2025 marks the 20th anniversary of Four Loko! From the caffeinated can days of 2005, to our reinvention in 2010, and now, new innovation and more unforgettable experiences in 2025 – we covered it all with Modern Retail! Our Co-founder and CEO, JAISEN FREEMAN and our Global Chief Marketing Officer, Samantha Catalina spoke with Gabriela Barkho about our inception, our formula rebranding in 2010, our exciting partnerships, and our recent innovation and retail expansion. #phusionprojects #fourloko #alcohol
According to Four Loko, its marketing strategy, along with the new flavor releases, is helping fuel the category’s resurgence. With the launch of its newest flavor in February called Camo — a sour citrus flavor that’s an homage to Four Loko’s camo print branding — the brand says it is seeing 20% international sales growth year-over-year. Data from July 204 by NielsenIQ tracking sales over 52 weeks shows that Four Loko was the top-selling new single-serve FMB in the U.S. In 2025, Four Loko plans to build out its product line and invest heavily in digital advertising to reach the sought-after Gen Z cohort.