FORTIFIED

Remember those wild Cash for Clunkers ads? They were loud, chaotic, and, honestly, kind of amazing. But they had a point—you don’t hold onto an old car that barely runs.? So why are you still using that clunky database monitoring tool from the early 2000s? We’re making it easy to upgrade— For a limited time, we’ll match the annual maintenance renewal amount for your current clunker. Got a wild discount? We’ll do our best to get you out of that clunker and into WISdom today. Learn more here - https://lnkd.in/gnxQ5jF6 Do you have a favorite Cash for Clunkers ad? Here's a good one - https://lnkd.in/gSJibbDF Drop it in the comments. Let’s have some fun with this.?

Overpaying in the Cloud? You’re Not Alone. CIO Online just nailed it—bad resource management and a lack of optimization are quietly draining cloud budgets. Overprovisioning, underutilization, and a whole lot of wasted spend. But here’s the real kicker: Most of that waste happens BEFORE you even migrate. The best time to optimize isn’t after you’ve signed on the dotted line for cloud licensing—it’s before you make the move. Because once you’re in, undoing those oversized commitments isn’t always possible. That’s why pre-migration planning is everything. Fortified WISdom helps teams right-size their database environment before locking in cloud costs. No more guesswork. No more sticker shock. A little planning upfront = a lot less regret later. https://lnkd.in/di_CHxM5 #FinOps #CloudOptimization #DatabaseEfficiency

DBAs deserve more than just alerts—they need real insights that drive better performance and cost control. Traditional monitoring tools like Idera SQL Monitoring focus on tracking slow queries, but they don’t give DBAs the financial and workload efficiency insights they need to optimize their database environment. That’s why more DBAs are choosing Fortified WISdom—the modern alternative built for today’s database challenges. ? Real expert support, no chatbots or ticket purgatory ? Continuous innovation with features that matter ? Transparent pricing—no surprise hikes ? Intuitive, easy-to-deploy monitoring ? Instant visibility into both performance and costs We've broken it all down in our latest article: https://lnkd.in/gxZW7gbG #DBA #SQLServer #DatabaseMonitoring #FinOpsObservability #CloudCostOptimization #FortifiedWISdom

Still driving that Clunky, Overpriced Monitoring Tool? SolarWinds, Idera, Quest—they keep hiking prices, ignoring support, and refusing to innovate. Meanwhile, you're stuck paying more for outdated, complex software that barely meets your needs. Time to trade in that old tool and drive forward with WISdom. ???Real Support. No more waiting in ticket purgatory. ???Fast Deployment. Get monitoring up and running in 30 minutes or less across all instances. ???Smarter Insights. See the true cost of your code and data decisions. ???Modern Performance Monitoring. No more lagging behind with outdated tools. Ditch the clunker. Upgrade to WISdom. Learn more here:?https://lnkd.in/gnxQ5jF6

Overpaying in the Cloud? You’re Not Alone. CIO Online just nailed it—bad resource management and a lack of optimization are quietly draining cloud budgets. Overprovisioning, underutilization, and a whole lot of wasted spend. But here’s the real kicker: Most of that waste happens BEFORE you even migrate. The best time to optimize isn’t after you’ve signed on the dotted line for cloud licensing—it’s before you make the move. Because once you’re in, undoing those oversized commitments isn’t always possible. That’s why pre-migration planning is everything. Fortified WISdom helps teams right-size their database environment before locking in cloud costs. No more guesswork. No more sticker shock. A little planning upfront = a lot less regret later. https://lnkd.in/di_CHxM5 #FinOps #CloudOptimization #DatabaseEfficiency

Seeing your cloud costs isn’t the same as controlling them. Visibility is great—but if you’re not optimizing your database, you’re just watching the money walk out the door. Most FinOps strategies stop at tracking spend. But the real cost driver? Inefficiencies buried deep in your database—slow queries, overprovisioned resources, and data sprawl that silently racks up expenses. Optimization isn’t an afterthought—it’s the foundation of a smarter cloud strategy. In our latest blog, we break down why fixing database inefficiencies before migration (and continuously after) is the key to cutting costs and driving real value. Read it here: https://lnkd.in/gVK-H-DQ #FinOps #CloudOptimization #CostControl #CloudEfficiency #TechStrategy

Big congratulations to Douglas McDowell for becoming a FinOps Certified Practitioner! His expertise in bridging financial and technical operations continues to push Fortified forward as we redefine how organizations approach cloud cost management. At Fortified, we believe FinOps isn’t just about tracking cloud spend—it’s about action. That’s why we joined the FinOps Foundation—to advocate for database-level insights as a core part of financial decision-making. If you're curious about how Fortified is bringing visibility, optimization, and cost efficiency to databases within the FinOps space, check out our blog on why we joined the FinOps Foundation: https://lnkd.in/gY7_xnpi #FinOps #Cloud #DatabaseOptimization #FortifiedWISdom

The role of the DBA is evolving, this session will introduce new ways #DBA's can quantify the value you bring to your organization and help you align with the broader company objectives of cost take out and cost savings both on-prem or in the Cloud.

DBAs, Data Costs, and the FinOps Shift The role of the DBA is evolving fast. It’s not just about uptime and performance anymore—understanding the financial impact of data is now part of the job. Join us on Tuesday, Feb 25th, from 2:00 - 2:45 pm ET for a virtual discussion on how DBAs can optimize database efficiency and keep costs in check. We’ll cover: ?? The future of database optimization and why FinOps Observability is becoming essential. ?? How DBAs can bridge the gap between technical operations and business objectives by making database costs more visible. ?? Strategies for controlling cloud and on-prem database costs without sacrificing performance. ?? A look at WISdom, a FinOps tool built to help DBAs track and optimize database costs alongside performance metrics. This will be an open, interactive conversation with DBAs across the U.S. Register here: https://lnkd.in/g5itvQAi

Ever heard of Tech Debt? Well, you should pay attention—because it’s quietly draining millions from your business. Every day, companies prioritize speed over sustainability, shipping code that "works" but isn't built to last. The result? A growing mountain of inefficiencies that compound over time—slowing innovation, increasing costs, and limiting scalability. The good news? You can break the cycle. Addressing technical debt isn’t just an IT fix—it’s a business strategy that unlocks massive cost savings and long-term agility. Ben D., author of End of Abundance in Tech, outlines the hidden cost of tech debt and why fixing it should be a top priority. Read more here: https://lnkd.in/gRRnf65A #FinOps #SQL #CloudCostOptimization