Wines and Spirits: You have a brand, but is it communicating what you think it is? Does it have the Pull-Through impact on the digital and physical shelves? Crafting a powerful brand is not just about creating a logo or label – it's the foundation of your story and identity that resonates with consumers on a deeper level. In the wine and spirits industry, where tradition, heritage, and craftsmanship are highly valued, a strong brand can set a company apart from its competitors. It serves as a promise of quality, consistency, and authenticity, creating trust and loyalty among consumers. The influence of a compelling brand extends beyond aesthetics – it shapes consumer perceptions, drives purchasing decisions, and fosters emotional connections. A well-established brand can evoke emotions, memories, and aspirations, captivating consumers and building a loyal following. By investing in brand development, storytelling, and engagement strategies, wine and spirits companies can create a distinctive identity that resonates with their target audience and sets them apart in a competitive market. In a constantly evolving industry, the power of branding cannot be underestimated. A strong brand not only differentiates a company's products but also reflects its values, vision, and commitment to excellence. By harnessing the storytelling potential of their brand, wine and spirits companies can create a lasting impact, drive consumer loyalty, and position themselves for long-term success in an ever-changing market landscape. #wine #BrandIdentity #Craftsmanship #ConsumerEngagement #WineandSpirits #CPG #Branding #CraftSpirits #winebusiness #Spirits #Business #wholesale #retail #consumers #entrepreneur #design https://www.fmg.nyc
Foundations Marketing Group
酒业
New York，NY 364 位关注者
An integrated Digital Marketing and Brand Development agency for Wine, Spirits, Hospitality and Luxury categories.
关于我们
We provide turnkey U.S. market solutions for the global wine & spirits industry as we are your on-the-ground representation to press, trade & consumers. Foundations Marketing Group (FMG) is brand development agency providing integrated communications, strategic marketing solutions to the international CPG sector, with special emphasis on wines, spirits and luxury goods. Whether you are looking to go global or local, our New York based company offers comprehensive marketing strategies to help you succeed. Located in the hub of media activity for the sector, we are well positioned to deliver your story to target journalists and key media outlets domestically or internationally. As sales and marcom professionals with years of experience in multiple facets of the industry, we rely on personal relationships with leading writers, editors of trade and consumer publications. Our importer-wholesaler networks provide a nationwide, key-market footprint for brands. We understand the growing competitive landscape and the demands of not only creating a great product but differentiating it from others in the market. Given our industry knowledge and activities, we are able to contextualize your product among global competitors and guide you to success.
- 网站
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https://www.fmg.nyc
Foundations Marketing Group的外部链接
- 所属行业
- 酒业
- 规模
- 11-50 人
- 总部
- New York，NY
- 类型
- 私人持股
- 创立
- 2010
- 领域
- PR, Social & Digital Communications、Branding Solutions for Luxury Goods、Wines & Spirits、Creative Services、Social & Digital Media、Packaging、CPG和Integrated Marketing Advisory
地点
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主要
获取路线
1140 Avenue of the Americas
9th Floor
US，NY，New York，10036
Foundations Marketing Group员工
动态
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Foundations Marketing Group转发了
For decades, the wine industry has largely ignored its future customer base and is now experiencing a decline in consumption by younger Millennials and Gen Z. This generation has grown up with smartphones and technology, which has shifted their approach to accessing information and consuming products. However, it wasn't until the pandemic hit that the industry felt any urgency to change its market approach. Unfortunately, there are still so many industry players who resist this necessary shift. Click to read more.