Foundry

How Is Your Brand Adapting to the Future of Work? Work+ 2025 is your opportunity to stay ahead of how AI, GenAI, hybrid work, and employee experience are transforming how we connect, collaborate, and lead. ?? October 5–7, 2025 ?? Loews Vanderbilt Hotel, Nashville Join forward-thinking IT, HR, and business leaders for a dynamic experience packed with insights, real-world case studies, and meaningful conversations. If your role touches the workplace experience, talent strategy, or emerging tech—this event belongs on your radar. ?? Register now to be part of the conversation https://ow.ly/aXHj50VmtiC #WorkPlus #FutureOfWork #ITLeadership #TechInnovation #StrategicPartnerships #B2B #ContentMarketing #CIO #B2BMarketing #techmarketing

In the latest episode of On The Road, host Rick Currier sits down with Meaghan Moore, VP of Global Partner Marketing at ServiceNow, to explore the incredible journey of scaling a partner ecosystem—from just nine partners to nearly 3,000, with a bold goal of 10,000. ??? Meaghan dives into the strategy behind ServiceNow’s growth, sharing how the Partner Marketing Experience is driving this expansion. She also discusses how AI is enhancing efficiency and personalization while reshaping partner engagement. Additionally, Meaghan reflects on her personal focus for 2025: living with intention, offering valuable insights on staying purposeful amid rapid growth and innovation. “We need to choose to do something fully, knowing exactly what we want to get out of it,” she says, showcasing a mindset that fuels both professional success and personal fulfillment. Tune in for this insightful conversation on scaling partnerships and driving future growth. ?? https://ow.ly/MvGf50VpaV2 #OTRPodcast #PartnerMarketing #EcosystemGrowth #AIinMarketing #TechMarketing #ServiceNow #MarketingLeadership #OnTheRoadPodcast #B2B #B2BMarketing

How are today’s tech decision-makers managing the rising complexity of risk in a digital-first world? From AI to cloud and everything in between, technology is not only fueling innovation—it’s introducing new vulnerabilities that demand smarter, more proactive strategies. Foundry’s research shows that IT leaders are doubling down on risk mitigation and resilience, making technology security a top priority across the enterprise. For marketers, this creates a powerful opportunity to align your message with the priorities that matter most right now: securing infrastructure, protecting data, and building digital trust. By showing how your solutions help organizations achieve tech security without slowing innovation, you position your brand as a true partner in progress. Want to make sure your message lands with the right audience at the right time? ?? Explore Foundry’s upcoming sponsorship opportunities to stay ahead of what’s next: ?? https://ow.ly/h4QA50VorV4 #B2BMarketing #TechMarketing #RiskManagement #Cybersecurity #DigitalTrust #ITLeadership #MarketingStrategy #FoundryResearch #ContentMarketing

AI adoption is accelerating—but are you keeping up with how buyers are approaching it in 2025? Foundry’s latest AI Priorities Study reveals a clear shift: organizations are moving beyond experimentation and into real implementation. For marketers, that means it’s time to stop speaking in generalities and start addressing the specific needsand concerns of AI-focused decision-makers. One standout trend? More than half of IT leaders say managing AI-related risk is now a top priority. That opens the door for vendors to lead with value—through education, transparency, and trust. Looking to better understand where AI fits into your customer’s roadmap? ?? View the full research to help refine your AI messaging and strategy: https://ow.ly/S9gM50VnA0h #AI #B2BMarketing #MarketingStrategy #FoundryResearch #B2B #B2BMarketing #TechTrends #ArtificialIntelligence #DigitalTransformation

?? Congratulations to the 2025 CIO 100 Award Winners & Hall of Fame Inductees! We’re thrilled to recognize the visionary organizations and IT leaders who are driving innovation, delivering measurable business value, and shaping the future of technology. This year’s CIO 100 Award winners and CIO Hall of Fame inductees represent the highest levels of strategic leadership, digital transformation, and impact. ?? A huge congratulations to all the honorees—we can’t wait to celebrate together at the CIO 100 Symposium & Awards, August 11–13, 2025, in Scottsdale, AZ! Register ?? https://ow.ly/VVOT50VnnV2 ?? See the full list of winners and inductees: https://ow.ly/ESOC50VnnQL #CIO100 #CIOAwards #CIOHallofFame #TechLeadership #DigitalTransformation #CIOEvents #B2B #B2BMarketing

