Found&Chosen

Account-Based Marketing(ABM) is a game-changer, but only if your Salesforce architecture is built for it. Too often, sales and marketing keep patching up systems with duct tape solutions. We saw this across 49 brands, and the fix was clear: Align ABM with a structured, scalable Salesforce foundation. https://lnkd.in/dHfWuUGA #AccountBasedMarketing #B2BMarketing #Salesforce #RevenueGrowth #MarketingStrategy #ABM

Jumping into Account-Based Marketing (ABM) without preparation? That’s a disaster waiting to happen. Our Squad Leader Paola Piccinno emphasizes the importance of ABM readiness—clean data, a solid CRM, and clear objectives—before launching. https://lnkd.in/eA73ZxJJ #ABMStrategy #MarketingAlignment #SalesAndMarketing #ABM #TeamAlignment #ChangeManagement

Every account is unique—so why treat them all the same? ?? Our Squad Leader, Lindsey Light, talks about how Account-Based Marketing (ABM) allows us to build tailored marketing strategies that evolve at each stage, ensuring engagement at the right moment. Discover how this strategy creates long-term growth: https://lnkd.in/dS35V8Ei #B2B #ABM #GrowthStrategy #CustomerJourney #SalesOptimization #ABMProgram #Marketing

Silent Decision-Makers = Hidden Revenue. If you’re only tracking likes and comments, you’re missing out on real buyers. They read. They share internally. They buy - without ever engaging. Here’s how to speak their language. https://lnkd.in/gnzM5yRP #B2BSales #ABM #LinkedInMarketing #DemandGeneration #MarketingTips #RevenueGrowth #DigitalMarketing

When marketing and sales aren’t aligned, leads get lost in translation. Our Squad Leader Bryant Goodall breaks down how framing the journey - from first touch to activation - ensures prospects feel guided, not abandoned. Struggling with disconnects in your customer journey? Let’s talk about fixing the frame. https://lnkd.in/eA73ZxJJ #MarketingStrategy #SalesCollaboration #ABM #AccountBasedMarketing

Your most important buyers might never like, comment, or share your content. But they’re watching. How do you engage the silent majority in your Account-Based Marketing (ABM) strategy? Here’s how sales and marketing can team up for better results. https://lnkd.in/gnzM5yRP #AccountBasedMarketing #SalesAndMarketing #ABMStrategies #B2BMarketing #LeadEngagement

The best Account-Based Marketing (ABM) strategy? Simplicity. A small, thoughtful action—like a handwritten note or a well-timed follow-up—beats an over-engineered process every time. Sales teams, you don’t have to operationalize everything. Focus on value, not complexity. Keep it simple. https://lnkd.in/eA73ZxJJ #AccountBasedMarketing #B2BSales #SalesLeadership #ABM #MarketingStrategy #SalesEnablement

Your CRM might be costing you deals. If it’s only tracking leads and not full accounts, you’re missing key decision-makers and buying signals. In this episode of Go-To-Market Giddy Up, we’ll show you how to integrate Marketing Qualified Accounts (MQAs) into your CRM for better targeting, smarter outreach, and bigger wins. Stop chasing cold leads. Start selling strategically. Listen now. https://lnkd.in/eakB9NiS #ABM #B2BMarketing #SalesEnablement #MarketingQualifiedAccounts #CRM

Sales isn’t a numbers game anymore—Account-Based Marketing (ABM) proves it. Our Squad Leader Lindsey Light has seen the shift firsthand. Stop wasting time on mass outreach. Focus on the right accounts, deliver the right message, and book more meetings with less effort. Work smarter. Sell better. https://lnkd.in/g9v7WPfn #AccountBasedMarketing #SalesSuccess #ABM #SalesAlignment #MarketingStrategy #ABMImpact #SalesGrowth #BusinessGrowth

If you're not involving every department—sales, customer success, creative—in your Account-Based Marketing (ABM) strategy, you’re missing the mark. Insights from our Squad Leader Paola Piccinno show that alignment is everything. https://lnkd.in/gKm3bJQJ ? #ABM #Collaboration #Growth #AccountBasedMarketing #OKRs #Teamwork