Fort Nash

Making money in the music industry is hard. Particularly as an independent artist. But I also think that we sometimes look at it the wrong way. What Is Average Revenue Per Customer? The average amount of revenue generated from a customer. In the music industry, this term is not discussed enough. Truthfully, it is rarely ever talked about in the conversations I hear amongst artists. For an artists' business, the customer is a stream on a song, a purchase of an album, a concert goer, a t-shirt buyer, a brand deal, a fan club subscriber, a hospitality partner, or any business derived from the artists persona. As the music industry shifts into even more of a fragmented social space it creates an environment full of pressure for artists to upload content in high quantity. Pressure to hit Tik Tok, Instagram, and Youtube Shorts and hit the algorithim correctly to produce viral moments. Why is this? It is because social platforms serve as a gateway to potential costumers. Music consumption today starts with a follow on Tik Tok. It starts with a "Oh, I saw this trend on Instagram Reels" or " tried this dance with the song and then followed the artist on Spotify." It starts with leveraging social platforms to build mass audience. But there is a funnel. The funnel might look like this: 2M views of Instagram Reels x 10% likes (which is very high) = 200,000 likes x 10% of people that like the video follow the artist = 20,000 followers x 5% of followers (which is still high) contribute to an artists business = 1,000. Essentially, if 2M people see an artists video on Instagram Reels that converts to 1,000 new customers? And how much are those customers contirbuting to the artists revenue? If they just see one video, they might not be contirbuting anything at all. Yet, artists try to chase the extra follower, the extra view, and the extra like. I hear so many conversations of artists wanting to go from 999,999 followers to 1,000,000 followers. To get 10 more views on there next post. But you're fighting a saturated feed. You're playing a difficult game. A game where 10000 views means 100 new followers leads to only 1 "costumer." And that “costumer” may not even stay to stream the next song, buy a t-shirt, go to your concert, or still follow you next week. Rather than focus on growing the next 100,000 followers, how can the artist create meaningful relationships with its current potential customers. Focus on how to keep longstanding loyalty. Focus on earning trust, creating friendships, and connecting deeply with potential customers. Potential customers who soon know every lyric, buy every ticket, and wear every t-shirt. Break it down to simple math. 1,000,000 passive fans contributing $.10 annually = $100,000 for the artist 10,000 diehard fans buying $50 merch + $50 tickets + $20 album sales annually = $1,200,000 for the artist - From Chris Ruediger, General Manager of Fort Nash

Country Is Cool Again. Country music had arguable its biggest year yet in 2024. The genre welcomed records from global acts Morgan Wallen, Luke Combs, and Lainey Wilson and new projects from Post Malone, Shaboozey, Zach Top, Beyonce, and Megan Moroney. Whether you have been a country music fan for decades or recently introduced to the genre, it is clear that country music will continue to expand boundaries and listenership in 2025. Fort Nash is more than a media company, it serves as the cornerstone of country music culture. As a leader authority in country media, Fort Nash is where tradition meets innovation and where deep roots meet cutting edge talent. As country music continues to grow, Fort Nash will serve as a trusted and recognizable brand in country media. Whether you’re a country music artist, record label, festival and concert promoter, or brand that wishes to align with country music, Fort Nash has an ability to amplify your story. Learn more about our work and how we can partner and work together https://www.fort-nash.com/

What is Fort Nash?! Launched in 2024, Fort Nash is a media network representing all things country. As an aggregator of media assets and developer of premium IP, Fort Nash is helping to organize what is a fragmented country media space. As Fort Nash continues to expand its digital footprint, it is aligning with strategic brand partners, promoters, labels, and management companies for effective promotion.

Introducing Nashville Night Sessions! The series encompasses the magic of going to the Bluebird, but with a stripped down living room vibe. Watch the full episode with Alli Walker here: https://lnkd.in/eq4hZvFJ

Introducing: Fort Nash Fort Nash and its network represents all thing COUNTRY CULTURE. Working with leading voices in the country space, we will deliver high-quality media in the country music discovery, country music news, country lifestyle and country comedy sectors. We specialize in premium content development that is distributed and amplified through our media platforms and partners. For more information and updates visit: https://www.fort-nash.com/