Forrester

?? Is AI misalignment putting your business at risk? VP, Principal Analyst Brandon Purcell outlines a new approach that minimizes risk and builds trust in AI in this week’s episode of What It Means. ?? Tune it here: https://forr.com/4is6tju

?? Ever wondered what goes into preparing a world-class keynote? Last week Dave Frankland and the team were deep in rehearsals for B2B Summit North America, where speakers refined their insights and delivery to bring you the best strategies in B2B marketing, sales, and product innovation. Join us from March 31 to April 3, 2025, to experience these game-changing insights firsthand and learn how to Master Buying Mayhem. https://forr.com/3DV8rcX #ForrB2BSummit

Your CX strategy is only as strong as the metrics you measure. Are your customer experience metrics driving meaningful change — or just data points? Many organizations struggle to choose the right measurement approach. That’s why Forrester’s CX experts are hosting a live webinar to guide you through the CX metrics framework and help you build a strategy that delivers real business impact. Key learnings and takeaways from the webinar: ?? How to identify the metrics that truly matter ?? The importance of a beacon metric in CX success ?? Best practices for refining your measurement approach Mastering CX Metrics: Choosing The Right Measurements For Success ?? Thursday, April 10, 2025 | 11 a.m. EST | 4 p.m. GMT ?? Featuring Forrester’s Martin Gill, Dr. Maxie Schmidt ????????????????, and Pete Jacques, Ph.D. Don’t miss this opportunity to master CX measurement! Register now: https://forr.com/3DNn95S #ForrCX #CXMetrics #CustomerExperience #CXStrategy

Forrester’s 2025 global Technology Awards are now open for nominations! We’re celebrating organizations that use technology, data, and AI to drive real business impact. This year, we’re thrilled to introduce a brand-new category: ?? Technology Strategy Impact — The TSI Award recognizes organizations that align IT strategy with business goals to drive efficiency and innovation. ?? Enterprise Architecture — In partnership with @TheOpenGroup (TAG), the EA Award honors companies leveraging outcome-driven EA to manage risk, reduce costs, and enhance customer experience. ?? Data & AI Impact (new!) — Open to North American organizations, this award highlights businesses that excel in data, AI, and analytics-driven growth. ?? Who can apply? Organizations with 1,000+ employees based in North America, EMEA, or APAC are eligible to apply. Technology and data leaders — including CIOs, CTOs, CDOs, and enterprise architects — are encouraged to submit on behalf of their companies. ?? Key deadlines: ?APAC: Apply by May 27, 2025: https://forr.com/43ShhCH ?EMEA: Apply by July 16, 2025: https://forr.com/41yMTe8 ?North America: Apply by July 16, 2025: https://forr.com/3XYx9zM Forrester’s awards spotlight organizations that use technology to fuel innovation, transformation, and growth. If that sounds like your company, submit your nomination today!

Tackle today’s most pressing customer experience challenges at CX Summit EMEA. What’s in store? ? Cutting-edge insights ? Practical tools for measuring and improving CX ? Thought-provoking keynotes ? Targeted breakout sessions ? Real-world case studies Register now: https://forr.com/4kndAL6 #ForrCX #CustomerExperience

It’s time to admit that the three lines of defense (3LOD) is not a model for managing risk. Learn why and get an inside look at the Forrester Continuous Risk Management Model in this week’s episode of What It Means. ?? Listen to the full episode here: https://forr.com/41Pm5qb

?? The countdown is on! ?? In just three weeks, O.A.R. will take the stage at The Duce in Phoenix for an unforgettable night at B2B Summit North America! Mark your calendar: ?? Wednesday, April 2 ? 7:30 p.m. ?? The Duce, PHX Get ready for a high-energy set — because when O.A.R. hits the stage, it’s more than a concert; it’s an experience. Don’t miss out on this epic night with your fellow B2B trailblazers. Haven’t registered yet? Do it now: https://forr.com/4ihyJ7M #ForrB2BSummit

“The event’s key theme is learning how divergent strategies can intertwine with current and emerging technologies to forge narratives that capture customers with the right balance of precision and empathy.” We are thrilled that CX Summit EMEA has been featured in CX Today's handpicked list of go-to customer experience events for 2025! There’s still time to register — we hope to see you there! https://forr.com/3DmIeE4

Don’t just take it from us. Hear from past attendees Nikki Candito, VP, Integrated Marketing at Anteriad and Jodi Lebow, VP, Global Demand Center at Hexagon Asset Lifecycle Intelligence, on why B2B Summit North America is a must-attend event! With real-world use cases, valuable networking opportunities, and insights for professionals at every level, this Summit delivers something for everyone. Don’t miss out — register today: https://forr.com/4kkGN9C #ForrB2BSummit

Our four-day B2B Summit will feature more than 100 dedicated interactive sessions, track sessions, and keynotes from analysts and thought leaders. It’s a unique opportunity to connect face to face with these experts and network with your peers. Today, we’re spotlighting our fantastic guest speakers — scroll to discover! ?? Ejieme Eromosele, VP, Customer Growth, Quiq Brianna (Dinsmore) Ross, VP, North America Marketing, Workday Nate O'Neal, Senior Director, Campaign Center of Excellence, Workday Amanda S., Global Marketing Operations Leader, Rockwell Automation Learn more about them and the rest of our speaker lineup here: https://forr.com/4ikhti2