partnered with Jake Dunlap and his team at Skaled Consulting to bring a fresh, modern approach to sports sales consulting...with a heavy focus on B2B and modern sales best practices. Over the past few months we’ve met with a number of sports sales leaders across the industry to understand their biggest pain points. Our program will address these three common challenges that kept coming up: ??. ???????? ???? ?????????? ???????????????????? ??????????????????????. Most sales leaders were top reps who got promoted, but never received formal leadership training. They’re expected to coach, drive revenue and hit aggressive targets...without ever learning how to build, develop and scale a high-performing team. ??. ???????? ?????????????? ?????????? ?????? ?????????? ?????????????? ???? ??????. Most teams still take a B2C approach...selling the fan experience instead of business outcomes. If your reps aren’t targeting the right buyers, using the right relevant messaging that cuts through the noise or executing a modern outbound strategy, they’ll struggle to close high 5- and 6-figure B2B deals. ??. ???????????????? ?????????????? ??????????????????????????. One-and-done training doesn’t work. If your team isn’t reinforcing modern sales strategies every month, they’ll revert to old habits. The best teams invest in ongoing leadership development, deal coaching and pipeline-building strategies that drive long-term success. With Jake’s vast B2B expertise (working with 1,000+ companies inside and outside of sports) and my 17+ years of industry experience (and former VP of Ticket Sales & Service), we’re bringing a modern, differentiated approach to help sports sales teams scale revenue. ? Stay tuned for more updates. ?? What’s the biggest B2B challenge your sales team is facing? Direct message me to learn more about our program. #B2BSales #SportsSales #ModernSelling