Foundry

?? In this week’s Rapid-Fire edition of the #OTRPodcast, we’re diving into a fun and unexpected side of Asher Mathew, co-founder & CEO of Partnership Leaders. Host Rick Currier asked Asher about everything from his favorite car to his go-to sweet treat, but it’s Asher’s answer to the final question that really stands out. When asked what he’s currently blasting in his car, listeners will be surprised to hear that he’s all about DJs and remixes—definitely not what you’d expect from a guy in his leadership role! Catch Asher’s quick-fire responses and find out more about the music that gets him to “let his hair down.” Then, check out the full episode for more insights on his journey, the agency world, and how he’s navigating leadership in today’s fast-paced landscape. ?? ?? Watch the Rapid-Fire clip below and listen to the full episode here: https://ow.ly/n9MG50ViO8m #Leadership #Innovation #AgencyGrowth #RapidFire #OTRPodcast #B2BMarketing #AgencyLife #Entrepreneurship #B2B

?? Don’t Miss Must-Watch GRC Insights! Watch on-demand through March 20! The GRC Virtual Summit may be over, but the insights are still available on-demand through tomorrow, March 20. Discover how AI-driven compliance strategies, evolving cyber threats, and risk management best practices are shaping the future—and what it means for marketing leaders navigating data security, privacy regulations, and brand trust. Stay ahead of the conversation and ensure your marketing strategies align with the latest governance, risk, and compliance trends. ?? Start watching today: https://ow.ly/1WQE50VkjfG ??Need to register? Sign up here: https://ow.ly/mBTb50VkjfI #CSOGRC #compliance #CSO #AI #Foundry #CSOOnline #OnDemand

Innovate. Scale. Lead. ?? The future of IT is being built at CIO 100 Symposium & Awards 2025! This year, we're bringing together the most forward-thinking leaders to explore cutting-edge strategies in AI, cybersecurity, cloud optimization, and more. Be part of the conversation that shapes tomorrow’s tech landscape. ?? August 11-13, 2025 | Fairmont Scottsdale Princess, AZ ?? Secure your spot now: https://ow.ly/POU150ViOaW #CIO100 #Innovation #ITLeadership #Technology #B2B #B2BMarketing

Is AI finally delivering real business impact—or is the hype still outpacing reality? Marketers need to understand how AI adoption is evolving to create content that resonates with IT buyers. Foundry’s 2025 AI Priorities Study breaks down how organizations are shifting budgets, tackling AI governance, and ensuring real ROI from their investments. ?? What’s inside? ?? AI adoption trends shaping enterprise IT ?? The growing focus on AI governance, compliance, and security risks ?? Where tech buyers are allocating their AI budgets—and what’s influencing their decisions With AI’s role in business expanding, marketing strategies need to evolve alongside it. View the research to align your messaging with the needs of today’s AI decision-makers. ?? https://ow.ly/SpHN50ViOqp #AI #B2BMarketing #MarketingStrategy #FoundryResearch #B2B #B2BMarketing #TechTrends #ArtificialIntelligence #DigitalTransformation

Every Marketing & IT Leader Needs a Roadmap—What’s Yours? ?? The future of business is powered by AI, automation, and cybersecurity—but the best strategies don’t happen in isolation. FutureIT Los Angeles brings together marketing and IT leaders to explore how technology is driving real business impact. ?? May 15, 2025 ?? The Biltmore Hotel, Los Angeles Join top industry experts for an actionable, forward-thinking experience designed to help you stay ahead in an AI-powered world. ?? Register now: https://ow.ly/7xzO50Vc1ok #FutureIT #MarketingInnovation #AITech #Cybersecurity #DigitalTransformation #CIOFutureITLA

