Foundry

?? This week on On The Road, Rick Currier sits down with Ross Pomerantz, aka Corporate Bro, for a laugh-out-loud conversation packed with insights on influencer marketing in B2B, authentic content creation, and building community in the tech space. ??? From crafting satirical videos about tech sales absurdities to partnering with giants like Salesforce, Ross is redefining what it means to be a creator in the corporate world. ?? “B2B is kind of a late adopter to influencer marketing, and that’s where I fit in. I work with the ‘unsexy’ things—like Salesforce and other behind-the-scenes players—that power everything else. It’s not about flashy ads; it’s about making authentic, relatable content for a space that desperately needs a personality.” With humor, authenticity, and a deep understanding of his audience, Ross shares how he’s transforming the way B2B brands connect with their communities—and why every industry, no matter how ‘unsexy,’ deserves a personality. ??Tune in now to hear the full conversation?? https://ow.ly/1PcW50UbT5H #OTRPodcast #CorporateBro #B2BMarketing #InfluencerMarketing #AuthenticContent #B2B #OTRPodcast

???Today's the day and JumpCloud is in the spotlight! Chase Doelling walks us through their?Open Directory platform, a centralized solution designed to simplify identity, access, and device management. For marketers, it’s an opportunity to see how innovative solutions like this can reshape conversations with IT decision-makers and highlight your value in the tech space. Don’t miss this chance to explore how JumpCloud is redefining identity management. Full Episode ?? https://trib.al/xF8QzW3 #TechMarketing #B2BMarketing #DEMOseries #OpenDirectory #JumpCloud #MarTech #GenAI #TechInnovation

How are IT decision-makers using AI to unlock the full potential of cloud technologies—and how can marketers stand out in this evolving landscape? The 2024 Cloud Computing Study dives into the challenges and opportunities facing IT leaders. As AI reshapes how organizations approach cloud adoption, IT decision-makers are prioritizing solutions tailored to their industry’s unique needs. With 74% of ITDMs seeking cloud offerings that align with their specific goals, the message is clear: relevance matters. For marketers, this is a prime opportunity to demonstrate your understanding of these challenges. Are you showing how your solutions integrate seamlessly, solve compliance concerns, or enhance processes? Explore actionable insights to refine your marketing strategies and connect meaningfully with IT buyers. Download the 2024 Cloud Computing Study today! ?? https://ow.ly/Am5m50U9xO1.

? The countdown is on—FutureIT New York is just 3 days away! ? Marketers, this is your chance to stay ahead in a tech-driven world. FutureIT isn’t just for IT leaders—it’s where forward-thinking professionals like you can gain actionable insights into the technology trends shaping customer experiences and business strategies. Learn how to harness generative AI to craft personalized campaigns, leverage data strategies to build deeper trust, and align marketing priorities with IT to drive measurable results. Happening Thursday, November 21, this one-day event delivers practical, research-backed strategies to empower your team and amplify your impact. ? Secure your spot today—space is limited! Register here ?? https://ow.ly/c59Y50U98io #FutureITNY #AIInMarketing #TechInnovation #DigitalTrust #MarketingStrategy #FutureReadyMarketing

?? Last Call for CIO 100 Hall of Fame Nominations! ?? Nominate a CIO or IT leader whose exceptional contributions have shaped the future of IT and inspired others in the industry. The CIO 100 Hall of Fame honors visionary leaders who have demonstrated outstanding innovation, strategic impact, and enduring commitment to excellence. If you know a leader who has set a benchmark in leadership, digital transformation, and business value, now’s the time to spotlight their achievements. ?? Submit your Hall of Fame nomination today ?? Deadline for nominations is Monday, November 18. https://ow.ly/Bt8z50U7sPO Don’t miss the chance to recognize the trailblazers defining the future of IT! #CIO100 #CIOEvents #HallOfFame #ITLeadership #Innovation #b2b

?? Ready for some quick wit and somewhat straight-to-the-point answers? This week we're back with another Rapid-Fire edition of the OTR podcast with Rick Currier and we're walking back to Episode 23 with Aimee Catalano, Senior Director, Global Partner Marketing, Google. Discover why this week’s Rapid Fire/Lightning Round is more like a Thunder Round, as Aimee dives deeper into her answers, offering more background than usual. Tune in for some lighthearted fun and hear Aimee's personal stance on a widely controversial topic! ????? Catch the full OTR episode with Aimee by clicking the link below: https://ow.ly/XHOj50U6i5f #partnermarketing #contentmarketing #b2b #ThoughtLeadership #Storytelling #B2BMarketing

Curious about what’s driving security leaders to engage with their Boards more frequently? ?? Our latest Security Priorities Study reveals that 59%?of security leaders now report that a member of their Board has direct responsibility for cybersecurity. As security strategies align closely with business objectives, this presents a powerful opportunity for marketers to connect with security leaders in new ways. The stakes for cybersecurity are only rising, and security executives are looking for solutions that address both strategic goals and resilience. How are you tailoring your messaging to meet this new focus on board-level engagement? Dive into the executive summary and the full study for a closer look at their top priorities and ways to engage them effectively. https://ow.ly/r4V550U5woe #SecurityStrategy #Cybersecurity #CISO #TechMarketing #b2b #b2bMarketing #CIO

Curious how the right content can transform your marketing strategy? Foundry’s Art of Success series is here with an inside look at BrandHub, our custom content hub that’s shaping B2B marketing. In Episode 1, we break down the process behind BrandHub—how we craft a seamless journey from brand awareness to lead generation, all while leveraging Foundry’s first-party data and trusted editorial credibility. See how our team designs full-funnel experiences that engage, educate, and guide audiences at every stage of their buying journey. Click below to explore the art of visual storytelling that turns strategy into impact. Access all three episodes to explore the art of visual storytelling that turns strategy into impact ?? https://ow.ly/UP4R50U4obQ #ArtOfSuccess #B2BMarketing #BrandHub #DigitalStorytelling #MarketingInnovation #B2B

?? Curious about how UK’s top CIOs are tackling today’s evolving IT landscape? The Official CIO Summit UK offered just that—strategies and insights to empower tech teams, prioritize investments, and create impactful, cross-functional experiences. Dive into Lee Rennick’s recap to see how leaders are navigating today’s biggest IT challenges and gearing up for future opportunities. Check it out for a glimpse into the strategies and insights that emerged from this incredible event. #CIOEvents #FoundryEvents #CIO #b2b #b2bMarketing #GenAI #CIOSummitUK

In Episode #031 of OTR podcast, Rick Currier sat down with Brett Hannath, CMO of Intel Corporation to discuss his pivotal shift from consumer to B2B marketing, while also highlighting why AI inference is the real game-changer. Brett shares insights on Intel’s edge in the hyperscaler arena and their mission to lead in silicon innovation. From key partnerships with AWS, Google, and Microsoft to redefining the value of the Intel brand, Brett dives into Intel’s unique approach. As Brett explains, “It’s no longer just about putting the Intel logo on a program. Today, it’s all about taking a storytelling approach to reach the end user.” Discover how Intel is shifting the way partnerships are done, all while meeting the evolving needs of customers. Tune in and hear how Intel is leading the charge! ???https://ow.ly/iHyy50U1K5n #Intel #OTRPodcast #MarketingInnovation #SiliconLeadership #PartnerMarketing #CloudComputing #TechInnovation #AI #CIO #Leadership #B2B #B2BMarketing #StoryTelling