Forward

Building a payments business inside a software company is hard, but it doesn't have to be. At Forward, we’ve seen firsthand how challenging this can be. While many companies have the ambition, they often hit roadblocks that prevent them from reaching even 20% of their potential. One of the biggest hurdles? Supporting customers seamlessly after their payments are up and running. Whether you’re supporting 500 or 15,000 customers, your payments platform should?empower?your business—not overwhelm it with support calls. Learn more about how we can help you unlock the full potential of your payments business with precision, transparency, and speed. #payments #SaaS #fintech #customerexperience https://lnkd.in/gNgcqTNc

Vertical SaaS has been and will continue to be a high priority area for investors. Our latest blog kicks off a series of interviews with private equity leaders, diving deep into their strategies for success in vSaaS and payments. Thanks to Sohum Daftary and Doug Nelson of Long Ridge Equity Partners, a firm that has partnered with high-growth tech companies since 2007, for their insights. ? Common SaaS Misconceptions:?It’s not as simple as embedding Stripe and moving on. Effective payments strategies require specialized teams and thoughtful design. ? Sales Complexity:?Payments revenue is transaction-driven, adding layers of integration and compliance that differ significantly from traditional SaaS. ? Embedded Payments vs. Lending:?Both models present unique challenges, but embedded payments stand out for economic scalability and customer retention. Check out the full blog for more on how Long Ridge is navigating this evolving landscape and supporting portfolio companies in optimizing their payments models. #VSaaS #EmbeddedPayments #Investing #LongRidge https://lnkd.in/gcPyinTw

In case you missed it, we're thrilled to be working with Banc of California to power the future of payments for software companies!

Payment Facilitators (PFACs), especially those offering Payment-Facilitation-as-a-Service to software companies, often struggle with card-present transactions. Considering that in-person payments account for over 75% of electronic payment volume, this is a gap that businesses can’t afford to overlook. Ignoring this large payment segment is a costly mistake. It can lead to lower attach rates, unfavorable pricing, and wasted development resources. That’s why we’ve architected our solution with?card-present transactions top of mind, ensuring support for nearly every device deployed across North America. Read the final part of our Card Present series to learn more about how device certification, hardware complexity and an e-commerce first mind set are causing challenges we are uniquely positioned to help you conquer. https://lnkd.in/gNYg9-gu #Payments #Fintech #PFAC #CardPresent #PaymentFacilitation #PaymentMonetization #Forward

Part 3 of our Card Present series! A guide to hardware selection for your integrated payment solution.

Thrilled to announced we're on Business Insider's list of the 49 most promising fintech startups! https://lnkd.in/guKs-kse

Did you know that typical payment acceptance devices are replaced every 5-7 years? This means, without the right strategy, only a small slice of the market is available for capture each year – making it tough to scale your payment income. At Forward, we cracked the code to eliminate this challenge. Through our strategic partnership with a top core acquirer, we support virtually every payment device ever deployed in the U.S. This means you can onboard customers and?monetize card-present payments immediately?– without waiting for outdated devices to be replaced. No more "I'd love to use your software, but it doesn’t support my payment device." Instead of a lengthy, costly device replacement process, your payments business can be operational immediately. We're helping software companies achieve 70% payments attach rates – even in complex card-present environments. Reach out to learn more! #PaymentsMonetization #SaaS https://lnkd.in/gEGzVtB8

Did you know that 90% of software companies processing $500M+ annually are leveraging?in-person, card-present transactions? In-person payments not only cater to businesses accepting payments across multiple channels but also come with lower network fees from Visa & Mastercard, giving your business a competitive edge. At Forward, our journey with card-present payments started 20 years ago—processing over dial-up modems! Today, we’re excited to launch a series breaking down the essentials of in-person payments, helping you navigate the complexities of payment hardware and strategy. Stay tuned for insights?into why mastering in-person payments is crucial to your payment success. https://lnkd.in/gyWFp-Y6 #Payments #Fintech #SaaS #PaymentProcessing #CardPresent

Exciting News at Forward! We’ve teamed up with?Cross River?to bring?Payouts-as-a-Service?to the SaaS community. This collaboration marks a significant step in embedding cutting-edge financial technology into the fabric of SaaS, unlocking new opportunities for growth and innovation. By addressing these core payment challenges, we’re empowering SaaS platforms with faster payouts, increased revenue, and a better customer experience. Reach out to learn more about how we’re shaping the future of payments for software creators. https://lnkd.in/gAqvwqSu #Fintech #SaaS #Payments #Innovation #EmbeddedFinance

Forward founder and CEO Brandon Lloyd sat down with industry heavy weights - Wade Arnold and Bo Jiang to discuss payments from every angle. If you want to go deep on the topic of integrated payments, this podcast is a must listen.