??? This week on the On The Road podcast, Rick Currier sits down with Keith Shaw, Host and Video Content Producer at Foundry, for an insightful conversation about career pivots, tech demos, and the power of storytelling. Keith takes us on a journey from his early days as a newspaper reporter to diving into IT and robotics coverage, and eventually reinventing himself in the world of content marketing. He shares his experience of launching his own robotics site and how the pandemic reshaped his career. Together, they explore the evolution of the Demo show, the art of making complex tech clear and compelling, and why solving real-world problems resonates more with IT buyers than flashy features. And, of course, the buzz around generative AI and how live demos could change the game for IDG events. Don’t miss this episode! ?? ?? Catch the full episode here: https://ow.ly/BfST50VgLMv #ContentMarketing #TechDemos #Storytelling #GenerativeAI #CareerPivots #B2BMarketing #OTRPodcast #B2B #ITmarketing #InnovativeTech

?? Over half of the content IT decision-makers download misses the mark. Why? Because it doesn’t provide the actionable insights they need during the buying process. Your content strategy should focus on solving their biggest challenges—whether that’s through deep-dive whitepapers, success stories, or expert-led webinars. The brands that consistently deliver real value are the ones IT buyers remember when it’s time to make a purchase decision. ?? Foundry’s Customer Engagement Study offers guidance on how to improve content relevance and impact for tech buyers. ?? Explore the insights here: https://ow.ly/o8Tf50V6fe0 #content #contentmarketing #b2bmarketing #b2b #B2BInsights #MarketingStrategy #CustomerEngagement #TechMarketing #ITDMs #CustomerJourney

?? AI Adoption Accelerates: Insights from our 2025 AI Priorities Study Artificial Intelligence (AI) has transitioned from a buzzword to a critical component of business strategy. Our 2025 AI Priorities Study reveals that 41% of companies are actively researching or piloting AI initiatives, with enterprise-scale implementations nearly doubling—from 8% in 2023 to 15% in 2025. Key Highlights: ?? Increased Investment: Nearly half (49%) of organizations have dedicated budgets for AI projects, up from 36% in 2023, allocating an average of 23% of their IT spend to AI initiatives. ?? Cross-Departmental Collaboration: IT departments are partnering closely with business units like customer service (50%), R&D (40%), and marketing (29%) to drive AI adoption and ensure alignment with business goals. ?? Generative AI’s Impact: 61% of respondents believe Generative AI will improve product development and design processes, while 60% see AI as a way to help employees focus on high-value tasks. To delve deeper into these trends and understand how your organization can leverage AI for strategic advantage, download the executive summary of the 2025 AI Priorities Study. ?? Download the executive summary: https://ow.ly/Fjky50VbUn4 #AI #ArtificialIntelligence #BusinessStrategy #DigitalTransformation #FoundryResearch #B2B #B2BMarketing

?? Partner with FutureIT Los Angeles – Where IT Decision-Makers Connect! Looking to get your solutions in front of top enterprise IT leaders? FutureIT Los Angeles on May 15, 2025, at The Biltmore Los Angeles is your opportunity to showcase your expertise to 100+ technology decision-makers actively researching AI, cloud, and security solutions. ?? Maximize brand visibility with digital and event recognition. ?? Engage with IT buyers looking for cutting-edge solutions. ?? Establish thought leadership through speaking opportunities. ?? Showcase your innovations with hands-on demos. Secure your sponsorship and position your brand as a key player in IT transformation. ?? Explore partnership opportunities:https://ow.ly/n6Xu50Vc1oZ #FutureIT #TechLeadership #ITInnovation #SponsorshipOpportunities #CIOFutureITLA #b2b #ContentMarketing #CIO #b2bMarketing

Missed the IT GRC Virtual Summit? Watch It On-Demand! The IT Governance, Risk & Compliance Virtual Summit may be over, but the insights are just beginning. Now available on-demand, this event brings together top GRC experts, IDC analysts, and industry leaders to tackle the most pressing challenges in IT governance, risk management, and compliance. ?? Key Topics Covered: ? The evolving role of GRC in AI and cybersecurity risk management ? Compliance strategies for an increasingly complex digital landscape ? How businesses can turn governance into a competitive advantage Don’t miss your chance to catch up on the latest expert insights and strategies to strengthen your GRC framework. ?? Watch On-Demand Now: https://ow.ly/bxZO50Vc2h2 #CSOGRC #B2BMarketing #Compliance #B2B #RiskManagement #Governance #MarketingStrategy