Founder Led Sales

I had the pleasure of speaking with Rob Snyder, the top expert on finding Product Market Fit. This is a must read and watch for any early stage Founders. This was so much fun and the full interview is available in the article.

Join me! I'm getting back on the road to do some speaking this year and my first stop is beautiful Croatia! What an incredible place to meet with awesome Founders and dig into Founder Led Sales!

Erdem Gelal Founder of Flowla ?? rejected traditional sales tactics and turned his Customer Success Manager into his top salesperson. The result? 100+ paying customers and their largest deal ever. Discover the "anti-sales" approach in this weeks Founder Led Sales newsletter.

Your sales nav license is collecting dust if you're not using these features. I’m about to save you hours. Instead of kicking off with a lead search like everyone else, start with an account search. ? Open account search: Begin by focusing on the bigger picture. Use the power filter to zero in on department headcount growth—teams that are growing fast are investing, can be a signal for buying cycles. ? Layer in department size and tech stack: Narrow it down further by adding department size (say, around 10 people) and then layer in the tech stack you combo with well. This combination is pure gold. ? Switch back to lead search: Now save these accounts and flip back to lead search. But this time, focus only on individuals who have changed jobs in the last 90 days—a new leader in a growing team with the right tech stack is your perfect ICP. ? Set up alerts: Finally, set up some alerts to catch these prospects exactly when they need you. {Obviously tweak accordingly to your ICP} Stop letting your sales license gather dust. Start using these features to work smarter and close more deals. --------------------------------------- Hey, if you want to more sales tips hit the follow Matthew Putnam. Thanks Cole Boyce for the edits as always. We have more videos and cheat sheets coming your way.

2 time Founder Charlie Cowley looks at things a whole lot different the 2nd time around. In this week's Founder Led Sales newsletter I break down our conversation on what he's doing differently and why its working so well.

The seasoned Charlie Cowley Founder of Dream AI and Impala sharing how he gained far more clarity on "not cheating yourself" when it comes to which prospects to work with his 2nd time around. And why kidding yourself on working deals that will never close is is a recipe for failure.... much easier said than done. The theme that comes through with the interviews with Founders on their 2nd or 3rd startup is that they are far more aggressive in their search for the truth and gaining efficiency from doing the harder things sooner in the process. You can listen to the full interview with Charlie at Founder Led Sales link in the comments. Shout out to Harry Stebbings for introducing us in 2019 for my first advisory role. What an incredible journey its been for all of us!

This post from Sumith Bangarwa is exactly why we started Founder Led Sales. Founders join us ??

We just hit 250 Founders at Founder Led Sales (and 1000 subscribers on the newsletter.) Its a free resource for Founders and we're adding Founder interviews weekly. Join us. And join these Founders who just signed up ?? Edirin (Leslie) Aghoghovbia Founder Do Me a Solid Federico Samuelly Founder Superlayer Daniel Gordon Founder Moonmax Sumith Bangarwa Founder ZenInbox John Killian Founder GreyScout Krijn Rijshouwer Founder Lemni Thomas Neckel Founder Fragment Link in the comments to join.

Full interview is live on the portal ??

"You can sell without selling," Mac Reddin ?? Founder of Commsor ?? on one of the BEST ADVANTAGES you have as a Founder when searching for PMF. But what does that actually mean? The ability for Founders to ask prospects for feedback and do research for your product allows Founders to have more conversations. And these conversations can turn into buyers. This is something impossible for a sales person to do and why Mac sees it as a super power for Founders. His experience around having conversations and sharing early versions of Commsor ?? with potential prospects went from gathering feedback to having prospects PULL the product from him leading to early sales. The full interview is packed with these gems of hard won wisdom. Check out the full video at Founder Led Sales Link in the comments.