?? Calling All Marketers: Showcase Your Brand’s Security Innovation! Cybersecurity isn’t just an IT challenge—it’s a business imperative. The 2025 CSO Awards recognize organizations driving exceptional security projects and innovative initiatives that deliver measurable business value. This is your chance to highlight how your company is building trust, protecting customers, and leading in risk management. ?? Nomination Deadline: April 10, 2025 ?? Winners will be honored at the CSO Conference & Awards on October 20-22, 2025, at the Grand Hyatt Indian Wells Resort & Villas, CA. Strengthen your brand’s credibility and gain recognition for your security leadership. ?? Submit your nomination today! https://ow.ly/zUPS50ViOeBf #CSO2025 #BrandTrust #Cybersecurity #MarketingLeadership #CSOAwards #B2B #B2BMarketing #GenAI

?? In this week’s Rapid-Fire edition of the #OTRPodcast, we’re diving into a fun and unexpected side of Asher Mathew, co-founder & CEO of Partnership Leaders. Host Rick Currier asked Asher about everything from his favorite car to his go-to sweet treat, but it’s Asher’s answer to the final question that really stands out. When asked what he’s currently blasting in his car, listeners will be surprised to hear that he’s all about DJs and remixes—definitely not what you’d expect from a guy in his leadership role! Catch Asher’s quick-fire responses and find out more about the music that gets him to “let his hair down.” Then, check out the full episode for more insights on his journey, the agency world, and how he’s navigating leadership in today’s fast-paced landscape. ?? ?? Watch the Rapid-Fire clip below and listen to the full episode here: https://ow.ly/n9MG50ViO8m #Leadership #Innovation #AgencyGrowth #RapidFire #OTRPodcast #B2BMarketing #AgencyLife #Entrepreneurship #B2B

?? Don’t Miss Must-Watch GRC Insights! Watch on-demand through March 20! The GRC Virtual Summit may be over, but the insights are still available on-demand through tomorrow, March 20. Discover how AI-driven compliance strategies, evolving cyber threats, and risk management best practices are shaping the future—and what it means for marketing leaders navigating data security, privacy regulations, and brand trust. Stay ahead of the conversation and ensure your marketing strategies align with the latest governance, risk, and compliance trends. ?? Start watching today: https://ow.ly/1WQE50VkjfG ??Need to register? Sign up here: https://ow.ly/mBTb50VkjfI #CSOGRC #compliance #CSO #AI #Foundry #CSOOnline #OnDemand

Innovate. Scale. Lead. ?? The future of IT is being built at CIO 100 Symposium & Awards 2025! This year, we're bringing together the most forward-thinking leaders to explore cutting-edge strategies in AI, cybersecurity, cloud optimization, and more. Be part of the conversation that shapes tomorrow’s tech landscape. ?? August 11-13, 2025 | Fairmont Scottsdale Princess, AZ ?? Secure your spot now: https://ow.ly/POU150ViOaW #CIO100 #Innovation #ITLeadership #Technology #B2B #B2BMarketing

Is AI finally delivering real business impact—or is the hype still outpacing reality? Marketers need to understand how AI adoption is evolving to create content that resonates with IT buyers. Foundry’s 2025 AI Priorities Study breaks down how organizations are shifting budgets, tackling AI governance, and ensuring real ROI from their investments. ?? What’s inside? ?? AI adoption trends shaping enterprise IT ?? The growing focus on AI governance, compliance, and security risks ?? Where tech buyers are allocating their AI budgets—and what’s influencing their decisions With AI’s role in business expanding, marketing strategies need to evolve alongside it. View the research to align your messaging with the needs of today’s AI decision-makers. ?? https://ow.ly/SpHN50ViOqp #AI #B2BMarketing #MarketingStrategy #FoundryResearch #B2B #B2BMarketing #TechTrends #ArtificialIntelligence #DigitalTransformation