Forrester

Feeling like change is moving faster than ever? You’re not alone. Between 2019 and 2023, executives reported a 183% increase in organizational change. Yet, many teams still struggle to get employees to engage, adapt, and sustain momentum. In their latest blog, Katy Tynan and Manuel Geitz break down key insights from their upcoming keynote sessions at B2B Summit North America and CX Summit EMEA, where they’ll share: ?? The three phases of Forrester’s change model ?? Why focusing solely on operations can be a pitfall ?? How to sustain energy and engagement for long-term success ?? Read the full blog here: https://forr.com/3QNamTT Or, better yet, join us in Phoenix or London to hear it live! ?? Phoenix: https://forr.com/4l4ScuH ?? London: https://forr.com/43nawJ3 #ForrCX

We caught up with Keith Johnston and Mike Proulx, research directors at Forrester, who teased some big updates coming at CX Summit North America. Expect insights on the newly improved CX Index and the introduction of our Brand Experience Index ??. Join us in June at CX Summit North America to get the full scoop! Our early-bird discount ends on 3/31, so get in there while you can! Register here: https://forr.com/4j5c8vz #ForrCX

Lisa (Berkley) Gately, principal analyst here at Forrester, discusses why genAI’s potential in B2B is undeniable — but success doesn’t come from simply adopting the latest tools. “When the focus turns to practical options, the conversations become energizing, opening the door to tangible steps that drive impact.” Lisa will deliver a keynote at this year’s B2B Summit on Thursday, April 3, where she’ll explore how to turn genAI possibilities into reality. Read more here: https://forr.com/4c213ZX #ForrB2BSummit

B2B Summit North America is approaching quickly! In this video, Barry Vasudevan, VP and principal analyst at Forrester, is diving into the key material he’ll cover at this year’s event — including major shifts in buyer behavior and strategies to navigate this new landscape to drive B2B growth in 2025. ?? Join us in Phoenix or digitally from March 31–April 3, 2025, to connect with industry leaders, gain actionable insights, and future-proof your B2B strategy. Register today! https://forr.com/40KnL4Q #ForrB2BSummit

?? Is AI misalignment putting your business at risk? VP, Principal Analyst Brandon Purcell outlines a new approach that minimizes risk and builds trust in AI in this week’s episode of What It Means. ?? Tune it here: https://forr.com/4is6tju

?? Ever wondered what goes into preparing a world-class keynote? Last week Dave Frankland and the team were deep in rehearsals for B2B Summit North America, where speakers refined their insights and delivery to bring you the best strategies in B2B marketing, sales, and product innovation. Join us from March 31 to April 3, 2025, to experience these game-changing insights firsthand and learn how to Master Buying Mayhem. https://forr.com/3DV8rcX #ForrB2BSummit

Your CX strategy is only as strong as the metrics you measure. Are your customer experience metrics driving meaningful change — or just data points? Many organizations struggle to choose the right measurement approach. That’s why Forrester’s CX experts are hosting a live webinar to guide you through the CX metrics framework and help you build a strategy that delivers real business impact. Key learnings and takeaways from the webinar: ?? How to identify the metrics that truly matter ?? The importance of a beacon metric in CX success ?? Best practices for refining your measurement approach Mastering CX Metrics: Choosing The Right Measurements For Success ?? Thursday, April 10, 2025 | 11 a.m. EST | 4 p.m. GMT ?? Featuring Forrester’s Martin Gill, Dr. Maxie Schmidt ????????????????, and Pete Jacques, Ph.D. Don’t miss this opportunity to master CX measurement! Register now: https://forr.com/3DNn95S #ForrCX #CXMetrics #CustomerExperience #CXStrategy

Forrester’s 2025 global Technology Awards are now open for nominations! We’re celebrating organizations that use technology, data, and AI to drive real business impact. This year, we’re thrilled to introduce a brand-new category: ?? Technology Strategy Impact — The TSI Award recognizes organizations that align IT strategy with business goals to drive efficiency and innovation. ?? Enterprise Architecture — In partnership with @TheOpenGroup (TAG), the EA Award honors companies leveraging outcome-driven EA to manage risk, reduce costs, and enhance customer experience. ?? Data & AI Impact (new!) — Open to North American organizations, this award highlights businesses that excel in data, AI, and analytics-driven growth. ?? Who can apply? Organizations with 1,000+ employees based in North America, EMEA, or APAC are eligible to apply. Technology and data leaders — including CIOs, CTOs, CDOs, and enterprise architects — are encouraged to submit on behalf of their companies. ?? Key deadlines: ?APAC: Apply by May 27, 2025: https://forr.com/43ShhCH ?EMEA: Apply by July 16, 2025: https://forr.com/41yMTe8 ?North America: Apply by July 16, 2025: https://forr.com/3XYx9zM Forrester’s awards spotlight organizations that use technology to fuel innovation, transformation, and growth. If that sounds like your company, submit your nomination today!

Tackle today’s most pressing customer experience challenges at CX Summit EMEA. What’s in store? ? Cutting-edge insights ? Practical tools for measuring and improving CX ? Thought-provoking keynotes ? Targeted breakout sessions ? Real-world case studies Register now: https://forr.com/4kndAL6 #ForrCX #CustomerExperience

It’s time to admit that the three lines of defense (3LOD) is not a model for managing risk. Learn why and get an inside look at the Forrester Continuous Risk Management Model in this week’s episode of What It Means. ?? Listen to the full episode here: https://forr.com/41Pm5qb